Ep 005: Ninad Chhaya on “Gaming, Connected Packaging, AR/VR, Advertising” | Dude Where’s My ROI!
Play • 45 min

Episode description:
Ninad Chhaya is the Co-Founder & COO at GoPhygital. Known for always working on newer technologies - he co-founded WITS - a digital agency as early as 1995 - when digital agencies in India were almost unheard of. Next he ventured into the world of gaming with Indiagames - the premiere indian gaming company. Again a move ahead of the time and he went on to become one of the leaders in the game developers in India. Over the years he has donned a lot of hats and has worked across all the functions right from Creative, Business, Operations leading companies to success. His journey has come a full circle as his latest venture GoPhygital is incubated by WITS Interactive - throwback to his first venture :D.

With GoPhygital he is pushing the boundaries of technology and creating immersive experiences across AR/VR, Gaming, Mixed Realities and more.

He has worked closely with big brands like @hindustan_unilvr , @proctergamble , @cocacola , @cadbury_dark_milk_india to create advergames and help them formulate their gamification strategies across various projects.

In this podcast Ninad talks about how he played through the different levels of his life and how he answered the eternal question - Dude! Where’s my ROI?

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