AdExchanger
AdExchanger
Apr 1, 2020
Social Distancing With Friends: Erin Matts
Play • 26 min

Hearts & Science US CEO Erin Matts takes us on a virtual tour of her day pitching clients, supporting employees and trying to keep morale high during a global pandemic. She also talks about indulging in long walks with her labrador retriever, Bruce.

Behavioral Grooves Podcast
Behavioral Grooves Podcast
Kurt Nelson, PhD and Tim Houlihan
The Counterintuitive Persuasion of The Catalyst with Jonah Berger
Jonah Berger is a marketing professor in the Wharton School at the University of Pennsylvania and the internationally best-selling author Contagious and Invisible Influence. He consults with some of the largest corporations in the world and derives great insights from his interactions with business leaders wrestling with strategic issues. In this episode, we caught up with Jonah to discuss his most recent book called The Catalyst. His book takes a counter-intuitive view on persuasion by focusing on reducing barriers to change rather than learning just the right lines, information, or coercive measures to use. Jonah advocates for first understanding why people are doing what they’re doing before we try to get them to do something else. He shared his REDUCE model with us - Reactance, Endowment, Distance, Uncertainty, and Corroborating Evidence – and we dove into Reactance as a major component of how we resist change. The harder you push on someone to change, the more likely they are to push back. It’s natural for us to push back and to illustrate, just try this little experiment with someone in your household (another adult). Ask your adult counterpart to hold up their hand at shoulder level and have your palms meet. Tell them you’re going to push on their hand, then do it with some force. Do they push back to slow the advance of your hand or do they just go limp and let you push their hand as far as you can? It’s likely that they’ll push back. The same is true of any behavior change. And that’s okay. Our natural tendencies serve us well in many situations, but not all. Jonah’s perspective on how catalysts change behavior will open your mind to new ideas. We hope you enjoy it and, this week, find your groove. © 2021 Behavioral Grooves Links Jonah Berger, PhD: https://jonahberger.com/author-bio/ Jonah Berger Additional Resources: https://jonahberger.com/resources/ Lee Ross, PhD: https://profiles.stanford.edu/lee-ross Mark Lepper, PhD: https://psychology.stanford.edu/people/mark-lepper Kurt Lewin, PhD “Force Field Analysis”: https://en.wikipedia.org/wiki/Kurt_Lewin Musical Links Whitney Houston “I Will Always Love You”: https://www.youtube.com/watch?v=ardglr9MVVQ Queen “We Will Rock You”: https://www.youtube.com/watch?v=XvKkIttJLcc Tim Houlihan “Thinking About You”: https://www.youtube.com/watch?v=xS-PsjRktUk Dolly Parton “I Will Always Love You”: https://www.youtube.com/watch?v=x0bEZH6ZqG4
48 min
I'll Drink to That! Wine Talk
I'll Drink to That! Wine Talk
Levi Dalton
IDTT Wine 481: Wine Before and After the Genocide
Zorik Gharibian is the founder of the Zorah winery, in the Vayots Dzor region of southern Armenia. Zorik discusses the long history of wine production in Armenia, referencing evidence that wine was made in Armenia in the Copper Age (about 6,000 years ago). He talks about the grape remnants and clay storage jars that have been found from that time. And he discusses other wine related finds in Armenia, in both the pre-Christian era and later. Zorik then explains why a hundred year gap occured in the dry wine production of Armenia, and he talks about the situation for wine as he found it in Armenia in the late 1990s. Zorik explains his rationale for beginning his own winery in Armenia, and talks about the different winemaking regions of Armenia. He gives special emphasis to the area that he chose to base his production in, Vayots Dzor. He talks about the native grape family of that region, which is known as Areni, and his experiences with planting a new Areni vineyard. That is contrasted with his comments about a much older vineyard of Areni, which he also works with. Both vineyards are own-rooted, as phylloxera is not present in the region. Zorik also talks about the amphora clay containers that housed wine in Armenia in ancient times, and which he uses today as well. He gives his explanation for why he chose to mature his Areni wine in amphora - known as Karas in Armenia - as opposed to wooden barriques. And he relates details about his search to find amphora that were already existing in Armenia and which he could use, as well as to develop production of new amphora there today. He further gives a summary of the drinking habits of his surrounding region in Armenia, and an outlook on what it is like working in Armenia today. This episode also features commentary from: Katherine Moore, Union Square Wines Lee Campbell, Early Mountain Vineyards Conrad Reddick, Monterey Plaza Hotel and Spa
57 min
Marketing Today with Alan Hart
Marketing Today with Alan Hart
Alan B. Hart
