Publishing Out Loud
AdPushup
Subscribe
AdPushup brings you a podcast discussing the top trends in ad tech that matter most to publishers, media companies, and technology providers.
Available episodes
Newest first
Oldest first
May 17, 2023
ELI5- EP:12 What is Ad Exchange?
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Ad Exchange.
playlist_add
Apr 25, 2023
Beyond the Headlines with Sümeyra Teymur
In this episode of Publishing Out Loud, we bring you an all-embracing conversation with Sümeyra Teymur, CEO at Haberler.com
Founded in 1998 Haberler.com has grown to become one of the largest news websites, with over 288M Monthly page views it has a vast readership both in Turkey and internationally.
From content and medial to digital growth, the conversation covers a range of topics related to the internet, eCPM’s and digital expansion in Turkey, providing listeners with a unique perspective on the world of Turkish news and entrepreneurship and the different growth opportunities in this industry.
Also, Sümeyra shares insights from her professional life as well as her personal life, including her quickest read, three experiences from her bucket list, and her journey to becoming the CEO.
Some Key Takeaways from this episode include-
*
Embracing the Digital Growth and New Technologies
*
How the future is looking in the industry
*
Saying Yes to Opportunities
Don't miss this inspiring conversation, as our host Lendele and Sümeyra chat about chasing dreams, building empires, and balancing life and work all from a CEO’s perspective.
playlist_add
Apr 17, 2023
EP11-ELI5: What is CTV?
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- CTV.
playlist_add
Apr 3, 2023
EP10-ELI5 : What are Overlay Ads?
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Overlay Ads.
playlist_add
Mar 21, 2023
EP9-ELI5: What is floor price engine?
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Floor Price Engine.
playlist_add
Mar 13, 2023
EP8- ELI5: What is Instream video player?
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Instream Video Player.
playlist_add
Feb 16, 2023
Bold Over with Sussane
In this episode of Publishing Out Loud, we bring you an all-embracing conversation with Susanne Sperling, the Chief Commercial Officer at Bold.dk.
Susanne shares her views and insights about the ever-changing dynamics of programmatic, metrics for digital growth, viewability-based CPMs, things that worked out for Bold.dk without cookies and so much more. She even sheds light on how knowing your audience better can result in contextual targeting and increased revenues.
Some key takeaways from this episode:
* Renew yourself - you’ll stay relevant only when constantly changing.
* Know how much time a user is spending on the page.
* Create an environment where people want to work.
playlist_add
Jan 6, 2023
EP7: ELI5- What is Ad Servers?
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Ad Servers.
playlist_add
Dec 20, 2022
EP6 : ELI5- What is Ad Tags?
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Ad Tags.
playlist_add
Nov 21, 2022
The Expanse of Monetisation, Metaverse and more with Saurabh Shukla
In this episode of Publishing Out Loud, we bring you an all-encompassing conversation with Saurabh Shukla, the Manager of Programmatic Sales and Digital Partnerships at Bayut, OLX, and Dubbizle.
Here, Saurabh shares his views and insights about the DART mission, transitioning from the news and media industry to classified, his previous startup, and so much more. He even sheds light on how advertising strategies and product experiences work in different sectors.
playlist_add
Nov 11, 2022
EP 5 : ELI5- What is Ads.txt?
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Ads.txt
playlist_add
Nov 10, 2022
How advertisers can leverage SSPs to optimize their ad monetization efforts with Sean Burke
In this episode, we spoke about how advertisers can drive an effective ROI based on two key factors: transparency and addressability with Sean Burke, who is the senior director for advertising solutions at PubMatic. In light of the rising concerns surrounding cookie deprecation, leveraging SSPs to drive better results for the buy-side may be the answer to optimized digital advertising efforts.
playlist_add
Nov 9, 2022
EP 4: ELI5- What is AMP?
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- AMP.
playlist_add
Oct 28, 2022
How does ad relevance affect consumer behaviors?
Brett Robinson is the senior vice president of ad operations at National Public Media, an NPR subsidiary. In this episode, we spoke about how podcast advertising has developed and grown to be one of the most effective tools for publishers to drive brand awareness and grow their audience, though in its initial days, podcast listening and performance were challenging to measure.
playlist_add
Sep 21, 2022
EP 3: ELI5- What is Ad Recover?
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Ad Refresh.
playlist_add
Sep 7, 2022
Ep-2: ELI5- What is Header Bidding?
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Header Bidding.
playlist_add
Sep 2, 2022
Acing First-Party Data and Subscriptions
In this episode, we spoke about some of the changes that occurred in the publishing industries during the pandemic and post-pandemic era and how conversations around the political landscape and social change movements really forced publishers to think about the kind of content they produce and what and where they advertise.
Major takeaways from the episode:
* Major trends in advertising during the pandemic include a jump in digital consumption and ad-supported videos, a spike in ad fraud, and a focus on brand safety efforts.
* Revenue diversification through trial and error is key to maximizing ad revenue. That can look like a mix of advertising, subscriptions and freemium-style events.
* For both advertisers and publishers, data needs to continue to be front and center with a focus on high-quality ads and content, as well as brand safety.
playlist_add
Aug 29, 2022
Ep 1: ELI5- What is Ad Refresh?
