The Conference Room with Simon Lader
Simon Lader
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Master the strategies you need to develop a high performing business. Hear from the most successful business leaders in conversation with Simon Lader, Co-Founder of global Executive Search firm Salisi Human Capital, and online coaching firm Salisi Academy.
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4 days ago
Episode 69: The All Star Sales Leadership Episode, featuring the best of our Sales Leadership guests
In this week’s episode, we'll be going back and revisiting some of the best advice that our guests have given in the area of sales and sales leadership
BRIAN STONE
Full Podcast (episode 05):
https://open.spotify.com/episode/5qh2XalEKrI5ByKzC8pQY2?si=tYPkdAanQ-aqCN-godk1lQ
Brian Stone is a world-leading global head of sales. He has a track record of scaling Cybersecurity companies from $10 million to over $150 million, having led sales for companies including PhishMe (Cofense), Risklens, Cymulate and NetAbstraction. BOB KRUSE
Full Podcast (episode 53):
https://open.spotify.com/episode/7BK1GzuYk6GdifjrjnoloL?si=23n3vOpeRoegOnRyKwmG-g
Bob Kruse is the CEO and co-founder of seed-funded cybersecurity vendor Revelstoke. He has been a Go To Market leader in cyber security for 20 years. Highlights include playing a pivotal role in taking FireEye (FEYE) public and in the $560m acquisition of Demisto by Palo Alto Networks. GORDON LAWSON
Full Podcast (episode 51):
https://open.spotify.com/episode/5DwKR7Q5IJsYFGii4MDk6C?si=IL3nyiAjSIejLxLIn4y3Hg
Gordon Lawson built a successful sales and sales leadership career in the cybersecurity industry, with organizations such as Pictometry, PhishMe, ReversingLabs and RangeForce. He is currently CEO of a highly disruptive cybersecurity vendor NetAbstraction.
AARON ANSARI
Full Podcast (episode 65):
https://open.spotify.com/episode/4KuuVrHp5ptTuAXGBGDS7z?si=VeDJhiqFRAi37yA3Et_lKw
Aaron Ansari is the Chief Revenue Officer of RangeForce, a leading cybersecurity SaaS vendor. Before that he was VP Sales of Cloud Conformity until its acquisition in 2019 by Trend Micro, and Director of Sales for PhishMe where more than doubled its customer base. MARK STRUTNER
Full Podcast (episode 66):
https://open.spotify.com/episode/0tF0aeQMNQRFcjAswEWzsS?si=gT2j_YUwSUKfc0ZL6a6Quw
Mark Strutner is the VP Global Sales of Skyline ATS and formerly VP Worldwide Sales of Lastline, who are now part of VMWare and successfully led sales teams at early stage cyber security vendors.
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May 16, 2022
Episode 68 - How To Scale Your Startup When You're Not Allowed to Advertise! with Juliana Whitney
In this week’s episode, we welcome President at Cann Strategy & Co-Founder at Leafsheets.com, Juliana Whitney as she shares about overcoming challenges in running a business.
KEY TAKEAWAYS FROM THIS EPISODE:
* How Cannabis Industry does help organizations and individuals?
* The struggles in the Cannabis industry
* Best remedy to solve when facing problems in licensing
* How to advertise when social media shuts you down?
THIS WEEK'S GUEST
Juliana Whitney gained her MBA from UNLV and founded her first business, The J Whitney Group at the age of 26, and is the Founder of Cann Strategy business strategy firm focusing on the cannabis industry, and Co-Founder of leafsheets, a platform helping entrepreneurs with leaner budgets have access to products and information to get them started in the industry.
For more information, or to get in touch with Juliana, check out:
LinkedIn: https://www.linkedin.com/in/julianawhitney/
Website: https://cannstrategy.com/and https://www.leafsheets.com/
Email: high@leafsheets.com
A MESSAGE FROM SIMON
On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you.
Telegram Channel for real time information:
English: https://lnkd.in/dqY7X4Ue
Spanish: https://lnkd.in/dVCs7qNw
German: https://lnkd.in/dVgdD-aG
French: https://lnkd.in/dC_cedbc
Resources for reputable charities:
https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine
https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/
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May 9, 2022
Episode 67 - Payments Processing - How to avoid it crippling your business with Jamie Barlett
In this week’s episode, we welcome the President and CEO of Polypay, Jamie Barlett as she talks about important factors in keeping customers in a competitive world.
KEY TAKEAWAYS FROM THIS EPISODE:
* Starting a business by providing a solution
* Overcoming the phase of establishing one’s self as an entrepreneur
* The typical problems clients encounter
* Top three tips to build a successful business
THIS WEEK'S GUEST
Jamie Barlett is the Founder, President and CEO of Polypay, a leading payments processing provider. She is a graduate of Wellesley College with a degree in English and graduate of Pepperdine University with an Ethics Based MBA. As well as being a self-professed Anglophile, she and has over 15 years experience in HR, technology development, leadership development, consulting and financial services.
For more information, or to get in touch with Jamie, check out:
LinkedIn: https://www.linkedin.com/in/jamie-barlett-0b8a4116/
Website: https://polypay.com/referralprogram/
Facebook: https://www.facebook.com/PolyPay-100231978348449/
A MESSAGE FROM SIMON
On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you.
Telegram Channel for real time information:
English: https://lnkd.in/dqY7X4Ue
Spanish: https://lnkd.in/dVCs7qNw
German: https://lnkd.in/dVgdD-aG
French: https://lnkd.in/dC_cedbc
Resources for reputable charities:
https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine
https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/
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May 2, 2022
Episode 66 - How to Build a Sales Leadership Career with Mark Strutner
In this week’s episode, we welcome the VP Global Sales of Skyline ATS, Mark Strutner as he shares some insights about establishing a team.
KEY TAKEAWAYS FROM THIS EPISODE:
* The advantages of having work experience from both small and large companies
* Important factors to consider in creating a team
* The Key things to motivate and get the best of your team
* Top three tips to have a successful team and business
THIS WEEK'S GUEST
Mark Strutner is the VP Global Sales of Skyline ATS - the leading provider of advanced technology adoption, utilization and enablement solutions, and formerly VP Worldwide Sales of Lastline, who are now part of VMWare and successfully led sales teams at early stage cyber security vendors including Resolution 1, who were acquired by Fidelis, Veracode, who were acquired by CA, and ArcSight who were acquired by HP and are now part of MicroFocus. Before his time in sales leadership Mark had sales positions with Symantec, IBM and Oracle.
For more information, or to get in touch with Mark, check out:
LinkedIn: https://www.linkedin.com/in/markstrutner1
Website: https://www.skyline-ats.com/
A MESSAGE FROM SIMON
On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you.
Telegram Channel for real time information:
English: https://lnkd.in/dqY7X4Ue
Spanish: https://lnkd.in/dVCs7qNw
German: https://lnkd.in/dVgdD-aG
French: https://lnkd.in/dC_cedbc
Resources for reputable charities:
https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine
https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/
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Apr 25, 2022
Episode 65 - Everything You Wanted To Know About Sales But Were Too Afraid To Ask! with Aaron Ansari
In this week’s episode, we welcome the Chief Revenue Officer of RangeForce, Aaron Ansari as we discuss the core principles of sales.
KEY TAKEAWAYS FROM THIS EPISODE:
* The best approach for doubling your sales number
* Key things to look for in a sales team
* Tips to start a business
THIS WEEK'S GUEST
Aaron Ansari is the Chief Revenue Officer of RangeForce, a leading cybersecurity SaaS vendor. Before that he was VP Sales of Cloud Conformity until its acquisition in 2019 by Trend Micro, and Director of Sales for PhishMe where more than doubled its customer base. Before his career in sales, Aaron served as Chief Information Security Architect at BMW Financial Services, and held IT security and risk roles at JPMorgan Chase, Cardinal Health and Huntington Bank.
For more information, or to get in touch with Aaron, check out:
LinkedIn: https://www.linkedin.com/in/aaronansari/
RangeForce Community Edition: https://go.rangeforce.com/community-edition-registration
A MESSAGE FROM SIMON
On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you.
Telegram Channel for real time information:
English: https://lnkd.in/dqY7X4Ue
Spanish: https://lnkd.in/dVCs7qNw
German: https://lnkd.in/dVgdD-aG
French: https://lnkd.in/dC_cedbc
Resources for reputable charities:
https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine
https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/
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Apr 18, 2022
Episode 64 - How To X-Ray Your Business Using Analytics with Phil Hughes
In this week’s episode, we welcome the founder and CEO of PHH Digital, Phil Hughes as he talks about how analytics can help you scale their businesses.
KEY TAKEAWAYS FROM THIS EPISODE:
* Why should an organization need to keep track of its analytics?
* The key problems with the absence of tracking analytics
* Key things to set up analytics successfully
THIS WEEK'S GUEST
Phil Hughes is a Computer Sciences graduate of the University of Manchester the founder and CEO of PHH Digital, a powerhouse of digital applications. He's an entrepreneurial Software Developer and Guitar Playing Fisherman with over 14 years of software and IT experience. Having worked as the technical founder of a start-up, Phil was frustrated with how long it took to review digital marketing analytics. So instead of looking for a solution, he decided to see if he could solve the headache himself, and as a result, their flagship product Elementary Analytics was born.
