AdExchanger
AdExchanger
Nov 19, 2019
How We Got To Now
Play episode · 54 min

Digital ad pioneer Richy Glassberg talks about the early development of ad formats and T&Cs that became the foundation for today's vibrant programmatic ecosystem. And he describes his new venture, Safeguard Privacy.

The Flip
The Flip
Justin Norman
Smart People Should Build Things - On Recruiting and the Global Competition for Top Talent
The very nature of a high-growth startup means that the company is always growing and hiring at a rapid rate. And for African startups, in particular, the talent question is even more acute, given the general challenges of sourcing for select roles, as well as the difficulty in competing for talent with other startups, multinationals, and companies elsewhere in the world. In this episode, we unpack the talent and recruiting situation for venture-backed startups and growth-stage companies - how do we source for newer types of roles, like product and growth? Do we hire for aptitude and train up? Do we go to where there is more talent? How does remote work - particularly during COVID-19 - play a role here? 2:50 - We discuss the current recruiting landscape with Toun Tunde-Anjous, Founder of The People Practice. 4:38 - Charles Sekwalor, CEO of Movemeback, shares his views on the talent question, and the opportunities with startups and growth-stage companies on the continent. 8:17 - We explore startup recruitment strategy with Ijeoma Oyeyinka, Helium Health's Head of HR. 10:26 - Many startups, including Helium Health, use outside recruiters, as well. Toun's The People Practice is one such firm. 11:20 - We har from Ijeoma & Mansi Babyloni, Flutterwave's Global Head of People Strategy on the hiring competition, and the pitches they make to mission-driven talent. 15:12 - Mansi & Toun on compensation and their experiences with African startups offering equity packages. 17:59 - On remote working dynamics and the opportunity to tap into a wider talent pool, particularly due to COVID-19. 20:46 - A discussion on training & development of talent, and in particular less experienced talent, on the continent. 24:23 - We hear from Aaron Fu, on the Venture for Africa fellowship program, and their endeavor to de-risk an exploration into the African tech and startup ecosystem. 28:13 - As always, a reflective conversation between Justin Norman and Sayo Folawiyo on this episode's topic.
32 min
Guy Kawasaki's Remarkable People
Guy Kawasaki's Remarkable People
Guy Kawasaki
Kara Goldin: Founder and CEO of Hint, Author of Undaunted
This episode’s guest is Kara Goldin. She is the founder, CEO, and chief taster of Hint, the lifestyle company that sells bottled water and hand sanitizers Prior to Hint, she has worked for are AOL, CNN, and Time. And, well, technically, the TeePee restaurant in Arizona. She is a graduate of Arizona State University. The episode starts with a story about an executive from a large beverage company in Atlanta addressing her as “sweetie” and how that was a pivotal moment in her undaunted quest to start a company that sold bottled water. Today Hint is over fifteen years old and sales exceed $150 million. It gone from employing Kara and her husband to over employs 200 people. In this episode we discussed: 🍊 what it takes to make a cold call 🍎 get your products into Whole Foods 🍋 and, in general, how to be undaunted This episode is brought to you by reMarkable, the paper tablet. It's my favorite way to take notes, sign contracts, and save all the instruction manuals to all the gadgets I buy. Learn more at remarkable.com I hope you enjoyed this podcast, would you please consider leaving a short review on Apple Podcasts/iTunes It takes less than sixty seconds, and it really makes a difference in swaying new listeners and upcoming guests. I might read your review on my next episode! Sign up for Guy's weekly email at http://eepurl.com/gL7pvD Connect with Guy on social media: Twitter: twitter.com/guykawasaki Instagram: instagram.com/guykawasaki Facebook: facebook.com/guy LinkedIn: www.linkedin.com/in/guykawasaki/ Read Guy’s books: https://guykawasaki.com/books/ Thank you for listening and sharing this episode with your community.
55 min
Marketing Trends
Marketing Trends
Mission
Aligning Your Marketing with Generation Z
No two generations are ever the same, but there has never been a generation that has demanded so much of a marketing department’s attention quite like Generation Z. On this episode of Marketing Trends, Kamal Bhandal, the Vice President of Global Marketing and Consumer Marketing for Align Technology, discusses how marketing teams are shifting their attention to connect with a younger generation and meet their needs. Plus she talks about why authenticity and storytelling are at the heart of their efforts to connect with that group. Main Takeaways * Demanding Attention: Generation Z is demanding the attention of marketers everywhere and forcing marketing departments to up their game when it comes to creativity. In order to appeal to a younger audience, marketers need to improve their creativity levels by telling authentic and different stories. If you can’t connect with Generation Z from an authenticity standpoint, you won’t be able to speak to them effectively. * Experimentation Breeds Success: Focus your efforts on trying new things. If your data is telling you your messaging isn’t working, it’s time to invest your resources into something new. Feel free to expand your horizons to understand what works for your brand and what doesn't. * Consuming That Content: Media consumption has changed and as a result, content production strategies need to be adjusted as well. As consumers are spending more time with their devices, you should be experimenting with new ways to reach them where they are. --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
39 min
The Student Mindset Podcast
The Student Mindset Podcast
Brandon Zhang
S2E14 "Anna Gat - Founding Interintellect and Zones of Genius"
On today's podcast, I speak with Anna Gat, the CEO and founder of Inter Intellect, a startup dedicated to bringing people together for intellectual discussions and salons. On today's episode, Anna and I talk about how Inter Intellect was created, finding your ikigai, and what goes into a perfect inter intellect salon meeting. 1. Interintellect 2. Anna's Twitter 3. Interintellect's Twitter 4. Brandon's Twitter 5. Brandon's Website 5 Key Takeaways:  1. After some time, it became clear to me that going about solving how healthy intellectual life can flourish, maybe approaching it with a self-defense toolkit is not the right thing to do.  2. Nowadays, there are a lot more diversity and ideas, opinions, and experiences. And the people are quiet if the environment is set to encourage this kind of friendliness and openness. And then people will actually come with their metaphorical or actual, you know, snacks and wine and listen to each other.  3. This is the same for online communities, you can't just like put random people together and say, now you're a community, there has to be something being done there. And the other thing is culture and I think, you know, creating the rights and responsibilities of a community.  4. I had this moment of clarity, when I understood that I don't want to have a meta life, that I no longer want to teach and write and write movies and translate novels. I felt like the world is upside down, and everybody's needed, it was a call to arms moments.  5. I think that's so so important because, in England, We always talk about the zone of genius that everybody has not everybody's a genius, but every single person has a zone of genius. And your zone of genius comes from the mid middle part of your Venn diagram, right? Just like, lay over each other, all these different things that you're good at, and see what is in the middle and just either find the job that fits that or make it. For me, what was in the middle of my Venn diagram, I was looking at companies that would be doing this, and I couldn't find anything. And so I had to start my own startup, right.
33 min
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