Amidst The Chaos
Amidst The Chaos
May 25, 2021
19. Reimagining the Way PR Agencies are Built, with Cristina Gordon
Play • 38 min

I continue to be blown away by the passion, enthusiasm and grit the mothers I have gotten to speak with on this show have! When I started the show, I wanted to highlight these women, the tools they used and the mistakes they have learned from, so that those of you who are thinking of (or in the middle of) this shift to entrepreneurship can use them. One thing I didn't realize I would get out of this, is an in-depth look on so many different industries and possible careers. These women have helped open my eyes (and taste buds) to roles I didn't even realize existed.

This week's guest is no different! Cristina Gordon is the founder and CEO of C Bee PR, an agency that works to bring a personalized approach to help elevate their brands image and awareness. Cristina gives me a full intro into the PR world and how she got her start at an agency (and the insane hours and expectations that came with that), then moved in house, and how it all helped her lay the groundwork for starting her own thing. We discuss how mistakes can help shape you and make your brand even better than you thought -- if you let them! Cristina then dives into why camaraderie within her team is so important, and how she set out to create a space that people WANT to come to work, yet can still enjoy their personal lives. Finally, we talk about how she tries (key word) to lean in when things are slower, even though she thrives in the hustle of the business -- girl is speaking my language here!!

What I loved about talking with Cristina, is that you don't need to be in the PR industry to enjoy SO MANY different insights she gives. I know you will love hearing her talk about what it really takes to build a business while raising a family AND enjoying it from time to time, ha! Make sure to check our Cristina and C Bee PR at the website, on Instagram and Facebook!

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