I am super excited to welcome my first UK guest on the podcast today -- Cara Sayer is the founder of SnoozeShade, the world’s best-selling range of sun and sleep shades. Cara talks about her extensive career in marketing, PR and event planning (and how being an inventor was not on her career plan). However, she had a need that she filled -- her and her friends wanted something to cover their babies and block out the sun while they were in the stroller. Since there was nothing on the market, she made it happen!
We then dive into some personal aspects of her life that I really appreciated -- including struggles to conceive, divorce, breaking down and taking a step away. She also talks to me about shame and how she is a big fan of changing the way we speak about those who need to seek mental health and medication, which I feel is so refreshing to hear. We pivot to chat about why she focuses so much on safety (and how she's not willing to compromise on it), why she thinks competition is good and how COVID affected her this last year. We finish with her talking about how she built her tribe in the industry and what i means to her.
Cara was such a fun guest, i loved how open and honest she was about a lot of things people glaze over when talking about their entrepreneur story. Plus, for all those looking for a perfect gift for mamas, THIS IS IT! Make sure to give her a listen below, check out her site and Instagram!