Adtech Unfiltered
Adtech Unfiltered
Jul 20, 2020
Create Cause-Based Campaigns
Play • 43 min

While most consumers are familiar with ads that promote the sale of products and services, many may be less familiar with cause-based campaigns—campaigns that the market the missions and movements of cause-based organizations. 

For some perspective on this topic, we speak to Jordan Ruden, Co-Founder of cause-driven ad agency Craft and Commerce, and Amanda Pyron, Executive Director of The Network, a membership organization that advocates against domestic violence.

Amanda shares her inside perspective on the unique challenges that non-profits face, while Jordan provides color on how organizations can approach mission-driven advertising in today’s world.

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