Amidst The Chaos
Amidst The Chaos
Feb 22, 2022
53. How a Single Mom Built a Clothing Line for Mothers, with Whitney Lundeen
Play • 1 hr 5 min

WOW, today's episode I got DEEP with our guest, Whitney Lundeen, on her journey to build her clothing brand Sonnet James. Whitney not only talks about the founder tips and hurdles, but gets really honest and open about her personal struggles, which I think will be really helpful for so many people. Whitney tells me about how she was a young mom and found herself in an unhealthy marriage. After making the scary decision to leave, she knew she had to do something on her own as childcare was so expensive. Instead of making excuses, she decided to jump right in and learn a new skill (sewing) to make fun, practical dresses for moms.

She then walks me through the logistics on starting her brand, meeting and changing manufacturers and how she leans on her gut more than others do. Whitney talks to me about the mental shift she has had thanks to this company, and how she really aims to practice what she is selling -- more PLAY with your kids. Finally, she tells me about how one book changed her mindset on life and how these past few years have helped given her something she didn't know she needed.

Make sure to listen for her tips and tricks, but even more so, for her story of courage and mental strength in life and business. Head to their site to check out the cute play dresses and give them a follow on Instagram to stay up to date on all things Whitney and Sonnet James!

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