AdExchanger
AdExchanger
Apr 16, 2020
Social Distancing With Friends: Alexis Van De Wyer
Play • 33 min

Audience reach is up for digital audio, and dramatically more listening is happening via smart speakers. In this episode, the CEO of AdsWizz discusses these and other trends in the podcasting space.

Marketing Today with Alan Hart
Marketing Today with Alan Hart
Alan B. Hart
Agile Research with Rob Holland CEO at Feedback Loop
On this 242nd episode of "Marketing Today," host Alan Hart speaks with Rob Holland, the CEO at Feedback Loop, a technology growth company that provides rapid consumer feedback through its agile research platform. We begin the interview with Holland's upbringing in Staten Island and eventually to the West Coast, but wherever he went, it never seemed to be permanent. Holland believes "being comfortable with mobility has been a real game-changer," allowing him to adapt quickly to new environments. We then move to Holland's financial background and how it helped him when making the transition to managerial positions. Though he started in finance and eventually found his way to the marketing side, Holland has "always been connected to the consumer in some way." Holland then dives into Feedback Loop, defining agile research as a tool that "provides directional guidance early and often to guide decisions that might otherwise be made by opinion or rank, rather than data." Holland has seen first-hand that "the whole idea of getting rapid consumer feedback to solve rapidly changing needs in very dynamic markets has never been greater," and it's not going to go away anytime in the foreseeable future. Lastly, we end our conversation on the current polarizing state of the world and how "it's forcing marketers and brands to take sides in places that they really have no need to get into." Marketing teams need to tread lightly! Highlights from this week's "Marketing Today": Rob grew up in Staten Island before heading to the West Coast after high school, though he has remained a Mets fan. 1:20 Both sides of Alan's wife's family are your typical Italian family from Staten Island. 1:49 Throughout his career, Rob has stayed connected to the end-consumers the entire way. 2:38 Starting in finance, Rob moved into market analytics, where he began to climb the management ladder. 3:16 Rob's operational finance background gave him an advantage when he made the transition to the management side. 4:11 Find someone who knows the finance side of the company, as it will always be an advantage. 5:50 Feedback Loop provides an agile research platform that serves teams that want to do their own research. 6:06 The Founder of Feedback Loop recognized the lack of ability to get rapid consumer feedback. 7:16 Over time, Alpha's platform (prior name) evolved and grew with its customers and product development teams. 8:10 After so much growth, Alpha stopped describing the platform accurately, so the company changed its name to Feedback Loop. 8:56 Rob has seen the impact of the constantly evolving market on Feedback Loop and the marketing research industry as a whole. 10:48 Research teams are having a hard time trying to keep up with the shifting market, and that's where Feedback Loop hopes to help. 11:36 Agile research provides small chunks of information quickly to inform incremental decisions. 12:45 The rapid feedback provided by Agile Research is most comparable to using windshield wipers during a storm, allowing you to keep moving forward. 13:55 Product teams and research teams need buffers, and Agile Research provides those controlled parameters. 15:05 Feedback Loop works with consumer-faced businesses of various sizes across a variety of industries. 17:25 Farmers Insurance, a client of Feedback Loop, created Toggle, a direct-to-consumer product that allows them to connect to younger generations. 17:48 Due to COVID, the behaviors and expectations of consumers are changing rapidly. 20:50 Feedback Loop is working with brands that are being forced to re-evaluate because of the massive shift that the world is going through. 22:17 Industries that had pre-understood truths have to re-evaluate what those truths are and show consumers that they are adapting. 23:40 Moving around often while growing up gave Rob the flexibility to adapt to new environments very quickly. 25:25 Looking back, Rob would have taken more calculated risks by moving faster through his career. 27:06 Apple and Amazon are brands that Rob likes to stalk and watch grow by continuously surrounding their consumers. 30:22 Digital transformation has shown maturity by blending things that you can't touch and feel with real physical products. 33:48 Differing political and socio-economic views are sucking companies into black holes right now. 35:00   Resources Mentioned: Feedback Loop Rob Holland Agile Research at Feedback Loop Farmer's Insurance and Toggle Case Study Rhino Case Study Staten Island Karate Kid Ralph Macchio Miyagi (Pat Morita) com – Design your custom planner Apple, Amazon, Amazon Prime Marketing in the #FakeNews Era (book) by Peter Horst Marketing Today episode with Peter Horst on book Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: https://www.linkedin.com/in/rob-holland-9800ab1/ https://twitter.com/feedbackloopcom Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/   Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.