For more information, or to get in touch with Phil, check out:
LinkedIn: https://www.linkedin.com/in/phil-tech/
Website: https://elementaryanalytics.com/
Blog: https://www.philliphughes.co.uk/
A MESSAGE FROM SIMON
On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you.
Telegram Channel for real time information:
English: https://lnkd.in/dqY7X4Ue
Spanish: https://lnkd.in/dVCs7qNw
German: https://lnkd.in/dVgdD-aG
French: https://lnkd.in/dC_cedbc
Resources for reputable charities:
https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine
https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/
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Apr 11, 2022
Episode 63 - How To Save Hours Every Week With Effective Email Management With Yaro Starak
In this week’s episode, we welcome the co-founder of InboxDone.com, Yaro Starak as he explains how you can save time and maximize your efficiency by managing your email inbox.
KEY TAKEAWAYS FROM THIS EPISODE:
* The key problems that an email management company deal with
* The key elements of successful email management
* Tips to be successful in email management
THIS WEEK'S GUEST
Yaro Starak is the co-founder of InboxDone.com an email management company. With a team of over 35 people serving a wide spectrum of clients, including restaurants, owners, venture, capitalists, medical professionals, lawyers, real estate agents, and online coaches. Back in 2007, Yaro sold his first company better edit.com, then built an online education company, blog mastermind.com, selling more than $2 million worth of his books and online courses. For more information, or to get in touch with Yaro, check out:
Website: https://inboxdone.com/ or https://yaro.blog/
FB: https://www.facebook.com/yarostarak/
A MESSAGE FROM SIMON
On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you.
Telegram Channel for real time information:
English: https://lnkd.in/dqY7X4Ue
Spanish: https://lnkd.in/dVCs7qNw
German: https://lnkd.in/dVgdD-aG
French: https://lnkd.in/dC_cedbc
Resources for reputable charities:
https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine
https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/
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Apr 4, 2022
Episode 62 - How To Use Automation To Scale Your Business with Jacqui Money
In this week’s episode, we welcome Automation Expert, Jacqui Money as she talks about things to consider when implementing automation in your business.
KEY TAKEAWAYS FROM THIS EPISODE:
* How to automate sales and marketing so it runs on autopilot?
* The primary mistakes people need to avoid before deploying automation.
* Top three tips to be successful when dealing with automation
THIS WEEK'S GUEST
Jacqui Money is a South African entrepreneur who specializes in helping solopreneurs, service providers, and coaches who are ready to scale their online business without hiring a huge team. She has a BA in Business Administration and a post-graduate honors degree in Psychology from the University of South Africa. She is a fourth generation diamond cutter and had a twenty year career in the diamond industry before making a shift and now specializes in helping her clients simplify, design and automate systems to save time, drive more sales and scale their profits.
For more information, or to get in touch with Jacqui, check out:
Website: www.virtualduo.co.za
Onboard Like A Pro Workshop: https://www.onboardlikeapro.com/
IG: https://www.instagram.com/virtual.duo/
FB: https://www.facebook.com/virtualduo
LI: https://www.linkedin.com/in/jacquirens/
A MESSAGE FROM SIMON
On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you.
Telegram Channel for real time information:
English: https://lnkd.in/dqY7X4Ue
Spanish: https://lnkd.in/dVCs7qNw
German: https://lnkd.in/dVgdD-aG
French: https://lnkd.in/dC_cedbc
Resources for reputable charities:
https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine
https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/
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Mar 28, 2022
Episode 61 - How to develop excellence in your team, and yourself with Jeff Zigman
The Conference Room welcomes CEO and creator of Skill Builder, Jeff Zigman as he shares some knowledge that incorporates the learning principles he gained from 20 years of martial arts into a remote learning system.
KEY TAKEAWAYS FROM THIS EPISODE:
* Does the environment has an impact on the way people learn
* Key things that identify an effective learning
* How different is learning a new skill being better than an existing one
THIS WEEK'S GUEST
Jeff Zigman has been a tech entrepreneur for 10 years, having been CTO/Director of Software development in numerous tech companies. He is the CEO and creator of Skill Builder - a revolutionary and highly scalable software platform that incorporates the principles he gained from 20 years of martial arts into a remote learning system that has higher absorption and better retention rate than conventional in-person learning.
For more information, or to get in touch with Jeff, check out:
LinkedIn: https://ca.linkedin.com/in/jeffzigman
Website: https://skillbuilder.academy/
A MESSAGE FROM SIMON
On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you.
Telegram Channel for real time information:
English: https://lnkd.in/dqY7X4Ue
Spanish: https://lnkd.in/dVCs7qNw
German: https://lnkd.in/dVgdD-aG
French: https://lnkd.in/dC_cedbc
Italian: https://lnkd.in/dPzxiSYH
Czech: https://lnkd.in/dYi9z386
Resources for reputable charities:
https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine
https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/
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Mar 21, 2022
Episode 60 - How to propel your productivity with accountability - even if you are your own boss! with Gordon Jenkins
International speaker, author, and performance coach Gordon Jenkins returned to The Conference Room to discuss techniques that even the most undisciplined or autonomous person can use to harness the power of accountability to propel their productivity and scale their business.
KEY TAKEAWAYS FROM THIS EPISODE:
* Why is accountability important?
* Why do people fail to continue their own ‘accountability’?
* Tips and techniques for people to be self-accountable
THIS WEEK'S GUEST
We welcome back friend of the podcast, Gordon Jenkins into the Conference Room. Gordon is an executive coach, speaker and international author, he helps entrepreneurs make a real impact and difference both in their professional and personal journeys. Gordon was named alongside Simon Sinek and Jessica Fearnely on the Global Powerlist 200 as one of the biggest voices in Leadership in 2020. In his previous appearance on Episode 31 of the podcast, we talked about how he lived a ‘Covid’ style life for over 17 years, how his book, ‘Network with Purpose’ has become the go-to guide for industry leaders and how he and his trusty sidekick, Banfi The Duck, celebrate the differences we can make to the world around us; but today he's come in to talk about accountability, responsibility and how they can accelerate your personal and business growth.
For more information, or to get in touch with Gordon, check out:
Website: www.iamgordonjenkins.com
Network with Purpose - Transform your skills in 4 simple steps
http://bit.ly/4stepnwp available in paperback or ebook
30 ways to make networking feel less like work - this is free
https://bit.ly/freenetworkbook
Digital version of Airport Eco-system - its my IP about how to build the network of the future, now so to get on the distribution list for this send an email to hello@iamgordonjenkins.com
A MESSAGE FROM SIMON
On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am writing this, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Putin ourselves, but let's all do something and not let evil triumph on our watch. Thank you.
Telegram Channel for real time information:
English: https://lnkd.in/dqY7X4Ue
Spanish: https://lnkd.in/dVCs7qNw
German: https://lnkd.in/dVgdD-aG
French: https://lnkd.in/dC_cedbc
Italian: https://lnkd.in/dPzxiSYH
Czech: https://lnkd.in/dYi9z386
Resources for reputable charities:
https://www.charitywatch.org/charity-donating-articles/top-rated-charities-providing-aid-in-ukraine
https://www.nbc15.com/2022/02/25/heres-how-donate-credibly-ukraine-relief-organizations/
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Mar 14, 2022
Episode 59 - How To Protect Your Business From People Copying Your Brand, Content and IP with Mariam Tsaturyan
Setting up your business without protecting your IP is like building a house on land you aren't sure you own. One day someone might take it all away from you. IP attorney Mariam Tsaturyan came into The Conference Room to explain what every business owner needs to do NOW to protect their business.
KEY TAKEAWAYS FROM THIS EPISODE:
* Primary things need to consider in copyrighting an intellectual property
* The advantages and disadvantages of being protected by a copyright
* The difference between a copyright and a trademark
* What would be a reasonable budget for somebody to register a trademark?
THIS WEEK'S GUEST
Mariam Tsaturyan is a Trademark, Copyright, and Contracts attorney and she works exclusively with entrepreneurs and creatives. Graduate of UCLA and South Western Law School, Mariam is passionate about helping entrepreneurs create and scale their businesses by making sure they are legally protected and compliant. Mariam has her own law firm Mariam At Law and her prac…
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Mar 8, 2022
Episode 58 - How to be an Awesome Podcast Guest with Reena Watts
Hi, Simon here with a quick message before this week's episode. On February 24, 2022 Russia invaded Ukraine, in an unprovoked and unjustified attack. At the time I am recording this message, I personally know people who, are trying to survive in bomb shelters in Kyiv, and others who have taken up arms to defend this country. Here at The Conference Room our thoughts and prayers are with our friends and colleagues and the whole of the Ukrainian people. But thoughts and prayers are not enough. As President Kennedy said in the name of Thomas Burke, all it takes for evil to succeed is for good men to do nothing. So, let's do something. In the shownotes for this episode, and for every episode while the people of Ukraine are fighting for their country, we'll post links of how you can help: reputable organizations you can donate to that will help the Ukrainian people and reliable sources of information about what's happening on the ground. As individuals, we may not be able to stand up to Pu…
playlist_add
Feb 28, 2022
Episode 57 - Scaling Sales Success without Using Aggressive Sales Tactics with Chandler Walker
In this week’s episode, we welcome the Chief Growth Officer of Taylor Green Media and co-founder of Stone Age Fuel, Chandler Walker as he redefines the landscape of sales, explaining his methodology of selling through compassion.
