Aug 19, 2022
#8: Combating carbon emissions one soap bar at a time with CleanO2
When it comes to sustainability, the beauty industry has proven to be very innovative. Lots of beauty brands are going the extra mile to minimize their impact on the environment. One of these beauty brands is CleanO2 - not your average soap company! They're working to solve climate change, one soap bar at a time. Their founders invented a revolutionary device, Carbin X, that captures carbon dioxide emissions from building heating systems and turns it into non-toxic pearl ash, also known as potassium carbonate.
But they decided to take it one step further - capturing carbon just wasn't enough! As advocates of the circular economy, they decided to upcycle the pearl ash and put it to good use in new products. That's how their soap and cleansing products came about. CleanO2 is the first company to turn carbon dioxide emissions into natural soap.
In this eighth episode of The Beauty Beat, Lisa is joined by Michelle, Soap Master at CleanO2, and Kathi, one of the founders of the company. Together they dive into how CleanO2 came about, what they're currently working on and how they see their future (spoiler alert: very green!). They also touch upon the topic of greenwashing and how companies can avoid greenwashing practices.
Links mentioned in this episode:
* Facebook
* Instagram
* LinkedIn
* Cleano2.ca
* Carbinx.com