In this episode, presentation coach, trainer, and speaker Suzy Dickstein talks about the importance of giving a riveting presentation and how to do it. She shares her journey of finding her inspiration and passion in doing presentations and teaching others how to do it.
KEY TAKEAWAYS FROM THIS EPISODE
- A common mistake people make when delivering presentations is that usually, the presenter aims to share information, but presentations should be more persuasive than just informative
- Data in itself is boring. Nobody remembers facts. They remember stories.
- Taking the audience on an emotional journey makes the most impact.
- When you share stories, they should be something that your audience can imagine.
- For a persuasive presentation, consider where your audience is now, what they believe, feel, or do incorrectly and how to take them from here to where they want to be, and what it takes to convince them to be there.
- A presentation is just selling on a larger scale.
- Practice as if you are speaking in a ballroom full of people. Focus on delivery more than the information. To prevent running over your allotted time, time yourself when you practice.
- The audience should be engaged, not just you talking to them. Let them react and interact.
- Have an anchor that can solidify your every point so that they can remember. It could be a story, a metaphor, or exercise.
- The impact of a great presentation is exponential. When you inspire your audience, you can inspire someone in the audience to also present and, in turn, inspire other people.
Suzy Dickstein graduated from McGill University in Finance, Marketing and entrepreneurship. and graduated with an MBA from York University in entrepreneurial studies in marketing. Since then, she developed a career in business administration both in the public and private sector, coaching companies, and senior executives in their presentation skills.
She believes that sales and presentation go hand in hand. She is inspired by those who are passionate about what they do and believe that the impact of presenting well is exponential.
For more information, or to get in touch with Suzy, check out:
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy.
Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and has consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.
Get to know more about Simon at: