In this episode of Let's talk ABM, Declan chats to Daniel Dong, Manager of Expansion Growth at Samsara. Daniel is a full-stack marketer, business strategist, and casual developer who is currently Manager of Expansion Growth at Samsara, the connected operations platform. Daniel recently won the 'ABM Nerd' for his heavy emphasis on data in his ABM campaigns.
Here's what they cover:
- Key learnings moving from SMB to Enterprise
- The building blocks of Samsara's ABM strategy
- Why data is at the heart of any ABM program
- Advice for anyone starting out with ABM