In this episode of Let's Talk ABM Declan chats to Andreas Villumsen, Global Account Marketing Manager at Jabra. Andreas is passionate about Sales enablement and helping Jabra deal teams excel through personalized Account experiences.
Here's what they cover:
- How Jabra’s Global Account program drives growth
- Why ABM is key to Jabra’s ‘land and expand’ strategy
- What are some of the hardest parts of ABM
- Advice on how to succeed at Account-based Marketing