Brands and Brews Marketing Podcast
Brands and Brews
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An unprofessional and after hours marketing podcast for marketing professionals, emerging marketers, and business minded people interested in marketing. Marketing Directors: Jesse McFarland and Kirill Kniazev share their marketing experiences and stories while drinking beer. Topics range in all things related to marketing: including opinions, rants, and special guests. Have a drink with us and listen!
Available episodes
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May 24, 2023
S3E14 - The Power of Product Marketing: Communicating Your Value Proposition - Tamara Bizyuk
In this episode of the Brands and Brew Marketing Podcast, Jesse and Tamara discuss the importance of product marketing for software companies. They emphasize the need to understand the target audience and industry, while also being open to new perspectives and opportunities. Tamara shares tips for finding a target audience for a new product, such as hosting webinars and analyzing the response to them. They also discuss the challenges of cross-departmental collaboration in product marketing and the pros and cons of working in a startup. Overall, the episode highlights the crucial role of product marketing in communicating the value of a product to the target audience.
Host: Jesse McFarland
Guest: Tamara Bizyuk - Product Marketer in Saas
Here's a timestamp:
Beer preferences [00:00:21]
Importance of product marketing for software [00:05:52]
Tips for finding a target audience for a new product [00:09:03]
Product Marketing for Software [00:11:18]
Finding Ideal Consumer for a Product TAM, SAM, SOM [00:16:14] To read, watch, listen to the Brands and Brews episodes, go here: https://brandsandbrews.com/episodes/
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May 8, 2023
S3E13 - Creating a Winning Design Strategy for E-commerce Brands with Lauren Schwartz
In this episode, Host Jesse McFarland meets with Lauren Schwartz, CEO and founder of Loft325. Lauren shares the importance of good design in marketing and branding for e-commerce companies all while Jesse drinks beer. :)
Here's a timestamp:
* Montucky Cold Snack Branding [00:00:48]
* Difference between Designer and Creative [00:04:15]
* Value of Good Design for Companies [00:06:03]
* The role of design in e-commerce [00:09:43]
* Starting a design strategy for e-commerce [00:12:13]
* Examples of brands with successful creative strategies [00:13:29]
* Creativity and AI [00:18:36]
* Starting a Design Career [00:21:18]
* Starting Loft325 [00:24:04]
* Building Trust with Difficult Clients [00:26:54]
* Challenges of Design ROI [00:27:42]
* Importance of Transparency in Creative Work [00:29:32]
You can see this episode all others at the Brands and Brews Marketing Podcast website.
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May 3, 2023
S3E12 - Overcoming the Marketing Challenges in the Beer Industry - with Jeremy Storton
Jesse gets a lesson on the beer industry with the host of Good Beer Matters, Jeremy Storton. In this episode, Jeremy shares his knowledge of good beer and the story of Czechvar vs Budweiser. Plus, the challenges of growth and marketing in the beer industry and what it takes for a brewery to flourish in today's competitive environment. Further, a segment on how to get started in the beer industry. This and more as Jesse and Jeremy talk about beer and marketing while drinking beer...
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Apr 26, 2023
S3E11 - YouTube Ads for small & medium business size owners with Marcus Svedin
In this episode we talk about the value of YouTube Ads and the fundamentals on how create them. Marcus Svedin is a YouTube Ads Specialist and the Co-Founder of Titan Marketer. He shares with us (in detail) on how a SMB should properly create a Youtube Ad from A to Z. This includes, targeting, budgeting, and the script of the video. Also, strategies for business owners to maximize their budget with ad testing, script testing, re-targeting, and what an ideal ROI should look like with a Youtube Ad campaign. Plus, some additional resources on YouTube advertising for business owners. This and more as we talk about marketing while drinking beer.
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Apr 12, 2023
S3E10 - Demand Gen in 2023 - How to SCALE UP with LESS with Paul Slack
Most demand generation and marketing peeps have a relatable struggle in 2023. With a questionable economy, cutbacks are common theme. In this episode, Paul Slack, CEO of Vende Digital, and host Jesse McFarland how to scale up marketing in 2023 with less resources. They also discuss what has changed with the modern B2B buyer and a special segment for young marketing professionals. This and more as they talk about marketing while drinking beer.
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Apr 5, 2023
S3E9 - Branding and Insights with Suran Ravi
Branding is constantly evolving. In this episode, Jesse meets with branding director, Suran Ravi and he shares where brands struggle and examples of ones that do it well. Plus, branding in the metaverse and some great insight for emerging marketers. This and more as they talk about marketing while drinking beer.