KEY TAKEAWAYS FROM THIS EPISODE:
* Primary differentiators between Chandler’s sales system and the hard-sale tectics of others
* The key problems that most salespeople encounter
* The changes that have been experienced by using the system
* Primary steps in dealing with sales through compassion conversations
THIS WEEK'S GUEST
Chandler Walker is the Chief Growth Officer of Taylor Green Media and co-founder of Stone Age Fuel. He graduated from the university of Nevada Reno with a degree in biochemistry and molecular biology and then established a brick and mortar wellness facility, which he pivoted to an online health practice a year before the COVID lockdowns. Now, after scaling both businesses to seven figures and doing over 3000.…
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Feb 21, 2022
Episode 56 – Are You Working For A Narcissist? with Lynn Catalano
In this week’s episode, we welcome toxic workplace expert, Lynn Catalano, as she discusses workplace toxicity, narcissistic bosses, and what you can do as a leader to identify and correct a toxic environment.
KEY TAKEAWAYS FROM THIS EPISODE:
* How to identify a narcissist
* Does working with a narcissist automatically established a toxic environment
* What are the hallmarks of a toxic culture
* Tips to deal with working with a narcissist
THIS WEEK'S GUEST
Lynn Catalano is a licensed attorney in New York State and has a twenty-year executive career in the non-profit sector. She has a Bachelor of Arts in Psychology from Boston University and continued her education at the University of Buffalo Law School. After a successful career in the non-profit sector, she pivoted into helping people identify the toxicity that’s standing between them and success and develop a plan to thrive. Lynn is the author of the book “Wrecking Ball Relationships: How to Identify,…
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Feb 14, 2022
Episode 55 – How to achieve the ultimate success? with Terri Ann Richards
In this week’s episode, we welcome serial entrepreneur turned business coach, Terri Ann Richards, as she shares what it takes to achieve ultimate success.
KEY TAKEAWAYS FROM THIS EPISODE:
* Terri’s journey from being unemployable to owning more eight successful companies
* The common denominators that define success
* The typical problems every business owner faces
* What is the balance myth?
* Top three tips to achieve success
*
THIS WEEK'S GUEST
Terri Ann Richards is a 16-year serial entrepreneur turned business coach she's owned, started, and sold more than eight companies. She's both succeeded, wildly and failed miserably – both in business and in life. She’s the best-selling author and business mentor and works with leaders, professionals, and entrepreneurs in developing the person behind the job title.
For more information, or to get in touch with Terri, check out:
Website: https://terriannrichards.com/
LinkedIn: https://www.linkedin.c…
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Feb 7, 2022
Episode 54 – How to Scale your Business through Franchising with Nicolene Elhadad
In this week’s episode, franchise queen, Nicolene Elhadad shares her journey as to how she scaled her coffee shop business from one store to over 30 cafes across South Africa, all through a franchise model.
KEY TAKEAWAYS FROM THIS EPISODE:
* The advantages of starting a franchise business
* How any business can scale using franchising
* Who has more control over handling the business – the franchisor or the franchisee?
* The risks of opening a franchise business
* The hallmarks of a good franchisor
* The liabilities between the franchisor and franchisee
THIS WEEK'S GUEST
Nicolene Elhadad started espresso cafe when she opened the first store in October 2016 and close to the first million. Within six months and now she has over 30 cafes across Africa, all through a franchise model. In addition, she's the proud owner of several six and seven-figure businesses in various different sectors.
For more information, or to get in touch with Nicolene, check ou…
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Jan 31, 2022
Episode 53 – How to Successfully Launch a Security Software Company from Just an Idea with Bob Kruse
In this week’s episode, we welcome Bob Kruse, CEO of security automation startup RevelStoke into The Conference Room to discuss how he launched the company from scratch.
KEY TAKEAWAYS FROM THIS EPISODE:
* The key characteristics of successful business owners
* The primary areas any would-be startup CRO needs to know before starting a business
* Figuring out how to do to build a team of both sales and non-salespeople
* The importance of picking the right investors
THIS WEEK'S GUEST
Bob Kruse is the CEO and co-founder of seed-funded cybersecurity vendor Revelstoke. He was educated at Gonzaga University in Florance, Italy, and the University of Southern California. He has been a Go To Market leader in cyber security for 20 years. Highlights include playing a pivotal role in taking FireEye (FEYE) public and in the $560m acquisition of Demisto by Palo Alto Networks. Now, as co-founder and CEO of Revelstoke Security, Bob is laser-focused on solving a fundamental pro…
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Jan 24, 2022
Episode 52 – Eliminate Mistakes and Prioritize Your Way To Success with Tammy Johnston
In this week’s episode, CEO and Business Startup expert Tammy Johnston came into The Conference Room and gave a masterclass on how to spot and eliminate the avoidable mistakes most businesses make and where to prioritize your efforts to ensure your business is successful.
KEY TAKEAWAYS FROM THIS EPISODE:
* Typical problems that make business owners fail
* Systems that can be implemented in every business to ensure success
* The difference between cash flow and profit
* Seven things any business should do to be successful
THIS WEEK'S GUEST
Tammy Johnston is the Hold Your Hand and Kick Your Ass Business Coach. She has been working with Solopreneurs, Entrepreneurs, and Small Business Owners for over 20 years to help them build sustainable and successful businesses. She doesn’t promise a magic bullet (because there is no such thing), but she does teach all the basic, foundational skills you need for your business to survive and then thrive.
For more informa…
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Jan 17, 2022
Episode 51 – From Start Up to Seed Funding to Series A and Beyond with Gordon Lawson
In this week’s episode, we welcome the Chief Executive Officer of NetAbstraction, Inc., Gordon Lawson to discuss his approach to business growth, sales leadership, hiring, and managing people both within and outside a sales structure.
KEY TAKEAWAYS FROM THIS EPISODE:
Key things to look for when hiring a sales team,
How being a leader in the military can prepare you for leadership in the private sector
Determining whether people are good or not for your team
Advice on stepping into a leadership role for the first time
Three key tips for successfully managing a business
THIS WEEK'S GUEST
Gordon Lawson has nearly two decades of experience in the cyber security sector, focusing on global enterprise business development. He is a graduate of the United States Naval Academy and a veteran of the US Navy. After leaving the military he built a successful sales and sales leadership career in the cybersecurity industry, with organisations such as Pictometry, PhishMe, ReversingLabs and Ra…
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Jan 10, 2022
Episode 50 – Building a Brand from Bootstrap with Hannah Pobar
In this week’s episode, 29-year-old founder and CEO of Home Studio List, Hannah Pobar talks about how she bootstrapped her multimillion-dollar business from scratch, spending ZERO DOLLARS on advertising!
KEY TAKEAWAYS FROM THIS EPISODE:
* Growing a seven-figure business without spending money on ads
* The key lessons from bootstrapping a business
* The key initiatives in marketing and sales that stimulates business growth
* The process of building a brand and a community
THIS WEEK'S GUEST
Hannah Pobar is the 29-year-old founder & CEO of Home Studio List, a platform of styled homes available to rent by the hour for photo shoots and film productions, in cities all across the US. With a background in startups, she has built a cult creative brand platform generating over $4,000,000+ in reservation requests organically, without ads or paid marketing. Hannah has been featured in: Forbes, Business Insider, Dwell Magazine and more
For more information, or to get…
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Jan 3, 2022
SPECIAL EPISODE – THE BEST OF “THE CONFERENCE ROOM” 2021 PART TWO
In this week’s episode, if your business attracts new clients through marketing, over the last 12 months, we've had some of the most incredible experts from all facets of online and offline marketing come into the conference room and this best off is the marketing special.
For more information or to get in touch with the guests, and to listen for the full episodes, check out:
Bari Mitzmann
Full Podcast (episode 25):
https://open.spotify.com/episode/7FLRtu3IEx8sOtnxAlGL73?si=Jpw3URr0TLOiN22u8bYCuw
Bill McCormick
Full Podcast (episode 27):
https://open.spotify.com/episode/6lGnVQLhW8MPN7SsrjWPrp?si=KyUXLHfnTTmgQeGsBXu0-g
Gordon Jenkins
Full Podcast (episode 31):
https://open.spotify.com/episode/5N4ZSIKCPG8KzjXp33OUKz?si=uZmJ22mYQXOgTLQSqNfwBQ
Justin Nassiri
Full Podcast (episode 45):
https://open.spotify.com/episode/4S8njicbfgxd5NiB5FiL36?si=Rbvla7x_TVK2-hLlIcwHdw
Melanie Wood
Full Podcast (episode 40):
https://open.spotify.com/episode/4lmtgCvHdHmuqLvm3c5UPB?si=NDZ2OeAIT…
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Dec 27, 2021
SPECIAL EPISODE – THE BEST OF “THE CONFERENCE ROOM” 2021 PART ONE
In this week’s episode, we have a very special episode where we'll be looking back at the very best of 2021. We've had an unbelievable first year of the podcast and welcome some extraordinary guests. All of them have given us the most amazing value, actionable tips, and guidance based on the lessons they've learned throughout their career.