Agile Research with Rob Holland CEO at Feedback Loop
On this 242nd episode of "Marketing Today," host Alan Hart speaks with Rob Holland, the CEO at Feedback Loop, a technology growth company that provides rapid consumer feedback through its agile research platform. We begin the interview with Holland's upbringing in Staten Island and eventually to the West Coast, but wherever he went, it never seemed to be permanent. Holland believes "being comfortable with mobility has been a real game-changer," allowing him to adapt quickly to new environments. We then move to Holland's financial background and how it helped him when making the transition to managerial positions. Though he started in finance and eventually found his way to the marketing side, Holland has "always been connected to the consumer in some way." Holland then dives into Feedback Loop, defining agile research as a tool that "provides directional guidance early and often to guide decisions that might otherwise be made by opinion or rank, rather than data." Holland has seen first-hand that "the whole idea of getting rapid consumer feedback to solve rapidly changing needs in very dynamic markets has never been greater," and it's not going to go away anytime in the foreseeable future. Lastly, we end our conversation on the current polarizing state of the world and how "it's forcing marketers and brands to take sides in places that they really have no need to get into." Marketing teams need to tread lightly! Highlights from this week's "Marketing Today": Rob grew up in Staten Island before heading to the West Coast after high school, though he has remained a Mets fan. 1:20 Both sides of Alan's wife's family are your typical Italian family from Staten Island. 1:49 Throughout his career, Rob has stayed connected to the end-consumers the entire way. 2:38 Starting in finance, Rob moved into market analytics, where he began to climb the management ladder. 3:16 Rob's operational finance background gave him an advantage when he made the transition to the management side. 4:11 Find someone who knows the finance side of the company, as it will always be an advantage. 5:50 Feedback Loop provides an agile research platform that serves teams that want to do their own research. 6:06 The Founder of Feedback Loop recognized the lack of ability to get rapid consumer feedback. 7:16 Over time, Alpha's platform (prior name) evolved and grew with its customers and product development teams. 8:10 After so much growth, Alpha stopped describing the platform accurately, so the company changed its name to Feedback Loop. 8:56 Rob has seen the impact of the constantly evolving market on Feedback Loop and the marketing research industry as a whole. 10:48 Research teams are having a hard time trying to keep up with the shifting market, and that's where Feedback Loop hopes to help. 11:36 Agile research provides small chunks of information quickly to inform incremental decisions. 12:45 The rapid feedback provided by Agile Research is most comparable to using windshield wipers during a storm, allowing you to keep moving forward. 13:55 Product teams and research teams need buffers, and Agile Research provides those controlled parameters. 15:05 Feedback Loop works with consumer-faced businesses of various sizes across a variety of industries. 17:25 Farmers Insurance, a client of Feedback Loop, created Toggle, a direct-to-consumer product that allows them to connect to younger generations. 17:48 Due to COVID, the behaviors and expectations of consumers are changing rapidly. 20:50 Feedback Loop is working with brands that are being forced to re-evaluate because of the massive shift that the world is going through. 22:17 Industries that had pre-understood truths have to re-evaluate what those truths are and show consumers that they are adapting. 23:40 Moving around often while growing up gave Rob the flexibility to adapt to new environments very quickly. 25:25 Looking back, Rob would have taken more calculated risks by moving faster through his career. 27:06 Apple and Amazon are brands that Rob likes to stalk and watch grow by continuously surrounding their consumers. 30:22 Digital transformation has shown maturity by blending things that you can't touch and feel with real physical products. 33:48 Differing political and socio-economic views are sucking companies into black holes right now. 35:00   Resources Mentioned: Feedback Loop Rob Holland Agile Research at Feedback Loop Farmer's Insurance and Toggle Case Study Rhino Case Study Staten Island Karate Kid Ralph Macchio Miyagi (Pat Morita) com – Design your custom planner Apple, Amazon, Amazon Prime Marketing in the #FakeNews Era (book) by Peter Horst Marketing Today episode with Peter Horst on book Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: https://www.linkedin.com/in/rob-holland-9800ab1/ https://twitter.com/feedbackloopcom Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/   Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.
40 min
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