Flower Circus
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New series: London's Calling.
After the success of Flower Circus Talks, it was time for a change. This is why we are starting this new series called London's Calling.
John Elstgeest discusses together with the editor of the Florist Trade Magazine, Caroline Marshal-Foster all about what is going on in the floral industry, and of course the rest of the world. We will not solve the problems in our industry together, but for sure we make them a lot more pleasant!
Enjoy the show!
In Flower Circus Talks we talk with the leading people in the flower industry from all over the world
Available episodes
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Oldest first
Nov 18, 2022
London's Calling - Dutch tradeshows
In this first episode of London's Calling Caroline and John discuss the IFTF and Flora Holland Tradefair which were held last week. What were the highlights, and how was the overall atmosphere? But before we go into that, we go from the Eurovision to the current prices at the Dutch auction.
Enjoy the podcast and let us know if you like this format!
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May 23, 2022
Flower Circus Talks #121
120 episodes with great guests from all over the world.
From China to Colombia, and from Australia to South Africa.
In almost 2,5 years' time, we talked with so many inspiring people. What started out as a way to share ideas and knowledge to try to overcome the pandemic, became a show where inspiring people told their stories, passion, and goals.
It was great to see the reactions of all the people watching and listening. We even inspired a lot of people to start their own talks as well.
Now that times have changed, and that we have inspired people to start to do the same, it is time to start with Flower Circus Talks 2.0
We will be back from June with a new and exciting format that fits the time we are in now, busy doing what we love most: working with flowers!
Thank you all for watching!
Watch more talks with top specialists from the flower industry
https://www.youtube.com/watch?v=KOCpXCvWbfE&list=PL-VhDGibwtHSDMMM47fHATIeEurQTQRwr&index=1
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May 6, 2022
Flower Circus Talks #120 Joey Azout and Holly Chapple about AFCD
In this episode of Flower Circus Talks we have two icons from the flower industry: Holly Chapple and Joey Azout. Together they created someting really wonderful: the Alexandra Farms Certified Designer course (AFCD).
What started out as an idea between the two soon grew out to a full scale course specially for garden roses. During the 12 chapters of the course you will not learn how to design with garden roses, you will also learn all the varieties, care and handling, and much more!
Next to that you will also become a part of the community, and there are much more benefits which Holly and Joey will tell you about during this episode of Flower Circus Talks.
Watch more talks with top specialists from the flower industry
https://www.youtube.com/watch?v=KOCpXCvWbfE&list=PL-VhDGibwtHSDMMM47fHATIeEurQTQRwr&index=1
Join our other social media:
Facebook: https://www.facebook.com/FlowerCircus.nl/
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Apr 15, 2022
Flower Circus Talks #117 Khrystyna Didukh
In this Talks we have the floral entrepreneur Khrystyna Didukh. She is a woman full of energy and ideas, and is running several projects in Lviv in Ukraine; from flowerwholesale to flowershop and weddings.
Like for all Ukrainians from the 24th of February her world turned upside down. Just having bought a huge amount of flowers for Woman's Day the day before, she soon realized that she couldn't sell it. Within no time she started a new project: flowerforukraine.com.
She explains all about it during this talks, and of course also tells us what is going on in Ukraine
Watch more talks with top specialists from the flower industry
https://www.youtube.com/watch?v=KOCpXCvWbfE&list=PL-VhDGibwtHSDMMM47fHATIeEurQTQRwr&index=1
Join our other social media:
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TikTok: @flowercircus.nl
Subscribe to our newsletter to get all important news and announcements all in one time 😉
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Mar 18, 2022
Flower Circus Talks #116 Dr van Bloom
In this Talks we have the wonderful (and good looking ;-) ) Dr van Bloom! Last year Dr van Blooom was already doing some video's for Flower Circus, and now, live from the flower fields in Holland he has good news to tell!!!
Dr van Bloom will show us around in Holland, showing the beauty of the flowering fields with Narcussus and Hyacints.
Join to hear the incredible flower stories and get good vibes for your weekend!
Watch more talks with top specialists from the flower industry
https://www.youtube.com/watch?v=KOCpXCvWbfE&list=PL-VhDGibwtHSDMMM47fHATIeEurQTQRwr&index=1
Join our other social media:
Facebook: https://www.facebook.com/FlowerCircus.nl/
Instagram: https://www.instagram.com/flowercircus.nl/
Twitter: https://twitter.com/flowercircus_nl
TikTok: @flowercircus.nl
Subscribe to our newsletter to get all important news and announcements all in one time 😉
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Mar 18, 2022
Flower Circus Talks #115 with Henck Röling
For this Flower Circus Talks episode we have a really bright guest. We might even say the brightest one in the flower industry that we’ve ever met! Henck Röling is a really expressive personality and an outstanding florist you can’t forget. He told us about his professional path, interesting projects, participation in Netflix TV Show ’The big Flower Fight’ he took part in, how he became so extraordinary and what his future plans are. Join to hear the incredible flower stories and get good vibes for your weekend!
