This week I am breaking down the difference between the NEEDS and WANTS in your business.

I have talked to and heard from so many people who want to do something or have a business idea based on something they love to do -- but you have to ask yourself IS THERE A NEED?

The goal in starting a successful business should be finding the balance between something you love and the need in your market space. 

In this episode, I break down two different paths and how you can strengthen your brand through both. I give actionable tips for those who have an idea that no one else does, as well as those who have an interest in something many others do too!

Weather you have found the need or still have to lock it in, make sure you DO SOMETHING ABOUT IT!!! It takes people so long (hand raise over here!), so get going and do it! 

For full show notes, head to our episode page here.