Episode 28 – What Is Strategic Branding, And Why Does Your Business Need It? with Amanda Guerassio
Play • 15 min

In this week’s episode, we welcome a leading design studio and brand strategy consultant Amanda Guerassio as she talks about the importance of strategic branding on one’s business.


  • Brand Strategy – what and how does it communicate to your business?
  • Developing the design to make sure you’re in line with your core idea
  • The connection between your target audience and your business


Amanda Guerassio is the founder and CEO of Studio Guerassio, a leading design studio and brand strategy consultancy based out of Austin, TX. She has been an independent designer for 15 years and received my BFA in Graphic Design in 2006. She believes that pretty design and strategic design aren’t mutually exclusive. Well-thought-out branding can start your business off on the right foot, or give it new life.

For more information, or to get in touch with Amanda, check out:

LinkedIn: https://www.linkedin.com/in/amandaguerassio

Website: http://www.studioguerassio.com

Instagram: http://instagram.com/studioguerassio


Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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