To listen for the full episodes and for more information of the guest, check out:
_JONATHAN BAKTARI_
Full Podcast (episode 01):
https://open.spotify.com/episode/5z0wT8K77zEiFYqLCdS7r9?si=W7ffldLcSeKIWZEF1g7HXQ
_GEORGE MULDOON_
Full Podcast (episode 02):
https://open.spotify.com/episode/0TTZHSo5S858Vo4cULWTf8?si=sgja3lpCRNSL2ZYwziYElg
_DAVID LEVINE_
Full Podcast (episode 26):
https://open.spotify.com/episode/1OxeHSBeZT7t5GtPwoFHJy?si=p3_e8pfIRIG0HVm-IaCrDQ
_TIFFANY TAYLOR_
Full Podcast (episode 07):
https://open.spotify.com/episode/2qI1ZzDp84SRXhmUNr1znJ?si=xMgp_llRQPSrB8qR8M7TkA
_AMBER DANCY_
Full Podcast (episode 24):
https://ope…
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Dec 20, 2021
Episode 49 – The Importance of Systematization of Business Finances with Rocky Lalvani
In this week’s episode, we welcome Chief Profitability Officer, Rocky Lalvani as he shares some key strategies to optimizing your business finances.
KEY TAKEAWAYS FROM THIS EPISODE:
* How to design a profitable business
* Dealing with unpredictability in how we plan our business
* The most common problem every business owners experience.
* What the role of a CPA should - and shouldn't - be in your business
THIS WEEK'S GUEST
Rocky Lalvani serves as a Chief Profitability Officer for small business owners on a fractional basis. He is a Certified Profit First Professional and helps business owners implement the system to ensure maximum profitability and maximum cash flow. Rocky helps business owners transform their business from a cash-eating monster into a money-making machine. He ensures your business is always profitable and you - the owner - gets paid.
For more information, or to get in touch with Rocky, check out:
Website: https://profitcomesfirst.com…
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Dec 13, 2021
Episode 48 – Making Sales on Facebook Groups with Deasha Waddup
In this week’s episode, we welcome the CEO of Social Treats, Deasha Waddup as she talks about growing your business using Facebook groups.
KEY TAKEAWAYS FROM THIS EPISODE:
* Generating clients through Facebook groups
* The benefits of having a Facebook group
* How to engage people in other groups without crossing the line or breaking the rules
* Determining the right groups you should belong to
* The primary barriers to monetization in your group
THIS WEEK'S GUEST
Deasha Waddup is the CEO of Social Treats, a social media management agency she launched in 2016. Deasha is accredited by Facebook as a Lead Trainer and Associate. Deasha is an approved ManyChat Agency Partner; in 2019 she was shortlisted by Digital Women as the Freelance Social media Manager of the year and in 2020 became an international best-selling author when she launched her business and marketing books 'Permission' and 'She Did It”. Deasha has helped businesses scale to multiple 6 and 7…
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Dec 6, 2021
Episode 47 - How To Build Credit for your Company with Jason Oswald
In this week’s episode, we welcome a serial entrepreneur, Jason Oswald as he discusses business credit and how it can be improved.
KEY TAKEAWAYS FROM THIS EPISODE:
* The four C’s that every business owner needs
* How to achieve financial freedom
* Building up a strong business
* How to start building credit
* Three tips to successfully build business credit
THIS WEEK'S GUEST
Jason Oswald is a Serial Entrepreneur who has dedicated his life to helping people break free from debt and credit chains. Over the past 20 years, he has helped thousands of people transform their financial and personal lives and has helped countless individuals start and scale businesses of their own. His belief is that business owners need 4 C's to be Successful and recently co-created the 2X Credit System, the Ultimate Source for Business Credit, Cash Funding & Coaching to help businesses greatly improve their chances of success.
For more information, or to get in touch with…
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Nov 29, 2021
Episode 46 - Busting The Myths of Passive Income with Destini Copp
In this week’s episode, we welcome a marketing professor turned online entrepreneur, Dr. Destini Copp, as she discusses the keys to successfully launching your online business, the pitfalls, and the possibilities.
KEY TAKEAWAYS FROM THIS EPISODE:
* How to launch an online business?
* The key mistakes when starting a business and how to avoid them
* How much time and resources should you be ready to invest?
* Top three tips for someone to be successful
THIS WEEK'S GUEST
Dr. Destini Copp is a college marketing professor turned online entrepreneur. She has a doctorate in Business Administration and Marketing from Argosy University and has worked in both the corporate world including BellSouth (now AT&T) and the startup world. In 2018 she founded DestiniCorp, to help business owners scale their digital product revenue with automated sales funnels and reduce their reliance on services or freelance work. She is the host of The Course Creator’s MBA Podcast and th…
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Nov 22, 2021
Episode 45 - Consistency Hacks to become 'Ever Present' on Social Media with Justin Nassiri
In this week’s episode, we welcome CEO of Captivate.ai and serial entrepreneur, Justin Nassiri as he shares some awesome content hacks.
KEY TAKEAWAYS FROM THIS EPISODE:
* Primary way curating a content
* To stay top of mind with your audience
* How easy can somebody produce meaningful content on a consistent basis
* Three actionable tips to have a successful engagement on your social media
THIS WEEK'S GUEST
Justin Nassiri is a serial entrepreneur, funded by Google's Chairman Eric Schmidt, whose products have been used by over 40 Fortune 500 companies and over 50M users. Justin is a marketing technology expert and founder of Captivate.ai, which turns a podcast episode into 3-months of social media content. Justin earned an MBA from Stanford and is a U.S. Navy Veteran with five years of experience onboard nuclear submarines. He has 20 years of business and leadership experience in the tech sector. Justin has been a presenter at South by South West, and at Stan…
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Nov 15, 2021
Episode 44 - The Devil's In the Data with Kristi Mitchell
In this week’s episode, we welcome Marketing Strategist, Kristi Mitchell to talk about how data can inform your marketing activity.
KEY TAKEAWAYS FROM THIS EPISODE:
* Why marketing is overwhelming
* Navigating through the difficulties that comes with marketing
* The role of data and analytics in marketing
* Primary points to look for when connecting marketing to sales
THIS WEEK'S GUEST
Kristi Mitchell is a Marketing Strategist with an MBA from the Rochester Institute of Technology, over ten years of corporate marketing experience, working in the education and financial services industry. She has a drive for continual learning in her field. She guides her customers to a better way to succeed and prevents the overwhelming of data, analytics, and technology. Kristi offers a Marketing Success Roadmap, Implementation Support, and Ongoing Accountability Sessions to assist entrepreneurs with digital marketing with the aim to scaling their businesses and attracting…
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Nov 8, 2021
Episode 43 - "Did You Order the Code Red?": A Few Good Marketing Tips! with Vince Warnock
In this week’s episode, we welcome Business and Marketing Strategist, Vince Warnock as he shares some valuable insights into marketing for scaling businesses.
KEY TAKEAWAYS FROM THIS EPISODE:
* What is Code Red?
* How the brain works when it comes to decision-making.
* Three tips when starting a marketing campaign.
* The right approach to marketing is to build up a personal connection with your audience.
THIS WEEK'S GUEST
Vince Warnock is an award-winning Business and Marketing Strategist, coach, author and host of the Chasing the Insights podcast. An ex-radio announcer with over 20 years in marketing and the former CMO of Cigna - one of the world's largest insurers - Vince has founded multiple companies including the Chasing the Insights Academy where he empowers entrepreneurs and business owners to make sense of marketing and grow the business they have always dreamed of. Vince has been recognized by his peers with numerous awards, and Adobe named him a Fe…
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Nov 1, 2021
Episode 42 - How to Finance Your Business When the Bank Says No with Michael Yasny
In this week’s episode, we welcome an alternative finance expert, Michael Yasny as he explains the available options to utilize when growing or starting a business.
KEY TAKEAWAYS FROM THIS EPISODE:
* What is alternative financing?
* The difference between financing and money
* The challenges before and after considering the alternative methods of financing
* Tips when starting your business
THIS WEEK'S GUEST
Michael Yasny has specialized in alternative financing since 1990. He founded an alternative financing advisory business in 2012, focusing on small business financial solutions and business plan advisory – targeting new venture growth and financially distressed companies. Michael’s experiences with alternative financing for small and medium-sized businesses have been even more valuable now, during Covid-19. His expertise and negotiating skills, has helped a number of businesses deal with their landlord, lenders, and suppliers.
For more information, or…
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Oct 25, 2021
Episode 41 - How to use Lead Magnets to Skyrocket your Sales Funnels! with Kylie Lang
In this week’s episode, we welcome Sales Funnel Strategist and pioneer of the 'Fab Factor', Kylie Lang as she talks about building a sustainable online business that generates income.
KEY TAKEAWAYS FROM THIS EPISODE:
* How Kylie became a sales funnel expert
* The ways to network without relying on social media
* Defining what a sales funnel really is How to make a killer lead magnet
THIS WEEK'S GUEST
Kylie Lang is a Sales Funnel Strategist and pioneer of the 'Fab Factor'. She works with creative and coaches to grow their email list, get more leads and build a sustainable business that generates consistent income using the power of automated sales funnels. She ran her digital course company for nearly 14 years, fast forward to 2021 and she's had multiple 6 figure launches and seen her email list increase by over 700% by creating highly converting sales funnels. She attributes much of her success to her framework called the 'Fab Factor' that builds an emotional connec…
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Oct 18, 2021
Episode 40 - Public Speaking: How to Wow Your Audience Live (or on Facebook Live!) with Melanie Wood
In this week’s episode, we welcome an international communication and leadership speaker, Melanie Woods as she shares about dealing with the challenges of public speaking.
