AdExchanger
AdExchanger
Nov 24, 2020
The Future Of Talent, With Publicist CEO Lara Vandenberg
Play • 35 min

Vandenberg launched her company earlier this year, while sick with COVID 19. She talks about that experience and the pandemic's silver linings. "The rat race got so fast," she says. "It’s recalibrated the industry."

Marketing Today with Alan Hart
Marketing Today with Alan Hart
Alan B. Hart
Hispanic Business at PepsiCo with Esperanza Teasdale
On this 243rd episode of "Marketing Today," host Alan Hart speaks with Esperanza Teasdale, vice president and general manager of the Hispanic Business Unit for Pepsico Beverages North America. Teasdale is responsible for the overall strategy, engagement, and sales for a Hispanic business unit that brings in over $2 billion per year. We start our conversation with Teasdale's experience from growing up with two parents that had both immigrated to the US from Ecuador in search of a better life. Since they both had demanding blue-collar jobs, Teasdale "grew up as a latch key kid," taking herself to and from school as a child, essentially responsible for herself. Teasdale then discusses her engineering education, spending time in manufacturing environments after graduation until attaining her MBA and ultimately moving onto sales. Once Teasdale realized that the sales sector wasn't for her, she moved to marketing. We then dive into the Hispanic business unit and the "untapped potential" that led to its creation. Now and into the future, Teasdale and her team are focused on multicultural marketing, as "everything we do should be multicultural because that is the fabric of our country." Teasdale takes us through the helping hands she received throughout her career as a result of her willingness to be vulnerable. "You don't have to wait for someone to ask you to take a seat; you can take it yourself." Lastly, we discuss the opportunity that marketers have today to think differently about their previously rejected ideas because "the world today is different than it was before!"   Highlights from this week's "Marketing Today": As the daughter of immigrants, Esperanza greatly appreciates the sacrifices that her parents made to have a better life. 1:37 Esperanza's parents came from the hot ecosystem of Ecuador to the cold winter in the US. 2:30 Equality is something that everyone is trying to achieve in today's world, especially with all that has gone on this year. 3:22 There were times when Esperanza's parents were injured or sick, and no money came in the door. 3:54 After studying engineering in her undergrad in college, Esperanza spent quite a bit of time in a manufacturing environment. 6:58 Esperanza's company paid for her MBA, after which she had her choice of path, ultimately choosing marketing. 7:48 The Hispanic Business Unit at PepsiCo was created to tap into the previously untapped Hispanic sector. 10:36 Multicultural marketing has gone through a revolution that parallels the makeup of our country. 12:29 There is no one-size-fits-all in the melting pot that is the US, even within each culture. 13:13 P&G has shown to be a champion of diversity and inclusion by driving cultural relevance through its advertising. 16:03 Heading into the future, we need to be more culturally relevant, and the Hispanic Unit is an example of what the marketing industry should look like. 19:10 The chaos and uncertainty of 2020 caused PepsiCo to pause during the initial breakout of COVID. 22:10 Esperanza and her team made sure to study the effects of COVID on the habits of Hispanic consumers. 22:50 The Hispanic population has shown resilience in its journey to get to the US and this helped maintain optimism in the face of chaos. 24:37 To promote passionate multicultural youth's ability to vote, PepsiCo launched its Unmute Your Voice Campaign. 26:12 Esperanza's team is focused on leaning into the communities that need the most help as it enters 2021. 28:06 2020 has shown Americans to be empathetic, looking for ways to help however they can. 29:30 PepsiCo finds itself in so many households in the US that the decision to make a bold message brings a lot of risk. 32:41 Esperanza takes responsibility in her role as a Latina executive to bring others along to change their paths for the better. 35:06 The ability to show up, take action without someone asking, and put yourself out there will bring the greatest rewards. 38:30 Throughout her career, Esperanza has received advice and help from high-level executives to be successful. 39:15 The experience of losing both of her parents, while devastating, taught Esperanza a lot about herself and her family history. 42:10 Esperanza feels a responsibility to be empathetic to the motivations behind the actions of the people around her. 44:15 Looking back, Esperanza would encourage herself to take the offered hands of anyone that had done her wrong. 46:01 The Mastercard Initiative created a card that allowed anyone that is transgender to have their true identity on the card. 48:35 For those marketers with a fixed mindset, current times offer the opportunity to think about things differently. 50:52   Resources Mentioned: Ecuador Latchkey kid P&G's Marc Pritchard Marc Pritchard's work to drive diversity (Adweek) Marc Pritchard from P&G on Marketing Today Pepsi Unmute Your Voice Campaign Scott Finlow from PepsiCo on Marketing Today Growth mindset Orange Theory Arm Band Mastercard Card for LBTQIA+   Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: https://www.linkedin.com/in/esperanza-teasdale-a867225/ https://twitter.com/espyt https://twitter.com/PepsiCo Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/   Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.
