Digital marketing insight from an industry expert
Play • 1 hr 1 min

In this episode of the Million Dollar Mortgage Experience, Jon Maddux sits down with a digital marketing expert, Ryan Roberts. Ryan is a Marketing Program Manager at YouTube for a company called Firewood marketing.

The two compare LinkedIn, Facebook, and Google advertising, when to utilize low friction questions, what to do with leads you normally throw away and much more. 

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You’ll find Ryan solving the toughest marketing problems with unconventional thinking--examples being how he used credit card BIN’s (the first few digits of your credit card) to audience model for a statistical propensity of travel and built a database of 3.04MM real estate professionals to surface funding scenarios.

Ryan created and launched a top 10% podcast program globally at Google with 30k active monthly listeners and 340k listeners globally. In addition, Ryan drove 780% and 12 months of sustained growth in qualified leads while reducing marketing P&L costs.

Currently, Ryan is working on-premise embed at YouTube as a Marketing Program Manager for YouTube’s emerging media business. Ryan's team is comprised of 3 marketing analysts, 2 operations managers and we are growing into ad operations efforts.

In short, Ryan is an amazing marketer working for Youtube!

*This podcast is intended to aid mortgage professionals*

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If you are in the mortgage industry and are interested in learning more about FundLoans' Jumbo and Super Jumbo Non-QM Mortgage Products, contact us at or call 866-234-6981.


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