AdExchanger
AdExchanger
Jan 21, 2020
China.
Play episode · 48 min

China and the US are inextricably linked, through trade relationships, consumer habits and, increasingly, technology (see: TikTok). In this episode, Humphrey Ho, US Managing Director of China-based agency Hylink Digital, talks about Chinese tech, AI and marketing and its future impact for American citizens and businesses. 

Guy Kawasaki's Remarkable People
Guy Kawasaki's Remarkable People
Guy Kawasaki
Kara Goldin: Founder and CEO of Hint, Author of Undaunted
This episode’s guest is Kara Goldin. She is the founder, CEO, and chief taster of Hint, the lifestyle company that sells bottled water and hand sanitizers Prior to Hint, she has worked for are AOL, CNN, and Time. And, well, technically, the TeePee restaurant in Arizona. She is a graduate of Arizona State University. The episode starts with a story about an executive from a large beverage company in Atlanta addressing her as “sweetie” and how that was a pivotal moment in her undaunted quest to start a company that sold bottled water. Today Hint is over fifteen years old and sales exceed $150 million. It gone from employing Kara and her husband to over employs 200 people. In this episode we discussed: 🍊 what it takes to make a cold call 🍎 get your products into Whole Foods 🍋 and, in general, how to be undaunted This episode is brought to you by reMarkable, the paper tablet. It's my favorite way to take notes, sign contracts, and save all the instruction manuals to all the gadgets I buy. Learn more at remarkable.com I hope you enjoyed this podcast, would you please consider leaving a short review on Apple Podcasts/iTunes It takes less than sixty seconds, and it really makes a difference in swaying new listeners and upcoming guests. I might read your review on my next episode! Sign up for Guy's weekly email at http://eepurl.com/gL7pvD Connect with Guy on social media: Twitter: twitter.com/guykawasaki Instagram: instagram.com/guykawasaki Facebook: facebook.com/guy LinkedIn: www.linkedin.com/in/guykawasaki/ Read Guy’s books: https://guykawasaki.com/books/ Thank you for listening and sharing this episode with your community.
55 min
Behavioral Grooves Podcast
Behavioral Grooves Podcast
Kurt Nelson, PhD and Tim Houlihan
Matt Johnson & Prince Ghuman on Mid-Liminal Marketing and the Ethics of Applied Neuroscience
Matt Johnson, PhD and Prince Ghuman are the authors of “Blindsight: the mostly hidden ways marketing shapes our brains.” We caught up with them to discuss the book, basketball, ethics, and old school hip hop. Matt is a professor at Hult International Business School and he likes to explore the intersections of neuroscience, psychology, and consumerism in his graduate and undergraduate classes. Prince is also at Hult International Business School where he teaches marketing. He is also the founder of PopNeuro, a firm that helps companies to ethically apply neuroscience to their marketing strategies. In our conversation, Matt and Prince introduced us to a new term in neuromarketing they call mid liminal. Not subliminal, but mid liminal. We also talked about the natural partnership between neuroscience and marketing and we covered one of our favorite linguistic games – the Kiki and Bouba studies. Most importantly, we discussed their views on the ethical application of neuromarketing. We also want to note that Prince and Matt are hosting the World’s First Neuromarketing Certification Bootcamp. It will be held live on December 4th through the 6th of 2020. They will be condensing years of neuroscience and marketing insights into a three-day Bootcamp with the intent of outfitting professionals with the latest tools in neuromarketing. Best yet for those looking to build credibility at work: successfully completing the Bootcamp earns you a certification. They also shared a link to the Bootcamp along with a special code (GROOVES) to save $500 off of the registration fee. Use the link in the notes below and type in GROOVES to receive your discount. Of course, this fantastic discount code is ONLY available to listeners of Behavioral Grooves. We encourage you to check it out as we think these guys have a lot to share. Thanks for listening and we hope you go out and find your groove this week. © 2020 Behavioral Grooves Links Matt Johnson: https://www.linkedin.com/in/mattjohnsonisme/ Prince Ghuman: https://www.linkedin.com/in/princeghuman/ “Blindsight”: getbook.at/blindsight Neuromarketing Certification Course: https://www.popneuro.com/neuromarketing-bootcamp Special Discount Code: GROOVES Master Classes: https://www.popneuro.com Nick Van Exel: https://en.wikipedia.org/wiki/Nick_Van_Exel Steph Curry: https://en.wikipedia.org/wiki/Stephen_Curry Klay Thompson: https://en.wikipedia.org/wiki/Klay_Thompson Wine Shop Study: https://www.researchgate.net/publication/232593421_The_Influence_of_In-Store_Music_on_Wine_Selections Kiki and Bouba Effect: https://en.wikipedia.org/wiki/Bouba/kiki_effect Phillip Kotler: https://en.wikipedia.org/wiki/Philip_Kotler OCEAN/BIG 5: https://en.wikipedia.org/wiki/Big_Five_personality_traits Cass Sunstein on Ethics: http://www.law.harvard.edu/programs/olin_center/papers/pdf/Sunstein_809.pdf Charlotte Blank on Don’t Be Creepy episode 9: https://behavioralgrooves.com/episode/dont-be-creepy-data-transparency-with-charlotte-blank/ Porsche: https://www.porsche.com/usa/ Breitling: https://www.breitling.com/us-en/ Purple: https://purple.com/ Serta: https://www.serta.com/ IKEA: https://www.ikea.com/us/en/ Sleep Number Bed: https://www.sleepnumber.com/ Onomatopoeia: https://www.youtube.com/watch?v=FBQCgjo1QTU Kurt Nelson, PhD: kurt@lanterngroup.com Tim Houlihan: tim@behavioralchemy.com Musical Links “Old Town Road” remix: https://www.youtube.com/watch?v=7ysFgElQtjI Grandmaster Flash: https://www.youtube.com/watch?v=PobrSpMwKk4 Busy Bee Starski: https://en.wikipedia.org/wiki/Busy_Bee_Starski Tribe Called Quest: https://en.wikipedia.org/wiki/A_Tribe_Called_Quest Van Morrison: https://en.wikipedia.org/wiki/Van_Morrison The Beatles: https://www.youtube.com/watch?v=yYvkICbTZIQ Al Green “Let’s Stay Together”: https://www.youtube.com/watch?v=uSu6tcbMOu0 Beatnick Music: https://en.wikipedia.org/wiki/Beatnik Flora Cash: https://www.floracash.com/ Sea Wolf: https://www.youtube.com/watch?v=EF3sOmW6jCA Iron & Wine: http://ironandwine.com/ Angus & Julia Stone: https://www.youtube.com/watch?v=SY7MqreuccI Ministry: https://www.youtube.com/watch?v=0Fx_IkuTRp0 Debussy: https://www.youtube.com/watch?v=-ip64cG7gK4 Hank Williams: https://www.youtube.com/watch?v=-yCQraOX4Bw The Romantics “What I Like About You”: https://www.youtube.com/watch?v=Rqnw5IfbZOU
1 hr 35 min
Badass Digital Nomads
Badass Digital Nomads
Kristin Wilson
DIGITAL NOMAD VISAS: Do You Really Need One?
Digital nomad visas have become quite the trend in 2020 as countries look for ways to bolster their economies with remote worker tourists. But are digital nomad visas just hype? How valuable are they? Do the benefits of digital nomad visas outweigh the costs? Most importantly, do you really need one to travel and work online? In this episode, Kristin evaluates the pros and cons of each digital nomad visa and opines about which ones are worth applying for - if any. DIGITAL NOMAD VISAS COVERED: * Antigua and Barbuda * Barbados * Croatia * Dubai * Estonia * Georgia RESOURCES AND ADDITIONAL INFO: * Medium: "Digital Nomad Visas Are a 'Thing' Now" * Antigua and Barbuda * Apply: Nomad Digital Residence Visa Programme * Barbados * Video: https://youtu.be/BPUQZ8r-YQc * Apply: Barbados Welcome Stamp * Croatia * Video: [coming soon] * Info: Total Croatia News * Dubai * Video: [coming soon] * Apply: Work Remotely in Dubai * Estonia * Videos: * Estonia Digital Nomad Visa * Cost-of-Living in Estonia * Apply: Estonia Digital Nomad Visa * Georgia * About: Remotely from Georgia Programme * Apply: https://stopcov.ge/en/Protocol ........................................................................................................ Thank you to Don Scarcia from the Netherlands for this week's featured review! "Genuine" "There are so many ponzi-scheming DigNoms out there, but Kristin is the real deal! Out of all the fluffed up podcasts in this scene, hers is packed with value from real people, living a real life. She is honest about the hardships, which in itself is very rare these days. If you want to use ‘Badass’ as your non de guerre then you need to be worthy of it. She is." Going somewhere? Get international travel and medical insurance with automatic COVID-19 Coverage: * World Nomads * SafetyWing ........................................................................................................ WORK WITH KRISTIN * Book a private consultation * Join the Make Money Mentorship 6-week program (Special offer for podcast listeners $100 off) * Relocate abroad with Orbis Relocation or Poker Refugees Support the Badass Digital Nomads Podcast: * Become a Patron for $5 per month * Leave a 5* Review: https://lovethepodcast.com/digitalnomad * Leave a voice message * Submit a question or recommend a guest (feedback survey) * Buy new Badass Digital Nomads Merch (Teespring.com/Stores/TravelingwithKristin) Connect With Kristin on Socials: * * Follow on Instagram * Subscribe to Traveling with Kristin on YouTube * Subscribe to Digital Nomad TV on YouTube * Join the Badass Digital Nomads Facebook Group Podcast descriptions may contain affiliate links of products and services we use and recommend at no additional cost to you.