KEY TAKEAWAYS FROM THIS EPISODE:
* The primary communication challenges mostly new business owners come up
* Overcoming impostor syndrome
* Dealing the feedbacks on social media content
THIS WEEK'S GUEST
Melanie Wood is an International Communication and Leadership Speaker, Best-selling Author and Founder/Owner of Speaking Styles, an organisation that works with Business Owners, Entrepreneurs, Managers and Leaders to step up, step out and lead with speaking and communication. Melanie is passionate about helping people have a voice that will make an impact and have a ripple effect, transforming hundreds of people’s lives to step into their own power and be seen and heard with confidence. Melanie has been featured on FOX, NBC, CBS, The Boston Herald, and NY Headline.
For more information, or to get in to…
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Oct 11, 2021
Episode 39 - Sales Automation - How Not To Leave Money On The Table! with Ely Delaney
In this week’s episode, we welcome co-founder of purple Knight marketing, Ely Delaney as he talks about discovering the tools, technology, and systems to automate their sales and to go from surviving to thriving in their industry.
KEY TAKEAWAYS FROM THIS EPISODE:
* Working out from passion and networking to building up a company
* What are the hallmarks that clients desperately need?
* Primary steps that somebody would need before starting sales automation
* Email marketing is playing a big part in sales automation
THIS WEEK'S GUEST
Ely Delaney is the co-founder of Purple Knight Marketing who helps entrepreneurs discover the tools, technology, and systems to automate their sales, and to go from surviving to thriving in their industry.
He has taught thousands of students all over the world as a speaker and trainer, he's the Co-author and Amazon Best Seller of “Marketing Tidbits: 50 Quick & Easy Ways To Grow Your Business”, author of “Networking Tidbits: 25 Ways To C…
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Oct 4, 2021
Episode 38 – A Time to Automate, A Time To Delegate with Patty Rogers
In this week’s episode, we welcome the founder and CEO of B2B digital assistance, Patty Rogers as she shares more about automation, delegation, and how to scale the business.
KEY TAKEAWAYS FROM THIS EPISODE:
* The importance of a CRM to store all your prospect’s data
* Primary problems and advice when dealing with customers
* Steps to take when determining whether what or not to automate in your business
* The preferred method of communication for clients
THIS WEEK'S GUEST
Patty Rogers is the founder and CEO of B2B Digital Assistance. in 2009 she ditched the monotony of corporate America to create her definition of personal freedom. Her goal is to help small business owners, create more effective and consistent sales through marketing and automation.
For more information, or to get in touch with Patty, check out:
LinkedIn: linkedin.com/in/pattymrogers
Company Website: B2BDigitalAssistance.com
Facebook: facebook.com/B2BDigitalAssistance
YOUR HOST
Simon Lader is t…
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Sep 27, 2021
Episode 37 – How to Launch Your Own Award-Winning Podcast with Paige Killian
In this week’s episode, we welcome a professional organizer, speaker, and podcaster Paige Killian as she shares her journey on starting a podcast.
KEY TAKEAWAYS FROM THIS EPISODE:
* Was having a teaching experience helpful in starting a podcast – does creating a podcast content the same as formulating a lesson plan
* The steps to launching a podcast – from being a newbie to having a fantastic number of downloads
* Choosing a topic that connects you with the audience
THIS WEEK'S GUEST
Paige Killian is a wife, mom of two, and the founder and CEO of Everything With Style, her professional organization company. Her passion is helping people organize and style their lives and businesses in 3 simple steps, using her 3 E's Philosophy. She is a former elementary school teacher of 13+ years, motivational speaker, author, and podcaster of The Mom’s Organization Motivation Podcast, which is currently ranked in the top 1.5% of podcasts globally.
For more information, or to get i…
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Sep 20, 2021
Episode 36 – How an Engaged Workforce Can Scale Your Business with Heather Polivka
In this week’s episode, we welcome the founder and CEO of HeatherP Solutions, Heather Polivka as she shares some ideas on how to make your business a more productive and more engaging place to work.
KEY TAKEAWAYS FROM THIS EPISODE:
* Employee engagement - it's a key component of a productive business
* How to make employees feel more engaged with the business
* The primary indications of an organization that doesn't have good employee engagement
* The difference between employee engagement and employee satisfaction
* What does success really look like?
THIS WEEK'S GUEST
Heather Polivka is the founder and CEO of HeatherP Solutions, an Employee Engagement consultancy. Heather works with progressive leaders of small and mid-sized businesses to create work environments where people thrive, by addressing workplace culture, breaking down silos, optimizing ways of working, empowering front-line managers, and improving employee engagement.
For more information, or to get in…
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Sep 13, 2021
Episode 35 – Get Organized! Chaos Costs Money! with Paige Killian
In this week’s episode, we welcome a professional organizer, speaker, and podcaster Paige Killian as she talks about understanding the three philosophies and how they can be applied both to the personal and the professional.
KEY TAKEAWAYS FROM THIS EPISODE:
* Accomplishing things in the simplest way possible would be much easier no matter how busy we are
* The “Three E’s Philosophy” – Essential, Enhancement, Extras
* The three E's philosophy helps you stay focused and accomplish the goals without stress
* Wherever you are, decide what’s the most important thing that's going to help you move forward
THIS WEEK'S GUEST
Paige Killian is a wife, mom of two, and the founder and CEO of Everything With Style, her professional organization company. Her passion is helping people organize and style their lives and businesses in 3 simple steps, using her 3 E's Philosophy. She is a former elementary school teacher of 13+ years, motivational speaker, author, and podcaster of…
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Sep 6, 2021
Episode 34 – Get Your Book Published! with Joanne Grant
In this week’s episode, we welcome editorial coach Joanne Grant as she brings inspiration and motivates writers to achieve their goals.
KEY TAKEAWAYS FROM THIS EPISODE:
Getting someone like a gatekeeper can help your book to be published
Finding the opportunity to develop your skill and doing what you love to do
Making the easiest first manageable step towards the stage you want to take: if you've got that idea, take that first actionable step
THIS WEEK'S GUEST
Joanne Grant is an Editorial Coach, working with authors to reach their writing goals through powerful, motivating coaching. Joanne has over 18 years of editorial experience honed first at the global best-selling publisher Harlequin best known for their iconic 'Mills and Boon' romance novels, a shock redundancy, the age of 40 may Joanne re-evaluate life from work, which is how she came to set up her own business.
For more information, or to get in touch with Joanne, check out:
Website: https://www.joannemgrant.com/
Faceb…
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Aug 30, 2021
Episode 33 – The Tool You Need To Live Your Passion with Dianne Caldwell
In this week’s episode, we welcome a passionate entrepreneur Dianne Caldwell as she shares that living your passion can have the satisfaction of living with reason and making every single day count.
KEY TAKEAWAYS FROM THIS EPISODE:
* Each individual has a natural talent
* The key to being able to then channel where you want to work and what you want to do
* The flow profile test works for traditional businesses as well as entrepreneurs
THIS WEEK'S GUEST
Dianne Caldwell is a passionate entrepreneur from Australia & is a certified 'Talent Dynamics Flow Consultant' Dianne is married with two adult children & her mission is to help people to live their passion so they can do what they love so it never feels like hard work. Dianne is a 20yr network marketing veteran & reached the top level of 'Diamond' to earn her the nickname 'Diamond Di'. Dianne believes strongly that we should 'LIVE BY CHOICE NOT BY CHANCE' & has a mission to help people do just that.
For more information, o…
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Aug 23, 2021
Episode 32 – Career Burnout - The Warning Signs and How to Deal With It with Paige Mitchell
In this week’s episode, we welcome a career transformation and mindset coach Paige Mitchell to discuss profession satisfaction methodologies that are intended to assist with getting clarity in your ideal job.
KEY TAKEAWAYS FROM THIS EPISODE:
* The top five signs that you are burnout
* Coaching has a completely different approach
* Every business owner has their own story and process
* In what context positivity can be toxic
THIS WEEK'S GUEST
Paige Mitchell is a former behavioral health counsellor turned Career Fulfillment Coach, motivational speaker, and mental health advocate. She helps people in their 20's and 30's overcome burnout and overwhelm in the workplace - by guiding them to start living their lives according to their values.
Paige earned her Master’s in Counselling and is a Board Certified Life Coach. Her strong background in clinical psychology over the years has helped her make the switch from therapist to a career coach as she implements strategies that h…
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Aug 16, 2021
Episode 31 – Network with Purpose with Gordon Jenkins
In this week’s episode, we welcome executive coach Gordon Jenkins as he talks about making a real impact and difference both in their professional and personal journeys.
KEY TAKEAWAYS FROM THIS EPISODE:
* Simply be your best.
* Considering development is unique - we construct the organization of things to come now.
* People are fascinated about what you do
* It's on their network and their people that tells me what they're like straight away
THIS WEEK'S GUEST
Gordon Jenkins is an executive coach, speaker, and international author, he helps entrepreneurs make a real impact and difference both in their professional and personal journeys. Gordon has lived a ‘Covid’ style life for over 17 years, leading him to network, grow and perform away from the traditional way of thinking. Today his book, ‘Network with Purpose’ has become the go-to guide for industry leaders who want to distinguish themselves from competitors by networking and growing in a way that suits them. Wi…
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Aug 9, 2021
Episode 30 – How to Use Motivation and NLP to Propel Your Performance with Jay Williams
In this week’s episode, we welcome a coaching entrepreneur Jay Williams as he shares how to boost one’s motivation and be unstoppable in pursuit of the life & business you want.
