CXNext
CXNext
Feb 10, 2020
49. Using AI for Mid-Funnel Customer Responses
26 min

Responding to high-quality leads who raise their hand and are ready to buy is the icing on the sales cake. But the actual cake is made up of mid-funnel prospects who have some level of interest, but aren’t ready to talk with a sales rep … and this part of the cake is thick with leads.

Ilan Kasan (Founder of Exceed.ai) came on this episode of AI: IRL to share how he’s helping customers use AI to respond to thousands of mid-funnel leads, feed info back into the CRM, and then pass off communications to sales reps when the buyer is ready. 

What we talked about:

  • The problem: determining intent without soaking up sales reps’ time
  • How Exceed.ai responds to customers
  • Secondary benefits of AI email responses:
    • 1) Ensure you add qualification questions to automated responses
    • 2) Push data to your CRM
    • 3) Analytics

This discussion with Ilan Kasan was taken from our AI: In Real Life podcast. If you want to hear more AI episodes like this one, check us out on Apple Podcasts.

If you don’t use Apple Podcasts, you can find every episode here.

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