Making the Media
Making the Media
May 3, 2021
S1E09: Attracting New Audiences
Play • 22 min
Broadcast TV isn’t the only game in town anymore, if it ever was. Being where your audience is—mobile, digital, wherever they may be—is a big challenge, but also a big opportunity to reach new audiences.

In this episode, we ask: Can platform fragmentation actually help broadcasters get closer to their audience? What insights can digital platforms unlock? And how can broadcasters pivot to deliver to new platforms, while still meeting the needs of the platforms where they are well established?

Our Guests This Episode

Matt Goldberg is the VP of Content Strategy for the NBC-owned TV stations, where he leads the team that developed and launched LX. Matt has been with NBC for 17 years, previously as Assistant News Director at KNBC in Los Angeles and at NBC Bay Area. Prior to moving into management, Matt was an award-winning investigative producer. Matt was an elected board member of the non-profit Investigative Reporters & Editors (IRE) and served as Board President from 2016-18. He began his career in TV news while attending Arizona State and has also worked in Houston, Texas.

Philip Bromwell, a pioneer of mobile journalism, is the Digital Native Content Editor at RTÉ, Ireland’s national public service broadcaster. In over two decades as a journalist, he has reported on a wealth of stories at home and abroad, including covering the Olympics, the Oscars, the refugee crisis, and a rare assignment in Tibet. At RTÉ, Philip leads a team of mobile journalists creating original “digital-first” stories on mobile devices for audiences that are increasingly consuming content on their phones.

More Resources

For more on this topic, check out:

Contact Us

Questions? Comments? Cool ideas? Get in touch: or @craigaw1969. Follow Avid at @avid.


Host: Craig Wilson

Producer: Rachel Haberman

Social: Wim van den Broeck

Promotion: Keri Middleton, Gina Pryor, and Mary Reynolds

Theme Music: Greg “Stryke” Chin

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