211 - The 2021 Outlook Episode
Play • 18 min

What will return to normal , in the market and in the marketplace? CPG reporter Paul Hiebert and agencies deputy editor Minda Smiley join host Ko Im to discuss which pandemic-inspired behaviors might stick around and how agencies are getting clearer about their values. 

The Jason & Scot Show - E-Commerce And Retail News
The Jason & Scot Show - E-Commerce And Retail News
Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor
EP255 - Instacart Chief Revenue Officer Seth Dallaire
EP255 - Instacart Chief Revenue Officer Seth Dallaire Seth Dallaire is the Chief Revenue Officer at Instacart. In this interview, we cover his experience at Amazon, the challenges of operating Instacart’s 4-sided marketplace, key trends in the digital grocery space, and Instacarts evolution as a retail media network. Episode 255 of the Jason & Scot show was recorded live on Wednesday, February 10th, 2021. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:24] Welcome to the Jason and Scot show this is episode 254 being recorded on Wednesday February 10th 2021 I’m your host Jason retailgeek Goldberg and as usual I’m here with your co-host Scott Wingo. Scot: [0:40] Hey Jason and welcome back Jason and Scot show listeners. Two of our topics we have really been Drilling in onto the last year our digital Grocery and the impact of covid on overall digital adoption. One company sits squarely at the intersection of both of those Trends and we are really excited to have them on today’s show. That company is instacart and we’re real thrilled to have on the show their Chief Revenue officer Seth Del are welcome to the show Seth. Seth: [1:09] Hey thanks for having me nice to be here. Jason: [1:12] Seth we’re thrilled to have you and as you may know from listening to the show we always like to start by giving the audience just a little bit of background about our guests and and you of course have a, a very interesting e-commerce background so can you share it with our audience. Seth: [1:30] Sure and again thanks for having me on the show so current title is Chief Revenue officer here at instacart and really what I’m focused on and have been working on for the past 16 months since I joined the company is creating an advertising business and I come at this opportunity after having spent just about eight years at Amazon. Where I was in various leadership positions in the advertising sales and marketing teams over there, I joined in February 2012 and prior to that I was at Yahoo prior to that. At Microsoft and prior to that Amazon so the bulk of my business career has been in digital media both in terms of sales and buying, and really the emphasis for the past. Ten years at least has been on e-commerce and Retail so it’s really exciting to be here at instacart particularly in this moment when, a consumer behavior is is tipping into. Grocery shopping online and I’m able to use a lot of the experiences that I’ve had in my career too. To help make it making ads business happen over here. Jason: [2:56] That’s awesome and that the timing for having you on this show is terrific Scott obviously mentioned. Covid in the intersection of digital and Grocery and I know instacart it’s even bigger than grocery so we’ll eventually talk about that, um but a close second to digital and grocery that we’ve been talking about lately are all these retail media networks and you’re obviously squarely there as well, so our last episode of the podcast we actually recovering Amazon’s earnings, and to me one of the the standout features of their to as earnings was this that they’ve now surpassed 20 billion dollars in ad Revenue over the last 12 months. I know you you were heavily involved in building that business, I mean a is there any part of you that’s proud or sad to see the success now that you’re not there, not implying it success because you’re not there, but the related question I was interested to ask is in my mind it’s entirely possible that at 20 billion dollars in ad Revenue that the ad revenue is more profitable for Amazon and AWS is, and I feel like that doesn’t get talked about a lot. Seth: [4:15] Yeah so to answer the first part of the question definitely proud the experience that I have there was a lot of fun it was a great learning experience and I was able to work with some very talented people and there aren’t many opportunities where you get work on an entrepreneurial project, within the safety or that has the resourcing of a large successful company and that was really what the experience was like for me. [4:52] Getting in there in 2012 and really. Helping build the business from a sales and marketing side for sure but then working shoulder-to-shoulder with some pretty talented people on the product side, and watching that business move from what I would