The New Age of Influence

MAKARAND UTPAT

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I explore various topics ranging from marketing, branding, success, failure, personal excellence, mindset and more - either by sharing my own experiences or by interviewing people. This show will inspire you and challenge you to create a better version of yourself so that you can build your influence, deepen your impact, serve your audience better and move their business needle in a meaningful way.

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Dec 9, 2021

Ideas are Shit, Execution is the GAME - How to OUTPACE and Outdo Yourself

In this episode, Mak discusses how we can get the most out of our ideas. He shares some tips on what kind of ideas we should take notice of and how we can execute the ideas for profit. Missing the Boat [0:18] As they say, success is built on inconveniences. We have also heard that ideas are useless unless you put them to execution. We are all creative people, and at any given point in time, we have a lot of ideas germinating in our minds. But many times, we tend to miss the boat, even though we have good intentions. FOMO [1:08] At any given point in time, we have multiple ideas at our disposal, and we tend to get captivated by the fear of missing out or missing out on that action. Why Successful People are Successful [1:30] If you take a look at top earners, elite leaders, successful people, you will find that they are good at two things: number one, problem-solving, and number two, execution. The reason they are able to solve the problems is that they have clarity. Clarity gives them confidence, and then confidence gives them the ability to execute. Ideas and the Why [2:21] If you have like five or six ideas that are germinating in your mind, but you are not able to put the pedal to the metal, write all your ideas down. One of your ideas could be starting a podcast, writing a book, or starting your own TV show, or creating videos. What you need to do is to take a piece of Notepad and then start writing why. Why do you want to do that? Why do you want to create that podcasting show? Why do you want to write a book? Why do you want to create videos? Rewards [4:26] Why and rewards go hand in hand. In the case of forecasting, you are already positioning yourself for the future. The reward is there for the podcasting. It also allows you to tap into other people’s platforms by going into other people’s podcasts. When you become the guest, it allows you to tap into their network, their platform, and it allows you to generate relationships. [5:00] In book writing, the reward is huge. Amazon has completely democratized the book publishing industry, and you don’t need access to the gatekeepers anymore. The reward is used right as soon as you write a book. You are considered an “expert” instantly. So the reward is there for podcasting. Resources and Time [5:47] You also need to start thinking about risks in terms of time. Do you have the energy? Do you have the resources? In many cases, you will find that you are invariably constrained by time. Starting a Podcast [6:54] The resources, you are hiring a third-party resource that is going to do the job for you. In the case of podcasting, you may not be able to hire to do your own podcasting show. That means you need to put your own time and energy into conducting that podcasting show if you want to interview some guests or whatnot. [7:24] You can simply outsource in terms of creating the transcript, uploading it to your website, uploading to your social media. You may have liked a lot of great ideas, but then you need to take away all the noise behind that. [8:00] You need to find a time because that becomes your gateway to do so many other things. Then you can repurpose yourself, and you can re-manifest yourself in a variety of different ways. Clarity Advantage [8:49] The idea here is that whatever ideas that you may have, jot it down on a piece of paper and then start creating clarity. This is called clarity advantage. That is how you can then start completing this matrix.