Episode 27 – How to Use LinkedIn to Build Your Business with Bill McCormick
Play • 35 min
In this week’s episode, we welcome LinkedIn and Social Selling expert Bill McCormick into The Conference Room to discuss the good, the bad, and the downright ineffective of selling on LinkedIn. In one of our most value-filled episodes, Bill walks us through an effective strategy for building relationships on LinkedIn, and what peach ice cream can tell you about your social selling strategy! KEY TAKEAWAYS FROM THIS EPISODE: Building and providing real value is what social sales all about The do’s and don’ts when using the platform Finding the right context to connect with someone on LinkedIn Exploring different things leads you to discover what really works on your network THIS WEEK'S GUEST Bill McCormick discovered the power of LinkedIn and social selling when he and his wife started their advertising specialty company in 2016. With only a handful of clients, he quickly became a student of social selling, discovering how to find leads and generate sales. Now, Bill’s passion is to take what he’s learned and pass that on to those in sales, helping them leverage LinkedIn to build stronger relationships, making connections from the digital space to the face-to-face. Bill is the CSO of Social Sales Link as well as a member of The Sales Experts Channel where he co-hosts a weekly show, Making Sales Social which will be released as a podcast in the very near future. For more information, or to get in touch with Bill, check out: Links: website socialsaleslink.com Membership page: socialsaleslink.com/store LinkedIn: https://www.linkedin.com/in/billmccormicksocialsaleslink/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at: Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
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