Jaguar goes all electric
Play • 3 mins

In today's episode Adrian Lawrence our in-house financial professional talks about Land Rover Jaguar and how they are going all electric, the story in the press is that they are moving to an all electric line up, and plan to discontinue their petrol and diesel engine models at the end of their natural lifecycles.  

This is a brave decision but also one that makes long term sense, the sales of petrol and diesel cars has to decline as the UK has committed to move to being net carbon neutral by 2050, so investing in a declining technology does not make sense.  Electric cars on the other hand are close to a tipping point in the UK and will soon overtake convential fueled vehicle sales.

Jaguar Land Rover is therefore aiming to take on Tesla but at the more luxury end of the market.

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