In this episode of the Million Dollar Mortgage Experience, Jon Maddux sits down with a digital marketing expert, Ryan Roberts. Ryan is a Marketing Program Manager at YouTube for a company called Firewood marketing.
The two compare LinkedIn, Facebook, and Google advertising, when to utilize low friction questions, what to do with leads you normally throw away and much more.
Find our Youtube Channel here
You’ll find Ryan solving the toughest marketing problems with unconventional thinking--examples being how he used credit card BIN’s (the first few digits of your credit card) to audience model for a statistical propensity of travel and built a database of 3.04MM real estate professionals to surface funding scenarios.
Ryan created and launched a top 10% podcast program globally at Google with 30k active monthly listeners and 340k listeners globally. In addition, Ryan drove 780% and 12 months of sustained growth in qualified leads while reducing marketing P&L costs.
Currently, Ryan is working on-premise embed at YouTube as a Marketing Program Manager for YouTube’s emerging media business. Ryan's team is comprised of 3 marketing analysts, 2 operations managers and we are growing into ad operations efforts.
In short, Ryan is an amazing marketer working for Youtube!
*This podcast is intended to aid mortgage professionals*
For more great content, visit our Youtube channel: http://bit.ly/2TTRQOA
Follow us on Instagram: @FundLoans
FundLoans NMLS ID:1202262
If you are in the mortgage industry and are interested in learning more about FundLoans' Jumbo and Super Jumbo Non-QM Mortgage Products, contact us at Info@FundLoans.com or call 866-234-6981.