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Mar 28, 2023
S3E8 - The Evolution of Copywriting with Alan Tarr
Alan Tarr is the Founder and Chief Content Officer of "How To Write Copy" at Write Like a Madman University, and..... he love's to write. Alan is a true "Madman" and trained at a top-5 Madison Avenue ad agency and has spent over 35 years writing copy for large international corporations to small businesses. In this episode, we talk about the history of copy writing and the impact of good content. This and more as we talk about marketing, while drinking beer.
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Mar 22, 2023
S3E7 - The CMO Marketing Draft - Jesse vs Kirill
Jesse and Kirill play a CMO draft game to demonstrated how they would create a marketing strategy with a limited budget. They each pick one marketing channel (SEO, PPC, Social, etc.) at a time and then explain why they chose that channel. Each channel is then removed from the draft board after it's picked. Listen to hear what they chose and you can see the draft board and Jesse and Kirill's picks on brandsandbrews.com.
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Mar 8, 2023
S3E6 - How to Grow a Business with Podcasting with Ryan Burklo
Ryan Burklo is a financial advisor and senior partner of Quantified Financial Partners and the host of the Beer and Money podcast. In this episode, we talk about how podcasting generates demand for his business and how its a key marketing initiative for creating new customers. This and more as we talk about marketing, while drinking beer.
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Mar 1, 2023
S3E5 - with Dmitry Popov, Cofounder of Tomi.ai
Dmitry Popov is the cofounder of Tomi,ai, a predictive marketing technology that analyzes website users and predicts their potential lead value. In this episode, we talk about the relationship between sales and marketing teams and how to improve lead scoring.Â
All this and more as we talk about marketing while drinking beer.
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Feb 22, 2023
S3E4 - with Mason Cosby - Host of The Marketing Ladder Podcast
Mason Cosby is an emerging B2B marketing leader. In this episode, Mason shares his strategy for Content Marketing both for the company he works for and his own personal brand. Plus, he provides some amazing tips on how to grow an active following on LinkedIn. Additionally, a special segment on becoming "employable" for marketers who are currently out of work. All this and more as we talk about marketing while drinking.... Whiskey.
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Feb 15, 2023
S3E3 - Founder / Marketer with Tiger Safarov of Zen Supplies
In this episode, Jesse and Kirill meet with Tiger Safarov about his journey from an immigrant to an entrepreneur and founder of Zen Supplies. Also, how he found a niche in the dental industry. And, how he's utilized content marketing to grow his brand. All this and more as they talk about marketing, while drinking beer.
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Feb 8, 2023
S3E2 - Entrepreneurship and Creating a Marketing Agency with Chris Roche
Chris Roche is a nomad marketing consultant and entrepreneur. On this episode he shares his journey as an entrepreneur and marketing agency owner. Chris is the CEO of Catalyst Consulting and he's actively helping marketers turn into entrepreneurs and has a course called The Independent Marketer.
The Independent Marketer is now available online.
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Feb 1, 2023
S3E1 - Layoffs: Why Marketers Are First To Go?
Cohost Kirill Kniavez is back! In this episode, Jesse and Kirill talk about layoffs in the 2022-2023 recession and why marketers are first to go. They share personal stories on #layoffs and how they lead to career milestones for both Jesse and Kirill. Plus, what you can do to help prevent getting laid off by increasing your "perceived value" in the workplace. And, a segment for those open for work and they can increase their value to stick out and get a job.
All this and more as Jesse and Kirill talk about marketing while drinking beer.
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Jan 25, 2023
S2E7 - Demand Generation: Creating & Capturing Demand with Michael Shearer
In this episode, Michael Shearer shares his experience as a demand generation leader in the B2B space and the differences of creating and capturing demand. Michael is a marketing leader with over 20 years of experience and has a vast background in analytics, creative, and marketing technology at B2B SaaS startups and marketing agencies.Â
We hope you enjoy this episode as we talk about marketing while drinking beer.
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Nov 30, 2022
S2E6 - Demand Generation in Saas and start-ups with Jonathon Bland from Omni Lab
Jonathon Bland is the co-founder of Omni Lab. In this episode, Jonathon shares the reality of demand generation in the Saas and start-up environments. Plus, what ABM really is and why lead generation is not demand generation. All this and more as we discuss marketing (and demand generation) over a beer.
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Sep 20, 2022
S2E5 - Marketing in the Beer Industry with Kelly Hieronymus from West Sixth Brewing
We talk with the Kelly Hieronymus - marketing and creative director at West Sixth Brewing in Kentucky. We discuss what its like to work in the brewing industry, the marketing tactics work for growing a brewing company, and the challenges of marketing in the industry.Â
West Sixth Brewing is the craft beer of Kentucky and only sold in the state of Kentucky and has multiple locations including: Lexington, Louisville, Frankfort, and Newport.
