Let’s talk ABM
Let’s talk ABM
Oct 14, 2021
32. Personalizing ABM at scale | Snowflake
Play • 24 min

In this episode of Let's talk ABM, Declan chats to Hillary Lupo Carpio. Hillary leads the ABM strategy at Snowflake, the Cloud Data platform. Hillary's built a sizable ABM function to support hundreds of Field Sellers across enterprise and Fortune 1000 accounts. The team runs integrated programs in target accounts with Field Marketing, Partner Marketing, Demand Gen and Sales Development to support more than 2,000 target accounts with the industry's best hyper-personalized experiences.

Watch this webinar and learn:

- How Snowflake personalizes ABM at scale

- Why strategy comes before technology

- What is the hardest part of ABM and why

- Advice on how to succeed at Account-based Marketing


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