argue was an experiment, into something that is a material contributor, to the business and so those those earnings reports when they come out I actually I get excited about them for that team that’s still over there I think, I think it’s pretty great what they’re able to do or have been able to do. Even if I’m not there anymore and the reason why I say that 2 is not. Because I enjoyed my time at at Amazon but the success that Amazon has in terms of creating. [5:50] Any Commerce advertising capability or marketing discipline if you will is important for the industry in that it allows other, businesses to to do something similar and you mentioned there’s a whole bunch of different retailgeek. Ad networks that are starting up or or media networks whatever the term was that you over you referred to them but the reason why they’re popping up is because, they’re durable pieces of business and the if I reflect back to. [6:26] Early 2012 when I had arrived at Amazon to help set up the North American. Ad sales team there was a lot of waiting around in the lobby at the agency a lot of explanations as to why Amazon even a dad’s like why don’t you know why does why do they need to have advertising like where are the ads on Amazon you know just give us your data that’s what we want and. That that was a difficult mentality to change and really we were successful in creating a. And understanding that e-commerce as a marketing discipline is similar to the same sort of trajectory or life cycle if you will of paid search or social media that both of those. [7:24] Practices if you will started because and they were new they started from scratch they required a lot of Education to the industry, a lot of risk taking on both the publisher side and on the advertiser side the marketer side to to invest in those areas and. Ultimately they became things that were overtime well understood and really performing, pieces of advertising and marketing and. I see a lot of those similar traits over here and instacart and, while instacart is e-commerce singularly focused on Grocery and. [8:19] The opportunity in the grocery space is super compelling just because you have a couple things one on The Advertiser side of the business you have not a lot of insight there’s a lot a lot of capacity in terms of what’s happening in the online grocery space, and there are many in the grocery industry is still Regional in many cases it’s a one trillion dollar a year business in the United States alone that maybe has somewhere between 5 and 10%. [8:52] Of an absolute dollars of that that business is being conducted online and that looks different from Mass merchandiser general merchandise environments like an Amazon a Best Buy Walmart where they’re selling you know all sorts of things hard Goods as well as as food, but what’s exciting to me is that we’re able to work with brands that maybe haven’t been able to participate in e-commerce as much as they would like to because the transactional component just didn’t exist our measurement of the transactional component was difficult to do and instacart sits in a unique place where we’re working with, almost 600 different grocery banners now and have significant reach where we can help marketers understand how consume…
57 min
UI Breakfast: UI/UX Design and Product Strategy
UI Breakfast: UI/UX Design and Product Strategy
Jane Portman
Episode 207: Scheduling & Calendar Design with Derrick Reimer
What makes a successful scheduling app? We may never know the exact answer, but we can learn from some of the best. Our guest today is Derrick Reimer, founder of SavvyCal. He shares the story behind his new product, calendar design tips, customer success insights, tool recommendations, and much more. _Podcast feed:_ subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show Notes * SavvyCal — Derrick’s product we’re talking about * Episode 150: Understanding Product-Market Fit with Derrick Reimer * Drip, Level, StaticKit — Derrick’s previous products * Calendly — a popular scheduling tool * The UI Audit: Interview with Tope Awotona of Calendly * Episode 64: Making Freemium Work with Bridget Harris * Episode 183: Customer Success with Anna Jacobson * FullCalendar —a Javascript event library * Userlist — Jane’s product * Sunrise, Sunsama — popular calendar-based products * Linear, Twitter, Stripe, Tailwind UI — examples of design that inspire Derrick * Episode 154: Refactoring UI with Adam Wathan and Steve Schoger * Corey Haines — helps Derrick with Marketing * SavvyCal on Product Hunt * Follow Derrick on Twitter * Get 25% off your first year of SavvyCal using promocode UIBREAKFASTToday’s Sponsor This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com. _Interested in sponsoring an episode?_ Learn more here.Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.
