Advisor Skinny S1:E17 - Total Customer Value
Play • 9 min

In this episode of Advisor Skinny, Mike discusses total customer value. This is the first number you need to know in order to grow your business. It is important to know what your average client is worth to you so that you can, first of all, figure out what can you afford to pay to acquire your next client. Throughout this episode, Mike walks you through a potential method for properly quantifying your client base.

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