An interview with Luce Blakiston, the founder of Shit You Should Care About (SYSCA). SYSCA is a multimedia news platform founded by Luce along with her two best mates, Liv and Rubes. They aim to take the news and focus on the parts that are more uplifting to get away from the depressing nature of the news, making it more digestible. Luce sheds light on what it is like to build and maintain a multimedia platform –from a daily newsletter to a podcast to all the socials. She gives great insights into what goes into creating different forms of content, and the benefits of approaching content from multiple angles.

Find out more about Luce and the team at SYSCA at https://shityoushouldcareabout.substack.com/, or follow them on Instagram at shityoushouldcareabout, Twitter at @SYSCAbout, or TikTok at _shityoushouldcareabout

Transcripts available at collinbjork.com/poduni.html

Hosted by Collin Bjork, a lecturer at Massey University in Aotearoa New Zealand. Website: www.collinbjork.com Email: c.bjork@massey.ac.nz Twitter: @collin_bjork

Produced by Tama Lennox

Music credit: Tama Lennox