During this episode, Sara shared some valuable insights about branding:
🔥 Branding is not about just sending a one off campaign. You can't expect to see the same results.
🔥 A rebranding project takes time. Be patient and split project into more digestible ones.
🔥 How to manage opiniones when it comes to branding.
🔥 The process from research, interviews, building a team for a successful rebranding.
🔥 Great story on how they came up with the logo for 1plusX
About Sara Stella Lattanzio:
Sara is 50% creative chaos. 50% Swiss-knife precision. 1000% go-getter.
She is leading the marketing department at 1plusX and is highly experienced in Marketing strategy, Consumer behavior, Data-driven marketing and Finance (mainly stocks).
Connect with Sara here: https://www.linkedin.com/in/saralattanzio/
Learn more about 1plusX here: https://www.linkedin.com/company/1plusx/
Follow us at: @markekodigital
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