Amidst The Chaos
Amidst The Chaos
Jul 20, 2021
27. Designing Custom Jewelry For Milestone Moments, with Erica Reese
Play • 49 min

So many of these mamas come on and I am blown away by their grit, passion and love for their industry. Many of my past guests have done some really cool things that many of us do, but they have found their niche and community to grow it. Today's guest, Sara Reese, is a jewelry designer and founder of Erica Sara Designs -- for those wondering, that is NOT something I can easily do, ha.

Erica tells me how she has always wanted to be a designer, and initially found herself in the fashion world, working at Barneys and Coach. She then talks about how she felt a little stuck -- she was in an unhappy marriage and not loving her job. So, she made moves and changed that! She enrolled in a nutrition program and got a divorce. We then dive into how she started designing and making jewelry around different highlights and milestones in her life. She then tells me the craziest story of meeting her husband, moving out of NYC to PA, getting married and buying a house all within a year! Erica then gives us an insight into their schedules, which includes two kids, two parents with their own businesses who are both training for road races in the fall, and how they use this structure to optimize their businesses and goals. Finally, she gets real honest and blunt about how she stays true to herself while building her brand, even if it means losing followers.

Erica is such a fun listen and has such a gift for designing, making and creating such beautiful pieces while also being so raw and honest about the not so glamourous parts of running your brand as a mom (hint, 5am wake ups)! Make sure to check out her site and follow her on Instagram and Pinterest.

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