Today, we talk about litter and if your product packaging encourages it.
Litter has always been an issue for environmentalists and is considered a significant contributor to the pollution problem. It's always been easy to blame consumers who litter seemingly purposefully with little to no concern for the environment. But at what point can the ease of littering be traced back to brands and their packaging designs?
Portions of packaging may be unintentionally designed to separate, fly away, or be too small to keep track of to dispose of correctly. Unfortunately, we have no way of proving one way or the other. Still, if poor packaging is even slightly responsible, our duty as packaging suppliers and brands is to do something about it. Fortunately, Pioneer Packaging has two leading suggestions to help your brand be part of the solution and not the problem.