Responding to high-quality leads who raise their hand and are ready to buy is the icing on the sales cake. But the actual cake is made up of mid-funnel prospects who have some level of interest, but aren’t ready to talk with a sales rep … and this part of the cake is thick with leads.
Ilan Kasan (Founder of Exceed.ai) came on this episode of AI: IRL to share how he’s helping customers use AI to respond to thousands of mid-funnel leads, feed info back into the CRM, and then pass off communications to sales reps when the buyer is ready.
What we talked about:
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