Listen to the FC Talks via podcast:
Spotify - https://spoti.fi/3c48zWg
iTunes - https://apple.co/3c67M7q
Google Podcast - https://bit.ly/3p8vMME
Watch more talks with top specialists from the flower industry https://www.youtube.com/watch?v=KOCpX...
Join our other social media:
Facebook: https://www.facebook.com/FlowerCircus...
Instagram: https://www.instagram.com/flowercircu...
Twitter: https://twitter.com/flowercircus_nlTikTok: @flowercircus.nl
Subscribe to our newsletter to get all important news and announcements all in one time 😉 https://www.flowercircus.nl/
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Feb 18, 2022
Flower Circus Talks #114 Naila & Moses - MM Flor BV
International Women's Day is around the corner. A day that is celebrated in Russia and Eastern Europe with a lot of flowers. We talk about the huge flowerday with Naila and Moses from MM Flor. MM Flor is specialised in selling flowers and plants to Russia and Eastern Europe.
We speak about what this day means for the people, and that giving flowers is a must. Not only to your direct family, also to female collegues etc. Not giving flowers will be remembered for a long long time!!!
The high prices are also one of the topics, although Moses sees that it isn't influencing the business as much as he though on forehand. Customers are buying flowers anyway, because without flowers they don't have a business. And with Womensday being good for 25-30% the turnover for most flowershops, they can't skip this day.
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Feb 11, 2022
Flower Circus Talks #113 Kjell Duijvesteijn - Flower Force
We are in the middle of all big flower holidays, Valentine sales are done for the export, and Women's Day is already around the corner. Time to talk with Kjell Duijvesteijn, the co-owner of Flower Force. A Dutch export company which exports to over 40 counties worldwide.
Kjell will tell us about the challenges this Valentines, and we look forward towards the upcoming holidays.
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Jan 29, 2022
Flower Circus Talks #112 Jurjen Ilsink - World of Sprayroses
Our Flower Circus Talks are about promotion of unique flower companies and services, top quality growers, and innovators of the industry. This time we will have an insightful conversation with Jurjen Ilsink from The World of Spray roses.
The World of Sprayroses is unique collective of leading and passionate spray rose growers with the ambition to represent the showcase of the endless possibilities of beautiful Sprayroses worldwide. They do extraordinary promotion and shine bright on the market their marketing campaigns.
Don’t miss the Talk full of inspiration, ideas, experience, knowledge, and, of course, passion for spray roses!
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Jan 21, 2022
Flower Circus Talks #111: Steve Dionne - Calflowers
Last week CalFlowers launched a spectacular new campaign to promote flowers: That Flower Feeling.
We talk with Steve Dionne, the executive director of Calflowers about the campaign, how it started, how the project came to life, and what the future plans are for this campaign. Of course, we will also show the official video of the campaign.
Calflowers really pulled off a great job with this campaign to promote the whole floral industry!
for more info about Calflowers:
https://www.cafgs.org/
and the campaign:
https://thatflowerfeeling.org/
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Jan 14, 2022
Flower Circus Talks #110 Jeroen Windt - PolderPride Tulips
"All signs are on green for this Tulip season"
In our Flower Circus Talks we had Jeroen Windt from Polderpride as our guest. Saturday the 15th it's the official start of the Tulips season in Holland, so it's time to talk about Tulips.
Polder Pride is a strong brand of quality tulips in the market. With Jeroen, we talk about his expectations for this season, the challenge of the high energy prices, sustainability, and what happens throughout the year at a Tulip grower.
This and more great info from Jeroen in this Flower Circus Talks.
Listen to it via your favorite podcast player, or watch it on our YouTube Channel.
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Dec 27, 2021
Flower Circus Talks #109 What a Year
To end the year with a laugh and a tear, we have a Flower Circus Talks Special. John and Jhon will talk with friends of the Circus about their year, and we will be looking forward to 2022. An absolute fun show which you shouldn't miss!!!
In the Show we have Mr Plantgeek Michael Perry, Harold van Eendenburg, (Alstroemeria) Ben Cross, Juan David Lecuona, Max Hurtaud, Geertje Stienstra, Mark Frank, Caroline Marshall-Foster, Maarten Huisman and Williee Armellini.
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Dec 18, 2021
Flower Circus Talks #108 Bas ter Laare - Flower Exchange
In this Flower Circus Talks we have Bas ter Laare from Flower Exchange as our Guest. Flower Exchange is an innovative initiative between Kenya's best and largest flower farms.
They combine an incredible selection and quality with seamless freight forwarding and transparent pricing. With Bas we talk about of course Flower Exchange, the Kenyan flower industry, the challenges and opportunities they have. But most of all it's about what the passion for flowers can bring us as an industry. Both from the side from the people working in the industry, as well as the people who recently 'discovered' the wonders of flowers during the pandemic.
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Dec 10, 2021
Flower Circus Talks #107 Wouter Duijvesteijn - Beyond Chrysant
Growers in Holland are facing more and more challenges, gas prices are sky-high, raw materials are getting more and more expensive, and logistics are also a big challenge.
How does Beyond Chrysant cope with all these challenges, and how does the gas price affect individual growers? Wouter will tell us.
We also talk about how Beyond Chrysant focuses on florists, and all changes within the company are made to serve them better. 100% quality, every stem is good, but also in terms of sustainability. From rooting their own cutting to save transport, to boxes without paint and coating. All small steps make that they are more and more grow towards a sustainable future!
Also a big shoutout to people who have ideas on how they can be even more sustainable to contact Wouter!
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Nov 26, 2021
Flower Circus Talks #106 Stefan van Berlo about Féerie Florale in Dendermonde
Last weekend in Dendermonde in Belgium there was a wonderful flower event: Féerie Florale: Floral Christmas Dreams. The best Belgium Flower designers were there to show their skills. Belgium Champion Stefan Van Berlo will tell, and show! us all about this fantastic event.
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Nov 19, 2021
Flower Circus Talks #105: about Seafreight with Jeroen van der Hulst - Flower Watch
Seafreight as an alternative for airfreight for Kenia is more relevant than ever. At the moment it's not only from a sustainability point of view, also because of the lack of space with airfreight. Last Tuesday there was a webinar about this theme. Jeroen was one of the speakers, and will tell us about the challenges growers from Kenia are facing to make sea freight work.
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Nov 12, 2021
Flower Circus Talks #104 Ed de Groot - 247flowers.online
Ed de Groot is an icon in the Dutch flower industry. After a short break working outside the floral industry, he is back again. With 247flowers.online they are ready to conquer the market with their new way of doing business.
Ed will explain how 247flowers works and how both growers, as well as buyers, can benefit from this short chain.
Listen to the FC Talks via podcast:
Spotify - https://spoti.fi/3c48zWg
iTunes - https://apple.co/3c67M7q
Google Podcast - https://bit.ly/3p8vMME
Join our other social media: Facebook: https://www.facebook.com/FlowerCircus...
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Twitter: https://twitter.com/flowercircus_nl
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Oct 29, 2021
Flower Circus Talks #103 Huib van Veen - Four Seasons Quality
In this Flower Circus Talks we have Huib van Veen from Four Seasons Quality as our guest. At the moment they are in the preparations for the Tradeshows in Holland. FSQ will be both at the FlowerBazar as well as at the IFTF 2021 - International Floriculture & Horticulture Trade Fair
They will show their roses (and other flowers there). With Huib we talk about the company, how business has changed over the years, and what he expects for the future in terms of transport, sales, and trends
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Oct 23, 2021
Flower Circus Talks #102 with Dick van Raamsdonk - HPP Exhibitions
It has been 2 years ago that the last flower exhibition was held by HPP Exhibitions, and now it is finally time that the floral industry from (almost) all over the world will meet again during the IFTF.
With Dick van Raamsdonk we talk about the upcoming edition, what has changed, and are there any extra rules for this edition.
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Oct 16, 2021
Flower Circus Talks #101 Tom Vermeer - Xpol BV
In this Flower Circus Talks we have Tom Vermeer, managing director of Xpol as our Guest.
For all parties in the flower industry, it are challenging times. How does Xpol handle this?
What started as a unique approach on how they synchronize the market, instead of buying and selling, turned out to be a great formula, that also helps them in times where all costs rise, especially airfreight.
By synchronizing between grower and customer the chain is made much shorter. Packed at source is a great example: by packing the flowers/bouquets at source it saves a lot of time (vase life!) it also reduces the amount of handling and waste.
Together with other partners they also worked on a new packaging to make optimal use of the airfreight space (which is a scarce thing right now). Pallets are loaded to the maximum, not losing valuable space. Next to that it also contributes to the sustainability goals Xpol set for themselves. The amount of paper/cardboard is significantly reduced…
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Oct 9, 2021
Flower Circus Talks #100!!! with Marcel Zandvliet - CMO Dutch Flower Group
For this special episode: #100 we have the CMO Marcel Zandvliet from the Dutch Flower Group. With Marcel, we talk about marketing in the floral industry. Why is marketing so important? Flower prices are already high, why should we promote.
Dutch Flower Group does a lot of research in consumer behavior, and they see a real change in behavior in how consumers look at flowers and plants. A trend that can work out really well for our industry. To benefit it's important to promote to the right audience.