38 min
Design Better Podcast
Design Better Podcast
InVisionApp, Inc
Netflix's Steve Johnson and Rochelle King: Making great stories accessible
If you’re anything like us, you’ve been watching more than your fair share of Netflix this past year. And with such great original content, from The Queen’s Gambit to more obscure shows like Midnight Diner, we were curious what it takes from a product design perspective to create and deliver these shows to a massive audience, in a way that’s accessible not only to audiences here in the US, but all around the world. So we sat down to chat with Steve Johnson, Vice President of Design, and Rochelle King, Vice President of Creative Production at Netflix, to talk about how they approach inclusive design for a global audience, how they use a data-informed rather than data-driven product strategy, and why looking for passion rather than for credentials might be the key to your next great hire. This is the last episode of Season Five of the Design Better Podcast. But don’t worry, Season Six is just around the corner, where we’ll be sharing interviews with guests like bestselling author Dan Pink, who will teach us how to use persuasion to be better at our jobs, and Professor Sara Seager, an astrophysicist and planetary scientist whose research on exoplanets can shed light on how we can be better collaborators here on Earth. Also, in-between seasons we’re going to do a bonus Q&A show, where you’ll have a chance to record your questions about design, creativity, leadership, or any of the topics we cover here on the show and we’ll do our best to answer them. Just head over to http://dbtr.co/ama and fill out the short survey there to submit your question. Takeaways: * Learn about the ROI for inclusive design * Hear how the design team at Netflix approaches the power dynamics between product and design * Understand how to prioritize and say no to work that won’t impact the business
52 min
Why are elections so hard to design well?
The fundamental design feature of a democratic society is a citizen's right to vote. But ensuring that every person is able to vote is not as easy as it seems. Everything from how you design a paper ballot, build an electronic terminal, process a mail-in ballot, engineer a public space for private voting, and so on, brings hundreds of complicated design decisions. We look at how design choices are sometimes at odds with political ones. In this episode: Wireframe producer Dominic Girard and host Khoi Vinh learn why designing for elections is a never-ending challenge. After the 2000 US Presidential Election, voter Andre Fladell sued after a flaw in the design of his ballot caused him to vote for the wrong candidate. Drew Davies of Oxide Design loves trying to bring order to ballot chaos, and has been trying to help the civic design process for nearly twenty years. Designer Whitney Quesenbery at the Center for Civic Design has been leading the charge in all things election design - and continues to support election officials on everything from signage, to electronic machines to mail-in ballots. Meanwhile, Los Angeles County redesigned their voting systems this year. Called the Voter Solutions for All People, it's an ambitious project that updates the county's ballot machines to something modern, electronic, secure and, most importantly, user friendly. Kate Ludicrum and Jon Fox talk about how they helped it come together in time for the California Primary. Read the PDF transcript of this episode Wireframe reveals the stories behind user experience design and how it helps technology fit into our lives. It’s a podcast for UX/UI designers, graphic designers, and the design-curious. Hosted by Khoi Vinh, one of Fast Company’s 100 Most Creative People in Business. Learn more about designing with Adobe XD at adobe.ly/tryxd.
30 min
UI Narrative: UI/UX Design and Product Strategy
UI Narrative: UI/UX Design and Product Strategy
Tolu Ajayi
Balancing Being a Parent While Making a Career Pivot | Terri Rodriguez-Hong
Episode 35 Show Notes: Becoming a parent is most likely the most challenging job you'll ever have. Terri Rodriguez-Hong shares her story of getting into UX Design and encourages parents looking to make the career pivot. Mentions: Contact Out (Chrome plug-in) https://contactout.com/ Online communities UX Her - Woman of Color product design group https://community.uxher.com Where are the black designers - Slack group https://wherearetheblackdesigners.com Black By Design https://www.linkedin.com/groups/12077430/ All Black Creatives https://www.allblackcreatives.com Hire Black https://hireblacksummit.com Designer Hangout https://designerhangout.co Designer’s Guild https://www.facebook.com/groups/designguild Terri’s LinkedIn https://www.linkedin.com/in/flaxenink/ Terri’s Twitter https://twitter.com/flaxenink Terri’s Website https://www.terrirodriguezhong.com Podcast Info: Transcripts available on episode web page. Listen on Apple Podcasts, Soundcloud, Stitcher, and Spotify. RSS feed: https://uinarrative.libsyn.com/rss Don’t forget to subscribe and leave a review if you like what you hear. Announcements: Join the UI Narrative Email Club to be the first to hear about weekly blog posts and exclusive podcast recaps. You can sign up at uinarrative.com/emailclub. Want to improve your UI design? Learn more at uinarrative.com/gradingsystem. Let’s Connect: Have a question for me? Email me at hello@uinarrative.com. Let’s connect! #uinarrative Instagram, Facebook, LinkedIn @uinarrative Twitter @uinarrativeco
48 min
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