In our E01, our CEO Lies Taerwe joined to explain how "ID Marketing" (Integrated Data Marketing) is becoming a game changer in marketing.
That was theory though. Today, we would like to come back on the topic with a real life case developped at Luminus. This case is explained to you by Marnix Van Vrecken from Luminus and Stijn Sommerijns from Upthrust, sister company of The House of Marketing and member of the Customer Collective.
All links and resources, including the E-commerce Barometer: https://thom.be/podcast-id-marketing-luminus
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This episode is brought to you by The House of Marketing. Special thanks to Marnix Van Vrecken and Stijn Sommerijns. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.