There is also an important role for the Flower Council of Holland in the general promotion. With the generic promotion, flowers can be on top of mind with consumers. It would be great to achieve that consumers have/make a budget to buy flowers and plants on a regular basis.
At In the end, there is a special surprise for John for the 100th episode, a true milestone, and up to the next 100!
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Sep 24, 2021
Flower Circus Talks #99 Sahid Nahim - New Bloom Solutions
'A whole new generation of florists is created due to Covid'
With Sahid we Talk about how the industry is changing, and how florists are reacting to it.
Sahid has been at the SAF and saw that a lot of florists attended the seminars about online sales/marketing etc. The rooms were filled with florists. Most of them see it as a new/extra way of sales.
After the crisis of 2008 a new group of florists emerged, and the same is happening again. For the industry, it's a good thing we get new people in with new and fresh ideas.
We also talked about how the industry should work more together to get better results. Collaboration is the key to success!
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Sep 17, 2021
Flower Circus Talks #98 Rudi Tuinman The Flower Bazar Aalsmeer
After a period of 16 months without any flower exhibitions in Holland, The FlowerBazar is happening. Rudi Tuinman and Pascal Koeleman from 2dezign tell us about their first event in Holland, and we have a quick look around as well!
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Sep 10, 2021
Flower Circus Talks #97 Special: where did all the roses go? with Michael Black & Alejandro Henao
There is a huge shortage of roses at the moment. What is going on? We talk with Michael Black from Jet Fresh Flowers and Jet Fresh Growers, and Alejandro Henao from Naranjo Roses to find out.
There isn't just one reason why the market is so stressed at the moment, it's a combination of different factors. Lots of farms have been bought by the big supermarkets (suppliers). These roses normally were sold in the traditional markets.
This makes that the supply is significantly less. Add with this that it's a low production period for a lot of growers, record low temperatures in Ecuador. And on top of that maintenance work on the runway of the main airport, so less flight capacity.
Luckily the last one should be taken care of this weekend. The weather will not stay cold for long (hopefully) and growers (which pinch their crops to make peaks), will have higher production coming up for the All Saints.
The first point makes that the market is way more sensitive to higher demand.…
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Aug 29, 2021
Flower Circus Taks #96 - Peter Zaat Deliflor Chrysanten
Deliflor Chrysanten is the largest chrysanthemum breeder worldwide. The Deliflor assortment consists of more than 300 different cultivars which are grown all over the world. So there is no better person to talk about Chrysanthemums than Peter Zaat. How does he see the market moving, what developments are there in terms of breeding and growing, and much more!
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Aug 21, 2021
Flower Circus Talks #95 Bas Kamp - Petal Peddlers (FleuraMetz Australia)
"The future for the floral industry in Australia looks bright"
In this episode of Flower Circus Talks, we have Bas Kamp as our guest. After traveling all over the world as a florist Bas ended up starting a wholesale business in Brisbane Australia. Running the business already over 25 years now, Bas is the man to ask about the Australian flower business, and how it differs from other markets.
Although the industry in Australia faces some challenges; from lack of flights to get imports into the country, to expanding cities, so growers have to move or stop. Bas sees that the future for the floral industry looks bright. Young people starting as florists, and as prices are good for locally produced flowers, hopefully, people start to grow (more) flowers.
This, and much more, in this episode of Flower Circus Talks.
Listen to the FC Talks via podcast:
Spotify - https://spoti.fi/3c48zWg
iTunes - https://apple.co/3c67M7q
Google Podcast - https://bit.ly/3p8vMME
Join our other social medi…
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Aug 13, 2021
Flower Circus Talks #94 Nicu Bocancea - Floraria Iris
Nicu is driven by his passion for floral design, he completed his story by perfecting his art with the most prestigious florists in the world.
During the 50th anniversary of his family being in the floral business, they came up with a project of showing 50 days in a row a special design in Bucharest: it started with an arrangement in a whole in the road, and quickly more places in the city were decorated. The dress they made with Covallaria even made it into the Guinness book of records!
His efforts are attested by achieving first place at numerous floristic competitions. He will also compete in the Europa cup for floristry in 2022. Competition is something that keeps Nicu young and gives him the pressure that he needs to come up with new ideas.
In short a very interesting story from a great designer!
Listen to the FC Talks via podcast:
Spotify - https://spoti.fi/3c48zWg
iTunes - https://apple.co/3c67M7q
Google Podcast - https://bit.ly/3p8vMME
Join our ot…
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Jul 30, 2021
Flower Circus Talks #93 Ben Cross - Crosslands Nursery
Ben Cross from Crosslands Flower Nursery is a specialist and a 4th generation Alstroemeria grower, as well as the Founder of the British Flowers Rock Campaign.