KEY TAKEAWAYS FROM THIS EPISODE:
* Realizing business is not that easy but using my grit, my determination, and try to make it work
* Discussing motivational maps – what it really is?
* NLP is the study of success in which people model others' behavior and speak their language
* The need to evaluate what's important to you before building a business
THIS WEEK'S GUEST
Jay Williams is a Speaker/Podcast Owner/ and Mindset and Performance Coach who helps Entrepreneurs & Business owners To Break Free Of Mental Blocks So They Can Create More Freedom, Income & Impact. He spent nine years with the Royal Air Force, where he attained the rank of Corporal. Over the last 3 years, he’s worked with hundreds of clients through his training, 1-2-1, and Group Coaching. Jay is one of the very few people in th…
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Aug 2, 2021
Episode 29 – Business, Family, Community - How To Achieve Everything You Want In the Limited Time You Have with Christina Flach
In this week’s episode, we welcome a Celebrity Makeup Artist, Entrepreneur, CEO, Writer, Blogger, and Mother, Christina Flach as she shares her accounts of accomplishment and gives motivation to other people.
KEY TAKEAWAYS FROM THIS EPISODE:
* Getting a decent strategy - pay attention to individuals that have been in the business
* Using the available tools that can help your company
* Balancing life to survive a day doing what is needed and wanting to do
THIS WEEK'S GUEST
Christina Flach is a Celebrity Makeup Artist, Entrepreneur, CEO, Writer, Blogger, and Mother. She brings more than 20 years of experience to the fashion industry having worked in commercial print, advertising, fashion, beauty, TV, and film. She uses her knowledge of beauty and fashion to create and perfect new lip, eye, and face products. In addition, Christina contributes beauty tips to magazines, podcasts, and blogs, she is a Sepsis awareness advocate, grief expert as well as running her own blog, Love,…
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Jul 26, 2021
Episode 28 – What Is Strategic Branding, And Why Does Your Business Need It? with Amanda Guerassio
In this week’s episode, we welcome a leading design studio and brand strategy consultant Amanda Guerassio as she talks about the importance of strategic branding on one’s business.
KEY TAKEAWAYS FROM THIS EPISODE:
* Brand Strategy – what and how does it communicate to your business?
* Developing the design to make sure you’re in line with your core idea
* The connection between your target audience and your business
THIS WEEK'S GUEST
Amanda Guerassio is the founder and CEO of Studio Guerassio, a leading design studio and brand strategy consultancy based out of Austin, TX. She has been an independent designer for 15 years and received my BFA in Graphic Design in 2006. She believes that pretty design and strategic design aren’t mutually exclusive. Well-thought-out branding can start your business off on the right foot, or give it new life.
For more information, or to get in touch with Amanda, check out:
LinkedIn: https://www.linkedin.com/in/amandaguerassio
Website:…
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Jul 19, 2021
Episode 27 – How to Use LinkedIn to Build Your Business with Bill McCormick
In this week’s episode, we welcome LinkedIn and Social Selling expert Bill McCormick into The Conference Room to discuss the good, the bad, and the downright ineffective of selling on LinkedIn. In one of our most value-filled episodes, Bill walks us through an effective strategy for building relationships on LinkedIn, and what peach ice cream can tell you about your social selling strategy!
KEY TAKEAWAYS FROM THIS EPISODE:
Building and providing real value is what social sales all about
The do’s and don’ts when using the platform
Finding the right context to connect with someone on LinkedIn
Exploring different things leads you to discover what really works on your network
THIS WEEK'S GUEST
Bill McCormick discovered the power of LinkedIn and social selling when he and his wife started their advertising specialty company in 2016. With only a handful of clients, he quickly became a student of social selling, discovering how to find leads and generate sales.
Now, Bill’s pass…
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Jul 12, 2021
Episode 26 – From Problem to Startup to Exit with David Levine
In this episode, we welcome David Levine, the founder and former CEO of Digital Bridge, an award-winning computer vision and machine learning company who shares his journey from how a conversation with his wife led to him starting up a technology business, scaling it, and ultimately achieving a successful exit.
KEY TAKEAWAYS FROM THIS EPISODE:
* How to turn a problem - and the drive to solve it - into a viable business.
* When you are running a business, there are no excuses. You can - and must - do anything!
* The role of a CEO is four full-time jobs!
* Have belief and confidence in yourself. No matter what problems will come your way, figure out how to solve them.
* Focus on the next step; don't worry about what is going to happen in three moves time.
THIS WEEK'S GUEST
David Levine is the founder and former CEO of Digital Bridge, an award-winning computer vision and machine learning company. He graduated from Manchester University and has worked for companies such a…
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Jul 5, 2021
Episode 25 – How To Use Influencer Marketing To Accelerate Your Business Growth with Bari Mitzmann
In this episode, we welcome social media consultant, podcast host and Influencer Bari Mitzmann to one of our most value-packed episodes. Bari shares her passion for creating compelling stories and authentic content to help businesses scale their brands and their revenue.
KEY TAKEAWAYS FROM THIS EPISODE:
Authenticity is all-important! Living your life on social media can build up a following, but be authentic.
Always prioritize your real-life over your virtual life. Know where to draw boundaries and keep to them.
Be transparent with the paid business collaborations, and make sure they are consistent with your brand.
If you want to hire an influencer, do your research on their audience, reach and brand to make sure its a fit with yours.
THIS WEEK'S GUEST
Bari Mitzmann is a social media consultant, Instagram influencer, and host of the popular podcast Woman of Valor. She believes the antidote to many 21st century problems facing modern women is having more meaningful connecti…
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Jun 28, 2021
Episode 24 – The Advantages of Working with a System Strategist with Amber Dancy
In this episode, we welcome the amazing Amber Dancy, a Systems Strategist who helps business leaders maximize their efficiency by establishing repeatable processes and systems. It sounds complicated, but Amber makes it easy!
KEY TAKEAWAYS FROM THIS EPISODE:
* The primary impact is getting the Visionary business owner back into their zone of genius
* What symptoms to look for that suggest you need to work with a system strategist.
* What makes some business owners say no to a system strategist
* Some actionable strategies you can implement today to systematize your business
THIS WEEK'S GUEST
Amber Dancy is an Operations and Systems Strategist with a passion for solving problems and implementing systems. Her passion is helping entrepreneurs discover freedom in their businesses. After almost 15 years of working behind the scenes, she's seen firsthand what makes or breaks a business (no matter the type!). Hands down, the key to success = Systems.
Amber is a multi-passi…
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Jun 20, 2021
Episode 23 - Why Email Marketing Is Essential To Every Businesses with Bev Feldman
In this episode, we welcome email marketing expert Bev Feldman, founder of email marketing consultancy Your Personal Tech Fairy, who explains the secret to great email marketing, and how to make sure all the pieces of your marketing stack work together seamlessly.
KEY TAKEAWAYS FROM THIS EPISODE:
* Why - and how - to build an effective email marketing system that runs on autopilot
* Popping into your subscriber's inboxes on a regular basis helps you stay fresh in their mind
* Best practices towards creating a more sustainable and consistent client engagement program
* Email marketing is the simplest and most scalable way to reach your audience
THIS WEEK'S GUEST
Bev Feldman is the founder of your personal tech ferry, where she helps mission-driven coaches course creators, and service providers to get their email systems set up using a seven-part framework.
For more information, or to get in touch with Bev, check out:
Website: https://yourpersonaltechfairy.com/
Instagram:…
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Jun 14, 2021
Episode 22 – How Coaching Can Help Your Business Grow With Alina Nikishina
In this episode, we welcome Alina Nikishina, a business coach and mentor who helps early-stage entrepreneurs get organized to discuss the impact of business coaching.
KEY TAKEAWAYS FROM THIS EPISODE:
* Zero-in on the key things you need to implement when starting a business
* Focus on your mindset and energy with money, no matter what stage of business you're in
* How you treat money matters. it's a direct reflection of how it comes back to you.
THIS WEEK'S GUEST
Alina Nikishina is a business coach and mentor who loves supporting those in the early stages of business ownership. She brings over a decade of experience at the table from her years as a certified public accountant and launched a digital business from scratch a few years ago, her passions include spiritual and personal development and connecting with like-minded people.
For more information, or to get in touch with Alina, check out:
Company Website: https://msha.ke/heyalinan/
Facebook: https://www.facebook.com…
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Jun 7, 2021
Episode 21 – Incorporating Wellness in the Workspace Environment with Courtney Johannesen
In this episode, we welcome Courtney Johannesen, a corporate wellness provider mindset coach, and yoga teacher, as she shares the great impact of wellness on employees.
KEY TAKEAWAYS FROM THIS EPISODE:
* The major return of investment of implementing wellness into the company
* Recommended exercises an employee can do in dealing with physical pains
* Quick breathing exercises
THIS WEEK'S GUEST
Courtney Johannessen is a corporate wellness provider mindset coach and yoga teacher. She runs virtual customized multilevel, corporate wellness programs designed to support mental and physical wellness. She applies the principles and tools of yoga to support employees in cultivating wellbeing. She's also a mindset coach for women, employees who are ready to step into that power and feel confident.
For more information, or to get in touch with Courtney, check out:
Company website: https://courtneyjohannesen.com
LinkedIn: https://www.linkedin.com/in/courtney-johannesen
Facebook: http…
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May 10, 2021
Episode 20 - The Importance of Digital Marketing on Businesses Nowadays with Jennifer Sargeant
In this episode, we welcome Jennifer Sargeant, a business digital marketing expert and the creator of Freelance & Financial Freedom Blueprint to discuss how businesses of all sizes can scale their marketing through low-cost and simple online marketing techniques.
