This episode we are talking to Mark Cleveland, the co-founder and CEO of Hytch Rewards. The Hytch Rewards program launched in early 2018 and captured over 13 million miles of shared ride data over the next two years, and insight from that privately funded project was featured in the US DOT "Analysis of Travel Choices and Scenarios for Sharing Rides" report.

Read more at https://www.commutifi.com/resources/btl-s1e23

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Professional Bio

Mark is a serial entrepreneur with a track record of success. Over his 19 year career in commercial transportation information systems he brings a unique insight to the interconnected value and impacts of driver incentives, data and multimodal movements. Mark was named Nashville’s Entrepreneur of the Year in 2014 and, while at the helm of three different companies over the last decade he was recognized by Nashville Business Journal as one of the region’s Most Admired CEOs.

The "Between the Lines" Podcast by Commutifi In 2019, global emissions hit an all-time high and projections put us at a terrifying high line of 3.5 degree temperature rise by the end of the century. But the global pandemic may have been a turning point. New green recovery policies have the potential to decrease our 2030 emissions by 25% and put us on a new line that limits temperature rise to that critical 2 degrees. But what does the journey Between the Lines look like? Achieving these goals will require innovative solutions in every sector of our economy, but none may be more challenging and impactful than personal transportation. We’re bringing you experts, innovators, and interesting people working hard to revolutionize and decarbonize our commutes and daily trips. In each episode, we’ll discuss a different solution and ask our guest why it will save our planet.