Ben is an exceptional man and true flower lover who won the 'Empowering Communities Award' which recognizes people who make an outstanding contribution towards conservation, biodiversity, and climate change.👏🏻
Listen to the podcast of Flower Circus Talks to hear Ben's story, bold ideas, and the mission of his projects.🌺
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Jul 23, 2021
Flower Circus Talks #92 with Alison Bradley - Fusion Flowers
After making 121 magazines in 20 years Fusion Flower stops.
All these years the magazine was a podium for young floral designers and an inspiration source for florists and designers all over the planet.
We are talking with Alison Bradley the editor of Fusion Flowers; about the adventures she had over the years. Highlights with meeting designers, winning awards, and much more.
By the reactions of all people during the Talks you see how much the magazine (and Alison) meant for everybody. It's a pity the magazine has to stop, but one thing is for sure: Alison will be around, and we are really delighted about that!
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Jul 16, 2021
Flower Circus Talks #91 Joey Azout - Alexandra Farms
Now that weddings start again, it is time to talk with Joey Azout from Alexandra Farms. The boutique farm is growing fantastic garden roses.
This year they added 9 new varieties, some of them are sprayroses.
Joey will talk us through all the new varieties, and what makes them so special. One thing is for sure, there is a great story behind every variety!
What a lot of florists still have in mind is that garden roses have a poor vase life, all varieties Alexandra Farms is growing are tested, to make sure the vase life is good. The vase life is even mentioned on their website and posters, as well as the fragrance.
What becomes clear is that Alexandra Farms does way further than growing great roses. Just check how they pack their boxes, it's like receiving a gift. Helping florists making the right choices in terms of varieties is also part of it. the right photography plays a big role there as well. How do roses look like in the different stages?
The next idea is to come up with a co…
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Jul 10, 2021
Flower Circus Talks #90 Keith Lin
In this Flower Circus Talks, we have the very talented Keith Lin.
It doesn't matter if it is a flower, plant or tree. You can make sure he can something extraordinarily out of it. Multiply price winning at several big shows around the world like the RHS Chelsea Flower Show, Singapore Garden Festival, and designer at the Petal Garden at the Jewel Changi Airport.
Great to learn how Keith tries to stimulate all the senses in his designs. Next to that, he is checking all his designs if they are suitable for Social media and selfies. After all this is how most people will see the designs through social media
In short a must-watch, because this man can do magic, and has a wonderful story to tell!!!
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Jun 26, 2021
Flower Circus Talks #89 Carlo Scheele - Ichtus Flowers & Plants
Now that the weddings are finally getting started, it is time to talk with a grower of cut Phaleanopsis. A typical flower for weddings and events.
Carlo Scheele from Ichtus Flowers and Plants takes us through the greenhouse to show what it takes to grow these wonderful flowers. Did you know they grow 17 different varieties? So there is a Phalaenopsis that fits every bride and occasion!
Ichtus helps its customers out with the right package as well. From an order of one stem to bigger orders in bigger boxes. Carlo will also tell us how to transport and store your cut Phalaenopsis, and it is quite surprising!
Find out in this episode of Flower Circus Talks
Watch more talks with top specialists from the flower industry
https://www.youtube.com/watch?v=4fr5o...
Join our other social media:
Facebook: https://www.facebook.com/FlowerCircus...
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Subscribe to our newsletter to g…
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Jun 20, 2021
Flower Circus Talks #88 Lani Callister Ensign Wholesale Floral
Lani Callister of Ensign Wholesale Floral is telling us how they experienced the pandemic. One thing is for sure, the love for flowers got them through. Feeling the need to help the whole industry: from growers to their customers.
This to make sure that at least there were some flowers for the people who needed them so badly.
They kept their standing orders running, although most of the time it resulted in giving flowers away for free because there were almost no sales. Trying to help everyone where they could, resulted that when the demand increased, they could scale up with their suppliers quite quickly.
After the pandemic the sales are much higher than before, resulting in already new challenges. Labour and transport are now the main topics.
It has been a real tough period, but it also gave a lot of goods. People are willing to celebrate life more, and flowers play a big role in that now! This and much more in this Flower Circus Talks.
Watch more talks with top…
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Jun 11, 2021
Flower Circus Talks #87 Arnold Rouws
Arnold has broad experience with supplying supermarkets in both Europe and the USA. What are the differences, changes, and how did Covid change the way of buying?
Arnold is live from a greenhouse of a lily breeder, as they have open days. It is all about catching up this month with a lot of open days.
With his experience with selling flowers to supermarkets both in Europe as well as the USA Arnold is the perfect person to tell more about what is going on in the flower sales at supermarkets.
He will tell about the differences between the two markets, where the changes are for even more sales. We will also discuss the challenges there are and will be. Transport and Labour are two of the main challenges. What kind of solutions can the industry come up with to solve this.
