Mar 15, 2021
Too Good To Go, making social impact through a marketplace model #Ecommerce — THOMcast E07
Play • 42 min

With Franco Prontera - Country Manager Too Good To Go, Kenny Defrijn – Head of Marketing Too Good To Go and Stephanie Tang, Senior Consultant at The House of Marketing.


  • The impact of the pandemic on Too Good To Go
  • Conversion tips and tricks
  • The loyalty strategy of Too Good To Go


All links and resources, including the E-commerce Barometer:


(06:30) Has the pandemic impacted your way of doing business, where there any threats?
(09:20) How do you maintain a positive experience throughout the whole journey?
(12:02) Are there other KPI's that you follow to measure the performance?
(14:30) Do you have some tips and tricks to boost conversion?
(19:35) Referring to the non-commercial messages Too Good To Go publishes about food waste: Is this also reflected in your engagement and loyalty strategy?
(23:32) How is Too Good To Go organized in Belgium and how big is the organization?
(28:06) Is the business model "subscription" something you thought about and can it boost loyalty further at Too Good To Go?
(29:44) Can you share a scoop with our listeners?




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This episode is brought to you by The House of Marketing. Special thanks to Franco Prontera, Kenny Defrijn and Stephanie Tang. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard. 

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