Adtech Unfiltered
Adtech Unfiltered
Dec 15, 2019
Make Media Buying Better (with Tyler Kelly)
Play • 36 min

In an age where innovation is king, it can be shocking to see advertisers and agencies stick to the adage, “If it ain’t broke, don’t fix it.” Yet, media buyers are often stuck using the same tools and systems that were in vogue over a decade ago.

 

Centro President Tyler Kelly has a different approach: He knows that the system is broken and is already working hard to offer solutions. In this episode, Kelly speaks with host, Noor Naseer, about innovating in a hypercompetitive marketplace, accommodating the shifting expectations of marketers, and attracting new generations of talent.

More episodes
Search
Clear search
Close search
Google apps
Main menu