This and much more in this Flower Circus Talks
Watch more talks with top specialists from the flower industry
https://www.youtube.com/watch?v=4fr5o-fyDMo&list=PL-VhDGibwtHSDMMM47fHATIeEurQTQRwr…
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May 29, 2021
Flower Circus Talks #86 Arjan Poland - Lilies and More
"There is a big disbalance in demand and supply in the bulb market at the moment"
In this Flower Circus Talks, we have bulb specialist Arjan Poland from Lilies and More.
The prices of flowers are still quite high because of the big demand worldwide. This is what we see now, but also in the bulb market prices are much higher than last year. Will we see the consequences of that next year?
Arjan will explain to us why prices are higher. There is not just one reason, there are several reasons why there is not enough supply for the recent demand.
Arjan also tells more about Lilies and More, the company he runs with Piet Koopman. They started with lilies, but as the name already says, they do much more. From other crops, to also helping growers in all possible ways to make sure they run a profitable business.
Recent examples are helping growers with a half-automatic planting machine for lilies. As well as a portable steaming machine, to make sure the soil is clean for a perfect crop.
T…
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May 21, 2021
Flower Circus Talks #85 Lisianthus - the Special Flower with Jolanda vd Lugt
'Lisianthus one of the most versatile flowers out there'
Lisianthus- The Special flower is a cooperation of the Dutch Lisianthus grower to promote this wonderful flower.
Their promotions always stand out, they made several beautiful inspiration books for florists and came up with a great flower truck display last year.
This week it was time for a new photoshoot for more wedding inspiration. To show how versatile the Lisianthus is they worked with four different color schemes. The team of 2Dezign and designers made again enough great material to inspire florists for many wedding ideas with Lisianthus.
Jolande also tells us more about the Lisianthus and gives tips and tricks to make the sales of Lisianthus even more profitable.
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May 10, 2021
Flower Circus Talks #84 Jeroen van der Hulst - Flower Watch
"The quality of at least 20% of flowers is unacceptable due to systematic underperformance across the chain"
In this Flower Circus Talks, it's all about the quality of flowers, and how to improve and preserve them better. This to make sure the consumer will enjoy the flowers, and not buy a disappointment.
Jeroen van der Hulst, founder, and owner of Flower Watch will share his knowledge with us.
Flower Watch is involved in every single part of the chain, to investigate, and improve the processes in for the ultimate goal: Happy customers, and profitable supply chains.
During this Talks we go over all the parts of the chain of the flower industry, and Jeroen will not only give us great insights, but he also gives us tips and tricks on how we can implement improvements for our own part of the chain.
What becomes obvious during the conversation is that ALL parts of the chain MUST work together in order to achieve the goal: happy, and returning customers. Because as flowers we compete a…
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Apr 30, 2021
FC Talks #83 Merel van den Burg - Flowering Direct
"Sending plants to the UK is still a challenge, as you can only send plants produced in 3 countries"
Flower Circus Talks with Merel van den Burg - Flowering Direct.
A really interesting story about what Flowering Direct does differently than most exporters, transparency, social media.
Of course as well how Brexit and Covid changed their business and their customer's business. Plants are still a challenge as it is only possible to sell plants that are grown in 3 countries.
This, and much more in this Flower Circus Talks
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Apr 23, 2021
FC Talks #82 Michael Perry - Mr Plantgeek
"People shouldn't be afraid working with plants, they should chill out and enjoy them"
In this Flower Circus Talks we have Michael Perry - Mr Plantgeek. The man responsible for making gardening and plants cool again!
Michael has an unique way of working and showing plants. It makes plants and gardening much more accessible for a big group of people.
We talk about how people shouldn't be afraid of plants, it should be fun.
How Michael is sharing his love for flowers and plants from a young age.
His own garding and much much more.
Michael is a uniquely skilled individual and is sharing his passion as @MrPlantGeek (Michael Perry). Currently, he’s embarking on a range of new projects including:
👉 Consultancy
👉 Brand Ambassador Work
👉 New Plants Development
👉 TV and Radio Presenting
👉 Social Media Advice
👉 Speaking and Workshops at a range of events
Watch more talks with top specialists from flower industry
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Apr 17, 2021
FC Talks #81 Peter Kuijt (Flowerstud)
In this Flower Circus Talks we have Peter Kuijt, a flower sales expert.
Peter works for the flower export company, Anton Spaargaren, and regularly visits lots of growers and auctions.
Peter shares the beauty from the greenhouses on his Instagram account, so check it out
👉🏻 https://bit.ly/3sp5tl6 Watch more talks with top specialists from flower industry
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Apr 9, 2021
FC Talks #80 Martine van Velden
"Designing bouquets for the mass market is much more than putting nice flowers together"
What was supposed to be a 3 month job in America, became a working there already there now for many years.