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Apr 12, 2022
S2E4 - Social Media Marketing for Ecommerce with Colby Flood
We had a great and inspiring conversation with Colby Flood on his path to overcoming personal demons and becoming a successful entrepreneur. Plus, Colby shares his playbook on how to do social media advertising for ecommerce businesses. All this and more as Colby and Jesse talk about marketing over a brew...
Colby Flood is the CEO and founder of Brighter Click - a social media advertising agency that focuses on Ecommerce businesses.
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Mar 2, 2022
S2E3 - Ecommerce Marketing and Owning an Agency with Alex Schupp
Alex is an ecommerce marketing expert and the founder of marketing agency Denver Crowd. In this episode, we discuss what its like to grow an agency and how to create, promote, and market and ecommerce website and business. All of this and more as we talk about marketing while drinking a beer.
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Feb 17, 2022
S2E2 Women in Marketing and Technology with Kristin Foster
We get real in this episode as we discuss what its really like for women in the marketing and technology industries. Kristin Foster shares her experiences as marketing professional and what its like working in software and agency environments. Plus, the power of women's groups and what its like to train as an endurance athlete. This episode is not meant to be factual or political in any manner. It’s just two people talking about marketing while drinking a beer. We hope you enjoy.
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Jan 20, 2022
S2E1 - Tim Ash Unleashes Our Primal Brains
Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.
Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.
Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives.
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Dec 20, 2021
S1E10 - Marketing Leadership, Are Job Titles Real? and Why are Recruiters Like This?
Kirill shares tips on marketing leadership and how to get a team buy in on goals and objectives. Jesse rants about inconsistent job titles. Plus, a passionate rant on incompetent job recruiters during his journey while exploring new job opportunities.
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Oct 18, 2021
S1E9 - The Truth About SEO, Building and Running a Remote Agency, with Alexander Vere Nicoll
Jesse and Kirill meet with Alex Vere Nicoll as he shares his unique story with building and running a SEO marketing agency all while traveling the world in over 70 countries. Plus, a discussion on the truth of SEO agencies, the alcohol branding industry, and a rant on social media.
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Sep 17, 2021
S1E8 - Personal Branding & LinkedIn Best Practices with Sam Swirsky
Jesse and Kirill discuss personal branding and best practices on LinkedIn with special guest Sam Swirsky. Plus, an awesome rant with "Good Marketing vs Bad Marketing" by Kirill.
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Aug 24, 2021
S1E7 - Case Studies, Transparent Pricing & DMs On LinkedIn
Jesse and Kirill discuss the challenges of generating case studies, then they debate transparency pricing in B2B marketing, plus Jesse shares an experiment on how he deals with DMs on LinkedIn.
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Jul 12, 2021
S1E6 – Emerging Marketing Professionals & Getting Hired (Part 2)
This is a special episode dedicated to the emerging marketer – part 2.
Jesse and Kirill talk about the challenges of starting a career in marketing and how an entry level candidate can land that first job – over a cold beer.
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Jun 24, 2021
S1E5 – Emerging Marketing Professionals & Getting Hired (Part 1)
This is a special episode dedicated to the emerging marketer – part 1.
Jesse and Kirill talk about the challenges of starting a career in marketing and how an entry level candidate can land that first job – over a cold beer.
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Jun 10, 2021
S1E4 - Beer Jingles, Branding vs Demand Generation, Growth Hacking + Marketing Erections
Join Jesse and Kirill as we chat about beer jingle advertising, branding vs demand generations, growth hackers & marketing erections, and a poll on how marketers started their first job.
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May 24, 2021
S1E3 - Advertising, Marketing, Sales – WTF Is The Difference? And LinkedIn Promotional DMs
Milestone for the Brands and Brews Marketing Podcast! According to Kirill: “98% of podcasts don’t make it to their first episode.”
Jesse and Kirill get after it today by passionately describing the difference between Advertising, Marketing, and Sales. Plus, they share some recent nightmare promotional DMs from LinkedIN. AND, how an emerging marketer should use LinkedIn?
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May 2, 2021
S1E2 – Agency vs Client Side Marketing & Social Media Sucks
In today’s episode Jesse and Kirill discuss pros and cons of agency vs client side marketing, why social media sucks, and does a young professional need a marketing degree?
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Mar 19, 2021
S1E1 – Creative Marketing vs Analytics and Sorry for the Emails
Jesse drops a F-bomb and Kirill hates email spam! Jesse and Kirill discuss creative marketing vs analytics, paying interns, a rant on email spam, and some solid advice for young professionals looking for their first gig.
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Mar 18, 2021
Brands and Brews Marketing Podcast (Trailer)
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