40 min
IT Visionaries
IT Visionaries
Mission
Living on the Edge: How Netskope is Redefining Edge Security
When Netskope CEO and founder Sanjay Beri left his role with well-known Juniper Networks, he knew the internet and the way that we protected ourselves virtually was changing. The issue is that while Sanjay knew companies needed to leave their old security tactics behind, convincing members of the C-Suite that they needed to invest in new security measures is a very difficult task. So he showed them why. _“Without them telling us anything, we basically uncovered all their shadow IT, all their data that was being filtered not by malicious people, but by their own employees who just didn't know better,”_ he said. _“It's so apparent that people don't know where their data is and by showing them where their data is they realize how exposed they really are.”_ Sanjay is working to make security more proactive, less reactive, and more educational via his new venture with Netskope. On this episode of _IT Visionaries_, Sanjay discusses how companies can uplevel their security techniques, why SaaS applications are leaving your data unprotected and exposed in areas you might not realize, and why it’s time security companies start educating their peers on best practices. Main Takeaways * Lost in Translation: Every 10 to 15 years, the language of the internet changes. As that happens, your SaaS application must change with it. Software that is 15 years old, is unable to understand the new intricacies of the internet, which leaves companies and users vulnerable to various threats. * Living on the Edge: Your security needs to live where your employees reside — which recently is at the edge — so that no matter where employees work, your system is there to protect them. With so many employees working remotely in 2021, most of a company’s data and documents are living in the cloud, even if your company is not cloud-native, so necessary security needs to be put in place to protect it. * Here to Educate and Protect: Security teams have a responsibility to not only protect their end-users, but they also must be educating the end-users on why and how they are putting themselves at risk. The purpose of this educational philosophy is so that users can understand the risks once they have been briefed, and you can then take action to minimize risk. IT Visionaries is brought to you by the Salesforce Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform
46 min
The Tennis Files Podcast
The Tennis Files Podcast
Tennis Files LLC/Tennis Channel Podcast Network
TFP 181: The Mindset, Routines, and Training Secrets of an ATP Pro with Nathan Pasha
On Episode 181 of The Tennis Files Podcast, I spoke with ATP Pro Nathan Pasha about how you can elevate your training, mindset, routines and technique. Nathan has been ranked as high as #119 in the world in doubles and #507 in singles on the ATP Tour. Before turning pro, Nathan played college tennis at the University of Georgia where he reached #19 in the nation and UGA was ranked as high as #2. Nathan is now focusing his efforts exclusively on mastering doubles and is poised to crack the top 100. He also maintains a website at nathanpasha.net where he shares his tournament results, travel experiences, achievements, and tennis insights. On the show, you’ll learn how to prepare for your matches like a pro, what to do in-between points to stay focused, how self-awareness plays a huge part in your tennis development, how Nathan analyzes his matches and creates practice plans based on his observations, technique fundamentals for the flex volley, the key change that Nathan made to his serve technique to gain more spin and power, one of the most important principles to being a good tennis coach, and much more! I hope you enjoy my interview with Nathan! Let us know what you think about this episode in the comments below! And be sure to subscribe to Tennis Files to receive the latest tennis content to improve your game straight into your inbox! Nathanpasha.net Nathan’s Instagram  The Tennis Files Podcast Atomic Habits Finding Your Zone Mindset: The New Psychology of Success Flow: The Psychology of Optimal Experience Learn more about your ad choices. Visit megaphone.fm/adchoices
1 hr 46 min
Search
Clear search
Close search
Google apps
Main menu