Martine is now designing for the mass market and tells about her job, what she likes about it.
Designing for mass markets requires more than making good looking bouquets. Because of the enormous amounts that are sold, it is about availability, logistics etc.
We also discuss how Covid changed her way of working, and how the pandemic influenced the way people experience flowers.
With the amount of flowers that are bought at the moment, not only for special occasions, but also as presents, thank you, and own use it is no wonder growers are getting sold out. The US wasn't a country which use to buy flowers for own use. With this changing the demand went up quickly.
This and much more in this great Flower Circus Talks
For more flower industry news and inspiration, check out our website:…
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Mar 27, 2021
FC Talks #79 Arie van den Berg - Berg Roses
"The higher prices are mostly demand driven, not because of supply"
In this Flower Circus Talks we have Arie van den Berg, owner of Berg Roses.
Berg Roses grows roses in Holland, Kenia and China, So if somebody knows about roses worldwide it is Arie.
In Holland they grow 12 different varieties, and Arie says it's topsport to grow Roses profitable in Holland with a cost price that is very high. This is why innovation is key in Holland to compete with the competition worldwide.
Arie also explains why every country has it's own varieties, and that choosing new varieties is not only about figures, in the end it is always if you fall in love with it or not.
Sustainability is already for a long time high on the agenda at Berg Roses. With retail asking for it already for many years, Berg Roses is fully certified, and always looking for more possibilities to be more sustainable.
Although shipping flowers is more expensive now by plane, Arie tells there is enough space to send all the flo…
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Mar 19, 2021
FC Talks #78 Dimitris Papadakis
Dimitris is a floral designer, and owner of Flowers Papadakis in Athens Greece. He is also the Vice President at Athens Florists Association Greece. With Dimitris talk about his business, and how it is affected by not only Covid, but also before that the economical crisis in Greece.
He will explain on which principles he has build his flower business which help him to continue to do business. He will also give many! tips and tricks how he increases sales. A must listen for all you florists out there!
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Mar 12, 2021
FC Talks #77 Danny van Uffelen Zentoo
In this episode we have Danny van Uffelen from Zentoo.
Zentoo is the biggest growers association in Chrysanthemums in Holland. Recently Zentoo increased it's growth ambition. Zentoo wants to achieve a market share of 35% in the spray chrysanthemum, disbudded chrysanthemum and santini segments.
With Danny we talk about their ambitions, the current market (8th of March and UK Mother's Day).
The varieties they have, which ones are coming up, and how they select these new varieties.
We also talk about sustainability. Not only in the greenhouse Zentoo has made big steps, also in terms of packaging.
This and much more in this Flower Circus Talks
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Feb 26, 2021
FC Talks #76 with Niek Oudendijk
In This episode we have an absolute icon in the Flower industry: Niek Oudendijk.
With Niek we talks about he ended up in the flowers, after a short career in fashion. He started to work for the company his father started, who started his business by selling flowers on his bicycle. The company quickly grew, and Niek was involved in the trade part of the business.
In 2020 Oudendijk existed 75 years, special for this occasion they made a book, what is more than worth it to read, you can download it here:
While travelling all over the world for the business Niek started up several farms with partners in different countries. That not all was a direct success he will tell as well, important is to learn from what didn't went well, adjust, and move forward.
This now results in farms which are still expanding with beautiful products, and reliable partners. This is why Niek sees the future will be bright, also with all the changes that are happening in the world and in the flower industry.…
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Feb 19, 2021
FC Talks #75 with Shabistan Khan
In this Flower Circus Talks we have Shabistan Khan as our guest.
Shabistan was during her study already attracted to flowers, spending half her money on buying flowers.
No wonder that this woman had to end up in the floral industry. After started her own flower shop, she worked for Soex Flora, and is now working for Black Tulip Group. Next to this she also writes her own blog (flowerandeverything.com) about her big passion flowers, and everything else that keeps her busy.
We of course discuss about how last Valentine's Day went, to quickly move to the subject of this Talks: Online Marketing. Shabistan have learned it all buy spending hours reading about the subject, and also by asking professionals in this area for help. Her tip: don't be afraid to ask, those people are most of the time more than happy to share their knowledge.
The magical word for social media seems to be targeting. Find your right audience, and start to communicate with them. It is better to start out with a smal…
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Feb 12, 2021
FC Talks #74 with Stefan van Vuuren - Porta Nova
Porta Nova is a rose nursery that specializes in cultivating top quality Red & White Naomi roses. In their modern and environmental friendly greenhouse in the Netherlands, they do everything in our power to assure our roses grow to perfection.
Stefan will tell us about how this Valentine's Day went for them, and how it was different then previous years. He will also explain that they not only aim to have constantly the best roses, but also take care of the environment. To achieve this they came up with some really inventive solutions.
for promoting their flowers they work a lot with top designers from all over the world. For them the best way to show not only the beauty of their roses, but also the endless possibilities what you can make with them.