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Ad Refresh.
playlist_add
Aug 5, 2022
The Importance of Data Compliance in Advertising with Bryony Long
In this episode, we spoke about how data privacy has become a growing concern among users, publishers, and ad agencies. We also discussed best practices for data regulation and strategies on how to use data more effectively for targeted advertising without compromising consumer trust or consent.
Major takeaways from the episode:
* Be transparent with users about how you’re using their data.
* Practice due diligence with compliance rules in place to ensure the effective use of user data, and that data is not being misused for personal gain.
* Give users the ability to choose whether to allow you to use their data. Doing so can benefit both and help build trust between you and the user.
playlist_add
Jul 19, 2022
Women in Ad Tech Industry
In this episode of Publishing Out Loud, we spoke to three women ad tech leaders about some of the challenges that publishers are facing when it comes to ad revenue, especially in the field of programmatic. These challenges can range from data and privacy concerns and vendor strategies to finding new ways of revenue.
Major takeaways from the episode:
* Focus on quality over quantity and relevancy of ads.
* Be innovative and explore partnerships with independent ad agencies. The more niche you are, the better relationships you have with your advertisers.
* Stabilizing ad revenue streams is key to adapting in the post-pandemic era.
playlist_add
Jun 27, 2022
Breaking Through the Noise (Ad Performance) with Mark Mansfield
In this episode of Publishing Out Loud, we spoke to Mark Mansfield about how bandwidth and competitive visibility are major challenges affecting brands today, and that no two brands or objectives are the same. The key question to ask is what problem am I solving, and then pulling on that thread to break through the noise — the noise being ad performance.
Major takeaways from the episode:
* Use a macro to a micro-level approach to understand which ads have the highest engagement.
* Leverage organic social content to gauge how consumers feel about certain pieces of content or ads.
* Give consumers the option to opt in in a conversation. Doing so will strengthen the relationship between advertisers and customers.
playlist_add
May 4, 2022
A/B Testing for Publishers with Harvin Gupta
In this episode of Publishing Out Loud, we spoke to Harvin Gupta, a Sr. Ad Tech Industry Leader about how to strike a balance between user experience and advertising and how publishers can optimize their ad revenue through various A/B testing and header bidding frameworks that ensure both higher-quality ads and a great user experience rooted in a privacy-first approach.
Major takeaways from the episode:
* Focus on less ads, but more high-quality ads.
* Prioritize users, their choices, their preferences, and especially their data privacy.
* When conducting A/B testing, write a clear test plan and document the changes you make (and don’t make all of these changes at once!). This will generate valuable insights and data on what works best for your audience.
playlist_add
Jul 30, 2021
Essentials for Growing Digitally with Suryansh Tibarewal
In this episode of Publishing Out Loud, we bring you a conversation with Suryansh Tibarewal, the co-founder of EssentiallySports. This sports-inspired platform brings together the fans’ perspective among other things.
In today’s world (wide web), sports fandom can as much be seen on devices as in stadiums, and EssentiallySports rightly captures the same essence. With more than 8 million monthly users, the platform is a go-to for sports fanatics and believes in keeping content and data accessible to all.
You can hear Suryansh talk about his journey from the first hundred users to the future that the founders share for the industry and their work. With all that he has to offer across digital growth and bootstrapping for businesses, there is a lot for publishers across all phases of growth to be inspired from.
Some takeaways include key indicators to knowing if it is bootstrapping or investment that one should go for. Those who like the freedom that digital-first businesse…
playlist_add
Apr 26, 2021
The Power of Niche with Nandini Shenoy
In this podcast, we bring an insightful conversation with Nandini Shenoy, founder and CEO at Pinkvilla, an entertainment industry publisher specializing in content related to Bollywood celebrities and their lives.
The conversation was hosted by Dikshant Joshi, Director of Publisher Development at AdPushup, and focused on some key ideas that are highly relevant for publishers today. Pinkvilla has an unparalleled digital reach of over 29.82 million unique users over its web, mobile, and app platforms on a monthly basis.
Nandini shares the secret sauce for building a successful website from scratch. Important takeaways for publishers include growth strategies employed at Pinkvilla, experimentation with video content, revenue models that Pinkvilla relies upon and whether or not they used a diversified revenue generation model, and most importantly, how Nandini single-handedly built an organization on her own.
Thanks for listening — if you like what you hear, please review us on y…
playlist_add
Apr 1, 2021
The Future of Media with Sanjay Trehan
Sanjay Trehan has held senior leadership positions at HT Media, Microsoft, NDTV Convergence, and Times Internet. During his time at these companies, Sanjay led many digital and new media initiatives across web, video, and mobile categories.
In this week's episode, we discuss:
* The change Covid-19 has brought to the publishing industry and what publishers can do to cope up.
* New media trends.
* How to think about alternate sources of income as a publisher.
* Where the publishing industry is headed.
* Sanjay's advice for publishers starting out.
Thanks for listening — if you like what you hear, please review us on your favorite podcast platform.
Check us out on the web at www.adpushup.com or get in touch with us at sales@adpushup.com.
Want to get updates from us? Subscribe to get a peek inside the publishing industry. We’ll send you reading recommendations, exclusive event invites, and commentary on the latest happenings in adtech. https://www.adpushup.com/blog/n…
playlist_add