Think about sleep as part of your fitness routine.

This is an awesome episode where I chat to CEO of Eight Sleep, Matteo Franceschetti about the power of sleep. Eight Sleep is a sleep enhancement company that is redefining the sleep category, by designing products that improve your sleep. We cover:

• What sleep fitness is and how it can aid health and performance
• The long term vision of the brand
• How the brand is helping elite athletes improve their performance
• The role of athletes in the brand's marketing
• Advice on how we can improve our sleep

A fascinating episode, and one not to be missed. Don't forget to check out Eight Sleep. Have you subscribed for our weekly sports marketing newsletter yet? Sign up at www.allthingssport.co