Ep 83: Kickstarter to Launch and Amplify Your E-Commerce Business, Building a Community with Vance Lee - Co-Founder of Playground Theory
Play • 40 min

This week's episode is with Vance Lee, co-founder of Playground Theory. Vance is an ecom entrepreneur with 13 years background as a brand growth and marketing strategist. 

Since starting Amazon FBA in 2015, he’s mastered crowdfunding and the pre-order launch strategy to launch products and grow brands. He’s raised over $7M in successful launches and broke records with 2 of his launches–both #1 Most Funded in their niches and ranking in the top 1% of crowdfunding projects of all time.

Originally from Canada, now he’s a full time nomad traveling and living in different countries around the world.


Topics & Timestamps

0:00 Episode Introduction 

3:01 About Vance Lee

8:27 Location-independent lifestyle

10:36 Kickstarter to amplify business

22:03 Launching in Kickstarter

30:10 What's success in Kickstarter

33:14 Benefits of building an audience


Check out their website to see more resources: www.livemyplayground.com 

(Let them know you came from the Successful Scales Podcast, too!)

For those considering a Kickstarter launch:

1) Launch hacker resources - video series and guides

For those ready to launch their next product:

2) Free strategy session ($197 value) to see if the Kickstarter is the right strategy for you. If it's a fit, you'll have the opportunity to join the Launch Accelerator Blueprint (LAB) masterclass coaching program with a scholarship

Check out the LAB:

Launch Accelerator Blueprint (LAB) masterclass coaching program - everything you need to plan, develop, and launch your next product using crowdfunding and the pre-order launch strategy


Connect with Vance Lee: https://www.linkedin.com/in/vancelee/


✨ Download our FREE Financial Planning Template for Amazon Sellers: https://bit.ly/free-amazon-financial-template


Connect with us on social media:

Yoni on LinkedIn - https://linkedin.com/in/yonkoz/

Successful Scales on LinkedIn - https://linkedin.com/company/successful-scales/

Instagram - https://instagram.com/successfulscales

Facebook - https://facebook.com/successfulscales


More about us:

MultiplyMii Staffing - https://multiplymii.com

Escala Consulting - https://weareescala.com

Successful Scales Podcast - https://successfulscales.com


✨ Full video episodes are also uploaded on YouTube: 

Subscribe here: https://lnkd.in/gAuEXjS


Successful Scales is sponsored by Global Wired Advisors - a leading digital investment bank with decades of merger and acquisition experience on online and e-commerce businesses and focused on optimizing the business sale process to increase the transactional value of your greatest asset. 

Connect with Global Wired Advisors here - https://globalwiredadvisors.com/


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