In this episode we talk about influencer marketing - does it actually work is it all a sham? What it takes to use brand rivalry as a marketing method and what is the biggest creative ads strategy opportunity that nobody’s done yet? In this episode we talk about: -Is influencer marketing real or is it just the sham? - what it takes to create an impact with influencer marketing (and what are the common mistakes) - What is the one metric you should care about when choosing the influencer - Are Brand rivalries is it worth doing? - What is the one element that will make or break your brand rivalry campaign - Are you hitting your emotional cues in your advertising?