This and much more in this Flower Circus Talks
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Jan 29, 2021
FC Talks #73 Brexit Special
We are 4 weeks in with the Brexit now. How did it influence the floral trade in the UK.
We talk about this with Caroline Marshal-Foster, Director of the Good Florist Guide and editor at the Florist Trade Magazine. John Davidson, the finance director at Tom Brown Wholesale Florist and Kosta Foufas from FMA Ltd.
After waiting and preparing for it for about 4,5 years the Brexit was a fact on the first of January 2021. Although of course some things changed, we see that Covid has a way bigger effect on the floral industry than that Brexit has so far.
Flowers are not a problem for now to get them into the UK from Europe, plants is a bit of a different story, but certainly not impossible. Most exporters/importers are shipping at least twice a week. Sundries are delayed because of a lack of containers on the right places. But also this is more a Covid issue than it has anything to do with Brexit
Sales for most companies has been good, and the expectations for Valentine's Day and Mother'…
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Jan 22, 2021
FC Talks #72 with Bill Schaffer
In this Flower Circus Talks we have the multiple award winning Bill Schaffer.
As a third generation florist, at young age Bill was sure he wouldn't end up as a florist, after sweeping the floor of the flower shop when he was young.
Now years later he is a renown floral designer, found his wife via his work, and now they run Schaffer Designs.
With Bill we talk about the special events and designs they did over the years.
Of course we will also talk about the Philadelphia Flower Show, were they already won so many awards.
It is about going all the way to make it look perfect. This not only requires a lot of skills, a great team.
It requires also a lot of knowledge about all the flowers.
This and much more in this episode of Flower Circus Talks
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Jan 15, 2021
FC Talks #71 with Juanita, Melisa and Diana - Jet Fresh Growers and Jet Fresh Global
In this Flower Circus Talks we get a boost of positive floral energy from Juanita, Melisa and Diana from Jet Fresh Growers, and Jet Fresh Global. They will tell about the company, and what it is that makes them stand out. And this is not only because of their Hippy Psychedelic Roses. It is much more than that. From the way they grow, to the way they pack. Helping the customer in every possible way, that is also why they started Jet Fresh Global. So customers can buy more than the roses from their farm. This, and much more in these Flower Circus Talks.
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Dec 18, 2020
Flower Circus Talks #70 with Arjan Smit - Tulip Promotion Netherlands
In this episode we have Arjan Smit, Tulip grower, and chairman of Tulip Promotion Netherlands as our guest.
You probably guessed it: it's all about tulips!
With Arjan we Talk about this symbol of Holland. About the interesting history of the Tulip (and how it repeated).
We also talk about how long the breeding process is (a whole generation!) and how Tulips are grown, outside for the bulbs, and in the greenhouse for the flowers.
What started as a crazy idea 10 years ago of making a Tulip mosaic on the Dam Square in Amsterdam, is now one of the events that TPN organizes. Tulip Days are now also organized in other countries, amongst other great initiatives to promote the Tulip.
This, and much more in this Flower Circus Talks
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Dec 11, 2020
Flower Circus Talks #69 with Craig Musson - Wafex
In this episode we have Craig Musson from Wafex as our guest.
Craig is telling about how he got into the flower business, and how it grew from a company run from his own house to a now a globally connected company with a client base across 26 countries and offices in Australia, the USA, Kenya and Ecuador.
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Nov 27, 2020
Flower Circus Talks #68 - Poland Special
In this Flower Circus Talks we have Carolien Spaans. The Agricultural counselor at embassy of the Netherlands in Poland, and Kevin van Vliet owner of va Vliet Prague. The embassy recently published a report about the effects of Covid-19 on the Polish flower growers.
Together with Carolien and Kevin we discuss the findings of the report. Although the period was tough the was a enormous willingness from both the growers as well as the traders to get out of this difficult period.
This was shown again when the markets closed just before the first of November as well, where the local government and even consumers supported all the local flower suppliers by buying their flowers and giving them away to other people.
The quality of the flowers produced in Poland is very good, and as Kevin says mostly sold as high quality flowers to boutiques. He also believes that the market has a lot of potential, although there are some things that still have to be improved. This and much mo…
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Nov 23, 2020
Flower Circus Talks #67: Morgan Douglas Nuth
In this Flower Circus Talks we had the award winning floral designer Morgan Douglas Nuth form the UK. With all his positive energy Morgan tells about how he ended up in the floral industry, and that it ook him traveling all over the world to realize this was the profession for him.
Now he is running 2 successful flowershops, one in Ascot and one in East London. In Morgans eyes there is no such thing as competition, you just have to find your place in the market. There is no use trying to copy supermarkets, or compete on price.
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