54 min
Acquired
Acquired
Ben Gilbert and David Rosenthal
Bitcoin
We had to do it. After 12 years and 3,000,000x appreciation, we kick off Season 8 with the best investment of all-time and our biggest episode ever: Bitcoin. From the first bitcoin transaction of 10k for two Papa John's pizzas (worth about $350m today!!) to $40k+ BTC and maybe the moon beyond, we cover the whole crazy, improbable journey of how a single 8-page PDF document changed the world of money — and perhaps the world itself — forever. If you love Acquired and want more, join our LP Community for access to over 50 LP-only episodes, monthly Zoom calls, and live access for big events like emergency pods and book club discussions with authors. We can't wait to see you there. Join here at: https://acquired.fm/lp/ Sponsors: * Thanks to Tiny for being our presenting sponsor for all of Acquired Season 8. Tiny is building the "Berkshire Hathaway of the internet" — if you own a wonderful internet business that you want to sell, or know someone who does, you should get in touch with them. Unlike traditional buyers, they commit to quick, simple diligence, a 30-day or less process, and will leave your business to do its thing for the long term. You can learn more about Tiny here: http://bit.ly/acquiredtiny * Thank you as well to Vouch and to Capchase. You can learn more about them at: * https://bit.ly/acquired-vouch * http://bit.ly/acquiredcapchase The Bitcoin Playbook: (also available on our website at https://www.acquired.fm/episodes/bitcoin ) 1. Technological paradigm shifts are ideal opportunities for attacking incumbents. * The traditional finance system worked fantastically well for 500 years, but it wasn't built for the internet. The fact that sharing your bank account or credit card number is required in order to transact, but there's no really robust way to protect against fraud when doing so, provided the perfect seam for a new entrant. Bitcoin and its creators saw this shortcoming and created a new form of money that worked like email. 2. In the early days of a network-effect system, usage matters more than use-cases. * Because the value of a network grows as a function of Metcalfe's Law (value = # of engaged participants squared), in the early days simply growing the number of engaged participants matters more than the specifics of what those participants are actually doing. As the network's value grows, it will become attractive to successively more groups of users and use cases. * Bitcoin started as the domain of researchers and fringe libertarians, then illicit transactions (Silk Road), then speculation (the ICO boom) before finally reaching adoption by the mainstream investment community. Each wave built enough monetary value in the network to make it attractive to the next set of users. Similarly Facebook went from sharing photos of attractive undergrads to how billions communicate, and Airbnb went from ratty airbeds to ~10x larger than any hotel chain, all within a few short years. 3. Distributing network value out to its participants creates large incentives for adoption. * Rewarding miners with bitcoin itself created a huge incentive for participants to join and stay in the Bitcoin network. Although this dynamic got a bad rap during the ICO bubble when it was overused and overpromised by grifters and scammers, it remains a powerful strategy and will likely be used more going forward. * Perhaps most excitingly, this incentive unlocks massive new potential for open-source software development: people who work on open-source software (or provide other functions) can now receive direct value for their contributions, without being employed in any traditional sense. 