KEY TAKEAWAYS FROM THIS EPISODE:
* The three-step process to get more clients
* Once you get into a routine and you get into the rhythm, and you're able to like outsource that opportunity for somebody else, then that's when you start to see things connecting and moving in the right direction for you.
* Appropriate engagement strategy for your business
* To work smarter, not harder, and identify what is working for your business and double down on that.
THIS WEEK'S GUEST
Jennifer Sargeant, the creator of Digital Sargeant, is a local business digital marketing expert and the creator of Freelance & Financial Freedom Blueprint. She started her digital marketing freelance business in the beginning of the pandemic with…
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May 3, 2021
Episode 19 - How Estate Planning Will Protect Your Family Should The Worst Happen with Pamela Maass
In this episode, we welcome Pamela Maass, an Estate Planning attorney and host of the Working Mom's Podcast, as she shares how estate planning will protect your family should the worst happen.
KEY TAKEAWAYS FROM THIS EPISODE:
* Estate planning is something you do in life. It's a plan for life.
* The most common misconception is that your spouse would automatically be in control of everything. The biggest example of that is a Terri Schiavo case when it comes to healthcare decisions.
* If there's nobody contesting, then they're going to be able to get the decisions and be able to make those decisions for you.
* If you have children, the biggest thing you want to be thinking about at first is guardianship.
THIS WEEK'S GUEST
Pamela Maass, Attorney & Owner of Law Mother LLC. Pamela Maass is an Estate Planning and Asset Protection Attorney helping Colorado clients statewide. Pamela focuses her practice on helping families and business owners protect their future and loved ones. S…
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Apr 26, 2021
Episode 18 - How Diversity Will Make a Difference to your Bottom Line with Heather Cox
THIS WEEK'S GUEST
Heather Cox is the co-founder and President of Certify My Company, a leading certification consultancy that assists diverse businesses with all aspects of certification, and connects certified businesses with the corporations eager to do business with them. Heather educates corporations about diversity practices and collaborates with managers of supplier diversity programs to help them reach their diversity goals.
She currently serves on the national and regional forums for Women’s Business Enterprise Council – West (WBEC-W), and has held past posts with the Women Presidents’ Educational Organization (WPEO-NY), WBE-National Council, the National Association of Women Business Owners (NAWBO) and the Advisory Board for Super Bowl 58 She is a former acro-gymnast, tightrope walker and juggler, so knows just how to balance her hectic life with yoga, DIY projects and baking.
For more information, or to get in touch with Heather, check out:
LinkedIn: https://www.linke…
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Apr 19, 2021
Episode 17 - Leaving the Corporate World to Start My Own Brand with Lynn Power
In this episode, we welcome back Lynn Power, an advertising agency CEO turned startup entrepreneur, as she shares how she went from the corporate world to starting her own brand from the ground up!
KEY TAKEAWAYS FROM THIS EPISODE:
* The jump from the corporate world to your own business starts with a business you know all about.
* Starting a business means coming up with a product that can be a better solution to any existing problems.
* Before working on anything else, you have to decide on the brand first.
* Advertising is a pretty good background that prepares you for the nitty gritty details and layers of starting your own business.
* A critical part of launching a business is identifying what you can do well, and finding help for things you can't.
* Find people who are willing to take on specific roles and not just those who say they can.
THIS WEEK'S GUEST
Lynn Power is a 30-year veteran of the advertising industry. She is the former CEO of J Walter Thompson NY tur…
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Apr 12, 2021
Episode 16 - Leveraging Alliances and Partnerships to Scale your Business with J Haleem Washington
In this episode, commercial photographer turned motivational speaker and author J Haleem Washington shares his story and of building a business from the ground up to being an entrepreneur with 20 years of experience. He shares some strategies in creating partnerships and alliances to scale your business.
KEY TAKEAWAYS FROM THIS EPISODE:
* Learn as much from your current job and nurture the relationship
* Don’t put yourself in a box and explore opportunities
* Invest in yourself
* Partnerships is about what somebody can give to them, vice versa
THIS WEEK'S GUEST
J Haleem is the author of I Won’t Starve and #U Won’t Starve - key principles for entrepreneur developments. He's an experienced entrepreneur, nationally published, and award-winning corporate and commercial photographer.
He is also a small business consultant, motivational speaker, and corporate trainer. J Haleem was born and raised in Newark, New Jersey, where his interest in being an entrepreneur was birthe…
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Apr 5, 2021
Episode 15 - Bootstrapping your Brand On Zero Budget with Lynn Power
In this episode, advertising agency CEO turned startup entrepreneur Lynn Power shares her story and experiences of building global brands including Gillette, AOL and L'Oreal, and how she has applied that knowledge to bootstrapping her own business, Masami. She shares some key strategies that anyone can apply when scaling their business with a zero marketing budget!
KEY TAKEAWAYS FROM THIS EPISODE:
* The same techniques that multi-billion-dollar businesses use are available to cash-strapped startups
* Take advantage of free and very low cost apps to engage with your customer base
* Knowing who your customer is and what impulses them to buy is half the battle - and costs nothing to learn
* Lynn shares her favorite apps and low cost tech, and a great reading recommendation
THIS WEEK'S GUEST
Lynn Power is a 30-year veteran of the advertising industry. She is the former CEO of J Walter Thompson NY turned entrepreneur. Her advertising career saw her oversee L'Oreal hair care in…
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Mar 22, 2021
Episode 14 - Scaling your offline marketing in an online world with Julie Seal Gaustad
In this episode, marketing and brand building expert Julie Seal-Gaustad shares her story and experiences from transitioning from her earlier teaching career to building her own marketing agency, and building brands for both startups and established companies. She shares some of the most important success-building techniques that businesses should follow as we emerge from the COVID-19 pandemic.
KEY TAKEAWAYS FROM THIS EPISODE:
* Your business is built on your brand, so protect and invest in it
* Omnichannel marketing is important,
* One method doesn't fit all - different people want to be marketed to in different ways
* Make sure your branding is authentic - authenticity is the foundation of the like-know-trust customer journey
THIS WEEK'S GUEST
Julie Seal Gaustad is the founder and CEO of Mirus Agency and award-winning marketing and brand building agency based in San Diego. She has a BA in education and an MBA in communication studies, both from San Diego state and sp…
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Mar 15, 2021
Episode 13 - Dealing with Disappointment is Easy - Never Have a Bad Day! with Jeffrey Holst
In this episode, broadcaster and real estate investor Jeffrey Holst discusses overcoming adversity with a simple philosophy - never have a bad day! He explains how he developed this life-path, and how it helped him through a cancer diagnosis and near-bankruptcy, and how a positive mindset can help navigate the most difficult of life's challenges.
KEY TAKEAWAYS FROM THIS EPISODE:
* Positivity is a skill, and it needs to be developed and practiced like any other
* Celebrate the good when you've had a good day, and remind yourself of any good moments when the day wasn't so good.
* Life is a journey, so regardless of the destination, you may as well enjoy the ride
* Perspective is invaluable. Take a moment to step back and consider things from a distance
Jeffrey Holst is a recovering attorney, a full-time real estate investor with more than 300 residential units and several commercial properties. He is co-host of The Old Fashioned Real Estate Show where they mix bourbon, old…
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Mar 8, 2021
Episode 12 - Building Your Brand to Build Your Business with Marina Byezhanova
In this episode, personal brand expert and recruiter Marina Byezhanova discusses growing up in Soviet-era Ukraine and how a move to Canada changed her life. She explains how to build a personal brand and the benefits that this will bring to your business, and as a special bonus, she and Simon discuss the good, the bad and the ugly of the recruitment industry!
KEY TAKEAWAYS FROM THIS EPISODE:
* Building a brand is about finding your voice
* Focus on building your own thought leadership - organic growth will accelerate your SEO
* Candidate experience is the key differentiator for hiring companies and recruitment firms
* Companies need to conduct the same due diligence when selecting a recruiting firm as they would any other professional partner
TODAY'S GUEST
Marina Byezhanova is a Soviet-born, Ukraine-raised, Canada-based entrepreneur whose mission is to scale the reach of people's voices. Co-Founder of Pronexia, an HR and headhunting firm, as well as Founder of Influence…
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Mar 1, 2021
Episode 11 - Making a Success of Your Exhibitions without Making an Exhibition of Yourself with Steve Lloyd
In this episode, exhibition expert and CEO of Exhibition Mastery, Steve Lloyd, gives a masterclass on how companies can use exhibitions to build their brands and scale their lead generation, and some key mistakes to avoid.
KEY TAKEAWAYS FROM THIS EPISODE:
Exhibitions need planning unless your intention is to waste money.
Where else can you surround yourself with partners, customers and competitor intelligence?
If you can't engage with foot traffic, you can't influence them
Success at exhibitions is as much about the enthusiasm of the people manning your stand as it is about what you are there to promote
Only with a well-defined plan can your exhibition stand be successful
TODAY’S GUEST
Steve Lloyd is the founder and CEO of Exhibition Mastery, a UK based business incubation advisory company, which provides coaching training and consultancy to startups and small businesses in areas, including exhibition management, customer service, sales, through service, implementing and execu…
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Feb 22, 2021
Episode 10 - Storytelling and the Oscars with Minna Taylor
Storytelling and the Oscars with Minna Taylor
In this episode, the founder and Lead Facilitator of Energize Your Voice, Minna Taylor, talks about her journey from being an actress to helping companies define their brands, and how story-telling can play a vital part in a business's development.
