32 - How to know when to rebrand and how to do it in B2B w/Sara Stella Lattanzio
Play โ€ข 35 min

During this episode, Sara shared some valuable insights about branding:ย 

๐Ÿ”ฅ Branding is not about just sending a one off campaign. You can't expect to see the same results.

๐Ÿ”ฅ A rebranding project takes time. Be patient and split project into more digestible ones.

๐Ÿ”ฅ How to manage opiniones when it comes to branding.

๐Ÿ”ฅ The process from research, interviews, building a team for a successful rebranding.

๐Ÿ”ฅ Great story on how they came up with the logo for 1plusX

About Sara Stella Lattanzio:

Sara is 50% creative chaos. 50% Swiss-knife precision. 1000% go-getter.

She is leading the marketing department at 1plusX and is highly experienced in Marketing strategy, Consumer behavior, Data-driven marketing and Finance (mainly stocks).ย 

Connect with Sara here: https://www.linkedin.com/in/saralattanzio/

Learn more about 1plusX here: https://www.linkedin.com/company/1plusx/

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--- This episode is sponsored by ยท Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/land-the-right-clients/support
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