What do you do when a company's top line is growing but the profits aren’t? The normal route is to cut costs. But what happens if instead you repurpose your business? That's what Owner/ex-CEO Ron Hill did that lead to a turnaround in results and in his words building "a stronger, committed and forward looking team". His advice on on becoming a force for good is that it is a journey, so start walking and focus on becoming better each day.