Episode 72 – Market Research from Coca Cola's Playbook with Paige Arnof-Fenn
Play • 40 min

In this week’s episode, we welcome former Coca Cola executive and marketing influencer, Paige Arnof-Fenn as she shares her playbook on brand building, market research and online marketing. 


KEY TAKEAWAYS FROM THIS EPISODE: 

  • Primary solutions to the common problems faced by companies when building their brand 
  • Why do business owners need to make time for market research? 
  • The accurate questions to ask when doing market research 


THIS WEEK'S GUEST

Paige Arnof-Fenn is a Marketing Influencer on SavvySME. She is a former marketing executive at Coca Cola, has an MBA from Harvard and is the founder & CEO of global marketing and branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, venture-backed startups as well as non profit organizations. She is a popular speaker and columnist who has written for Entrepreneur and Forbes. 

For more information, or to get in touch with Paige, check out: 

LinkedIn: https://www.linkedin.com/in/paigearnoffenn/ 

Website: http://mavensandmoguls.com/ 


YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.

Get to know more about Simon at:

Podcast: https://theconferenceroompodcast.com

Website: https://simonlader.com/

Blog: blog.salisi.com

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0

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