Making the Media
Making the Media
May 31, 2021
S1E11: Work Flows
Play • 21 min

Top-down technology decisions don’t win tech leaders any popularity awards—but most importantly, they run the risk of missing crucial needs that weren’t properly articulated.

In this episode we ask: What’s a better process for making technology decisions that truly reflect evolving news workflows? How has the democratization of technology given end users a voice? And how do you go about building a user-first tech stack?

Our Guest This Episode

Morten Brandstrup is Head of News Technology at TV2 in Denmark, where he bridges the gap between news production and technology, with a focus on providing the right toolbox for reporters and photographers. He has spent his professional life in news, event, and sports production, having been a sound engineer, cameraman, director, editor, satellite operator, and field producer.

More Resources

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Contact Us

Questions? Comments? Cool ideas? Get in touch: or @craigaw1969. Follow Avid at @avid.


Host: Craig Wilson

Producer: Rachel Haberman

Social: Wim van den Broeck

Promotion: Keri Middleton, Gina Pryor, and Mary Reynolds

Theme Music: Greg “Stryke” Chin

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