KEY TAKEAWAYS FROM THIS EPISODE:
Embrace the unexpectedness of life.
Storytelling is selling, and selling is storytelling
If you can't engage your audience, you can't influence them
Loving stories is an undeniable part of the human experience, and we can all use this to our advantage
It’s important to define the voice of your business before you build your brand
Only with a well-defined voice, can your business be authentic
TODAY’S GUEST
Minna Taylor is the founder and lead facilitator of Energize Your Voice, a training and development company that offers experiential training for professional development, playful exploring public speaking, presentation skills, team building, and br…
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Feb 15, 2021
Episode 9 - Bootstrapping a Start-Up - I did it, and so can you! with Ray Blakney
TODAY’S GUEST
Ray Blakney is an award-winning Filipino-American entrepreneur who has over a decade of experience building (bootstrapping) and operating 6 and 7-figure location independent businesses. He and his businesses have been featured in magazines such as Entrepreneur, Forbes, The Boston Globe & other top publications.
For more information, or to get in touch with Blake, check out:
LinkedIn: https://www.linkedin.com/in/raymondblakney/
Facebook: https://www.facebook.com/raymond.blakney
Email: ray@livelingua.com
Websites:
LiveLingua: http://www.livelingua.com/
Teach Me Mexico: http://www.teachmemexico.com/
Twiducate: http://www.twiducate.com/
Podcast Hawk: https://podcasthawk.com/
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy.
Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading ente…
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Feb 8, 2021
Episode 8 - Why WFH Shouldn't Equal WTF with Maya Middlemiss
In this episode, twenty year Work from Home veteran and author of 'Out of the Office' Maya Middlemiss reveals the strategies to successful home-working, and provides provides actionable advice and new perspectives on moving from office-based to home-based working, and how this benefits individuals, communities, and wider society. Whether you are home-working yourself or employ homeworkers, Maya's advice is invaluable!
For more information on Maya's community 'Happy Healthy Homeworking' or to find out more about her book 'Out of the Office', visit
http://healthyhappyhomeworking.com/
LinkedIn: linkedin.com/in/mmiddlemiss
Twitter: https://twitter.com/mayamiddlemiss
Facebook Community: https://www.facebook.com/groups/healthyhappyhomeworking
Amazon Links:
https://www.amazon.com/dp/B08N1HGWX1
https://amzn.to/2Isl3eI
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy.
Since 1997, Si…
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Feb 1, 2021
Episode 7 - How I Went From Sleeping on a Yoga Mat to Building a Successful Coaching Business with Tiffany Taylor
In this episode, world-renowned business coach Tiffany Taylor talks about how she went from sleeping on a friend's yoga mat to coaching some of the world's most successful leaders. Her goal by 2025 is to empower 10 million people to reclaim their personal power, reach their goals and build their dream life through her coaching programs and services.
KEY TAKEAWAYS FROM THIS EPISODE:
Don’t just look at life at what's in front of you, but to kind of zoom out, take a bird's eye view and look at a true balance of what are the different areas of life and ask how you are performing in each of those.
Have a personal strategy at setting goals in life.
Confidence is a fake it until you make it kind of thing.
TODAY’S GUEST
Coach Tiffany Taylor is a Productivity + Mindset Coach who empowers working professionals to crush each goal they set for themselves with her proven time management, mindset, + productivity techniques.
By age 24, she traveled through 32 countries across 6 continents, manage…
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Jan 25, 2021
Episode 6 - Smashing the Glass Ceiling in a Male Dominated World with Veena Jetti
The Conference Room
Smashing the Glass Ceiling in a Male-Dominated World with Veena Jetti
In this episode, the founder and CEO of Vive Funds, Veena Jetti talks about how from being a woman with immigrant parents who left their home country to live the American dream to smashing the glass ceiling in the real estate business.
KEY TAKEAWAYS FROM THIS EPISODE:
Always be grateful to your parents
Being a woman, from an ethnic minority, or a child of immigrants should not hinder you in making a name for yourself.
Change your mindset. Just because you don’t have the connections or resources in building a business, doesn't mean you won’t be able to achieve your dreams. Take each journey one step at a time.
If you approach things from an abundance mindset, you will have better results.
Push yourself beyond your boundaries.
You’re only as strong as your team. Build a team that you can benefit from and vice versa.
It’s important to hear the voice of each person on your team.
T…
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Jan 18, 2021
Episode 5 - From the Lobster Boat to Leading a Global Cybersecurity Sales Team, with Brian Stone
In this episode, Chief Revenue Officer of Cymulate, Brian Stone discusses his 20+ years of senior sales and sales leadership, building and scaling mid-stage growth SaaS companies, and the steps managers need to take to build and develop great sales teams. KEY TAKEAWAYS FROM THIS EPISODE: Not having the right experience doesn’t necessarily mean you won’t be able to make it. In sales, it’s important to get yourself out there. If you want to earn more money, you have to be willing to work hard for it. If you don’t try something new, you won’t know what skills or achievements are waiting for you on the other side. It’s important to have a real human connection with your clients, so that - if the worst happens - you will have their back. Perseverance and passion are the most important things you need to find in a potential hire. As a manager, you are part psychiatrist, part counselor, part friend, and part co-worker. You have to be able to switch between being a disciplinarian…
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Jan 11, 2021
Episode 4 - How (not) to Crash a Successful Company with Jan Cavelle
In this episode, entrepreneur and author Jan Cavelle talks about how she started running a small business from her kitchen table and went on to build a multi-million turnover company. She has experienced the spectrum of success and failure, from winning regional and national awards to totally burning out. This is her story.
KEY TAKEAWAYS FROM THIS EPISODE:
* The moment you lose your passion, get out. If you don’t truly care about what you’re doing, everything will slowly fall apart.
* Find people who are equally as passionate as you with whom to work.
* Sales is the backbone of every business but it’s not the only thing to focus on.
* Leads are very important in every business. Go out of your comfort zone and make connections.
* Don’t be afraid to ask for help especially from people who you know can help you.
* When you are growing a business, you need to accept that you need to work on yourself as well. Make sure that you are in a good place mentally and physical…
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Jan 3, 2021
Episode 3 - Stop Torturing Your Audience With Powerpoint! with Suzy Dickstein
In this episode, presentation coach, trainer, and speaker Suzy Dickstein talks about the importance of giving a riveting presentation and how to do it. She shares her journey of finding her inspiration and passion in doing presentations and teaching others how to do it.
KEY TAKEAWAYS FROM THIS EPISODE
* A common mistake people make when delivering presentations is that usually, the presenter aims to share information, but presentations should be more persuasive than just informative
* Data in itself is boring. Nobody remembers facts. They remember stories.
* Taking the audience on an emotional journey makes the most impact.
* When you share stories, they should be something that your audience can imagine.
* For a persuasive presentation, consider where your audience is now, what they believe, feel, or do incorrectly and how to take them from here to where they want to be, and what it takes to convince them to be there.
* A presentation is just selling on a larger sca…
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Dec 28, 2020
Episode 2 - Hiring Great Salespeople is Easier Than You Think! With George Muldoon
In this episode, former CRO of Bromium and current Vice President of Strategic Alliances of HYPR, George Muldoon, talks about his journey from being a recently graduated salesperson to leading a global sales team. He also generously shares his effective strategies in hiring people and helping them be at their best from the moment you onboard them.
KEY TAKEAWAYS FROM THIS EPISODE
Having mentors is critical for growth and success.
You need to have a methodology when it comes to hiring people.
You need to have a systematic onboarding method.
Core things to look for in a good hire are problem-solving skills and intelligence.
Integrity and honesty are crucial indicators of the character of the person you are hiring.
People will make mistakes. Accept it, learn from it and move on.
The success of any hire is down to both parties, the hiring manager and the person being hired.
TODAY’S GUEST
George Muldoon is the Vice President of Strategic Alliances @ HYPR and has had leader…
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Dec 21, 2020
Episode 1 - Why All Your Employees Should Have an Owner Mindset - and How to Get it! - with Jonathan Baktari M.D.
In this episode, serial entrepreneur and CEO of E7 Health and US Drug Test Centers, Jonathan Baktari, MD, shares his disruptive methodology in hiring, onboarding and motivating the people in his company. His experience and insights are excitingly out of the box. This episode is like getting the Cliff-notes to a masters degree in people management!
KEY TAKEAWAYS FROM THIS EPISODE
* Be emotionally prepared to do many roles in your business at the beginning. That way you can have a mutually respectful relationship with your employees as you start to grow.
* When you are in start-up mode, you need every person in your organization to feel they are an ‘owner’. The key to achieving this is effective communication.
* Be honest in your expectations, but be prepared to part ways with people who may be doing an OK job, but do not have the right mindset.
* Startups need everyone to be a rockstar. Its the only way your business will grow.
* Interview only people that are qualif…
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Dec 18, 2020
COMING SOON - The Conference Room Podcast
New episodes of The Conference Room coming your way every Monday starting December 21, 2020!
Listen up as Simon talks to Kristy Yoder of Delegate Your Way to Success podcast about what to watch out for in these new episodes.
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