4. Just HODL, baby. (aka let your winners run) * You can get rich quickly by getting in early on a winning investment. But you can only get really rich by holding a compounding asset for an extended period of time. Sequoia learned this lesson painfully with its Apple investment in the 1970's: selling its entire position for just a ~$6m profit within a few years. Similarly, anyone who bought 1,000 bitcoin for $10 a piece in 2012 could have sold them for $1m four years later in 2016. But four years on from that, they're now worth $35 million. If you continue to believe Bitcoin has a bright longterm future (which, to be fair, you may not!), what could they be worth in 2024? 5. We're only just realizing the implications of digital scarcity. * For its entire existence before Bitcoin, computing and the internet was all about turning scarcity into abundance. (via infinitely replicable + easily distributable software and other digital goods) For the first time in history, Bitcoin and its underlying blockchain have introduced the opposite: scarce, non-replicable digital assets. Native digital currency (Bitcoin) and smart contracts (Ethereum) are the first big outcomes of this advancement, but there may be many more seismic shifts to come. Links: * Satoshi's Whitepaper: https://www.bitcoin.com/bitcoin.pdf * Matt Huang's "Bitcoin for the Open-Minded Skeptic": https://www.paradigm.xyz/Bitcoin_For_The_Open_Minded_Skeptic.pdf * Nellie Bowles's "Everyone Is Getting Hilariously Rich and You’re Not": https://www.nytimes.com/2018/01/13/style/bitcoin-millionaires.html * Square’s $50m investment in BTC: https://images.ctfassets.net/2d5q1td6cyxq/5sXNrlEh2mEnTvvhgtYOm2/737bcfdc15e2a1c3cbd9b9451710ce54/Square_Inc._Bitcoin_Investment_Whitepaper.pdf Episode Sources: * Full list of episode sources available here: https://docs.google.com/document/d/16QCDNm2qzG3Bn5h1j1KXisxL_JGT7egDx7czX9ThHLY/edit?usp=sharing
3 hr 12 min
Wharton FinTech Podcast
Wharton FinTech Podcast
Wharton Fintech Podcast
Eyal Shinar, Co-Founder of Fundbox - Disrupting B2B Financing
Miguel Armaza sits down with Eyal Shinar, Co-Founder and Executive Chairman of Fundbox, a company focused on disrupting the $21 trillion B2B commerce market by launching the world’s first B2B payments and credit network. Since its inception in 2013, Fundbox has raised more than $300 million dollars from leading investors like Khosla Ventures, General Catalyst, Spark Growth Capital, and Jeff Bezos. We talked about - Company origins - Customer acquisition and distribution strategies - Entrepreneurial challenges - Reflections around the PPP loan program in the US and the company’s incredibly meaningful role at the height of COVID to disburse and fund these loans to small businesses. - His thoughts on the key and strategic roles of fintech and tech during the pandemic - Lessons for entrepreneurs - And a whole lot more! Eyal Shinar Eyal Shinar is the Executive Chairman & Co-Founder of Fundbox. Prior to his current role he served as a vice president at Battery Ventures where he led many projects and investments in the areas of finance, machine learning and software as a service. Additionally, Shinar was one of the first employees of Old Lane, a $5.5 billion New York-based global hedge fund (later acquired by Citigroup), and also worked for Castle Harlan, a leading $6 billion NYC-based buyout firm. Shinar earned his MBA from The Wharton School of Business at the University of Pennsylvania. About Fundbox Fundbox is a leading financial technology company focused on disrupting the $21 trillion B2B commerce market by launching the world’s first B2B payments and credit network. With heavy investments in machine learning and the ability to innovatively analyze transactional data, Fundbox is reimagining B2B payments and credit products in new category-defining ways. Fundbox has received numerous accolades for innovation including the prestigious Forbes A.I. 50, Red Herring North American 100, Forbes Fintech 50, CB Insights Fintech 250, Benzinga 2019 Fintech Listmakers, Forbes Billion Dollar Startup To Watch among others. Since the company’s founding in 2013, Fundbox has raised more than $300 million from a blue-chip group of investors led by Khosla Ventures, General Catalyst, Spark Growth Capital, and Jeff Bezos.
31 min
Today in Digital Marketing
Today in Digital Marketing
Tod Maffin
Organic Content Marketing on… Spotify?!
Is it the end of the line for influencer marketing? A clever organic content program being run on… Spotify. More proof that Facebook reps have no idea what they’re doing. And Twitter deals a smack to YouTube’s face. *➡ Review the show:* *https://RateThisPodcast.com/today* ( https://ratethispodcast.com/today ) ➡ Join our free Slack community: TodayInDigital.com/slack ( http://todayindigital.com/slack ) *HELP SPREAD THE WORD:* ----------------------- * Tweet It: bit.ly/tweet-tidm ( http://bit.ly/tweet-tidm ) to preview a tweet you can publish * Review Us: RateThisPodcast.com/today ( http://ratethispodcast.com/today ) *ABOUT THE PODCAST:* -------------------- * Ads and Classifieds: TodayInDigital.com/ads ( http://todayindigital.com/ads ) * Leave a voicemail at TodayInDigital.com/voicemail ( http://todayindigital.com/voicemail ) * Sources and Transcripts: bit.ly/tidm ( http://bit.ly/tidm ) * Theme music: Mark Blevis ( http://markblevis.com/ ) (all other music licensed by Source Audio) *TOD’S SOCIAL MEDIA:* --------------------- * Twitter: twitter.com/todmaffin ( http://twitter.com/todmaffin ) * LinkedIn: linkedin.com/in/todmaffin ( http://linkedin.com/in/todmaffin ) * Tod’s agency: engageQ.com ( http://engageq.com ) * TikTok: /tiktok.com/@todmaffin ( http://tiktok.com/@todmaffin ) * Twitch: twitch.tv/todmaffin ( http://twitch.tv/todmaffin ) (game livestreaming) *Today in Digital Marketing is hosted by Tod Maffin (* *https://TodMaffin.com* ( http://todmaffin.com/ ) *) and produced by engageQ digital (* *https://engageQ.com* ( https://engageq.com ) *). Subscribe at* *https://TodayInDigital.com* ( http://todayindigital.com/ ) *or wherever you get your podcasts.* Privacy & Opt-Out: https://redcircle.com/privacy
7 min
The Tennis Files Podcast
The Tennis Files Podcast
Tennis Files LLC/Tennis Channel Podcast Network
TFP 182: How to Level Up Your Tennis Fitness: 8 Key Strategies
On Episode 182 of The Tennis Files Podcast, I’ll reveal my top 8 strategies to help you transform your tennis fitness. A lot of us struggle with creating a consistent tennis fitness plan that delivers the physical improvements we need to play better tennis and prevent injuries. There’s no doubt that fitness can be the difference-maker between outlasting your opponent and losing because you are out of shape, or even worse, sustaining a career-threatening injury. So on this episode I have put together a list of the 8 ways you can level up your fitness in 2021 and beyond. In this episode, you’ll learn how to be more consistent with your workout routine, specific exercises to improve your strength and speed, how to stay committed to your workouts with accountability strategies, the importance of getting enough sleep and how it impacts your fitness, how to record your progress and much more! I really hope you enjoy the show! If you learned something useful from it, let me know in the comments below. And be sure to subscribe to Tennis Files to receive the latest tennis content to improve your game straight to your inbox. The Four Tendencies Leg Strength Workout for Tennis Players (NO Equipment Needed!) 10 min TENNIS STRETCH ROUTINE for Flexibility and Injury Prevention How Much Sleep Do You Need - Guidelines Tennis Summit The Tennis Files Podcast Tennis Files YouTube Channel Subscribe to the Podcast and Leave a Review Here! Learn more about your ad choices. Visit megaphone.fm/adchoices
35 min
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