32 min
The Working With... Podcast
The Working With... Podcast
Carl Pullein
How To Be More productive.
This week the question we all ask: How to be more productive You can subscribe to this podcast on: Podbean | Apple Podcasts | Stitcher | Spotify | TUNEIN Links: Email Me | Twitter | Facebook | Website | Linkedin How To be More productive Blog Post Time And life Mastery Carl’s Time Sector System Blog Post The FREE Beginners Guide To Building Your Own COD System Carl Pullein Learning Centre Carl’s YouTube Channel Carl Pullein Coaching Programmes The Working With… Podcast Previous episodes page Script Episode 155 Hello and welcome to episode 155 of the Working With Podcast. A podcast to answer all your questions about productivity, time management, self-development and goal planning. My name is Carl Pullein and I am your host for this show. Last week, I wrote about how to be more productive on my blog and it elicited a lot of questions related to that question: How can we become more productive. The reality is, it’s not rocket science. More of than not what causes out difficulties with productivity are the tools we are using. For some it’s that they are not using any tools, for others it’s they are using the wrong tools altogether. This week, I will explain all so you too can begin down the road of improving your overall productivity. Now before we get to the answer, as I mentioned last week, October is the best time to begin planning the coming year. And, well, 2020 has not turned out exactly as many of us planned. In order to help as many people as I can to develop an achievable plan to really help you dive deep into your dreams and goals and bring them forward so you can begin making progress on them. I know it is difficult to maintain focus on these goals and dreams, but while it may be difficult it is not impossible, and I devised a course a few years ago that helps you to uncover those goals and dreams and to show you how to build them into your everyday life so you can start making progress on them. Time And Life Mastery is my premium course and it is packed full of ideas, methods and strategies that will help you to turn dreams into actionable goals. So for the next few days, you can buy this course, which is normally $99.00 for just $74.99. That’s a 25% saving and it’s a course that will not only show you how to build a life you want, it will also inspire you to take action. I do hope you will join me on the course. I put my heart and soul into this because I know it works. I know because I took delivery of my Range Rover Velar two weeks ago, and that is the start for my wife and me to begin building the lifestyle we want for our long-term future. (Those of you who have taken the course will understand that reference to the Range Rover) I hope you will join me in this course and turn 2021 into the year you wanted for 2020. Okay, it’s time for me now to hand you over to the mystery podcast voice for this week’s question. This week’s question comes from Laura. Laura asks, Hi Carl, I’ve been trying to find ways of getting my work done. I’ve tried all the apps, and read blog posts, books and watched videos, yet I still find I cannot get all my work done. I always feel overwhelmed. Can you tell me how someone can become more productive and better with their time management? Is there some secret? Hi Laura, thank you for your question and thank you to everyone else who wrote to me about this very topic. Now, As I wrote in my blog post, to become more productive you need to become very aware of how you spend your time. Now when I. Say become aware of how you are spending your time, I mean from a bigger picture point of view. Let me explain. The bigger picture view is where you can see how much time you are spending on doing the work—work that matters, and how much time you spend not doing the work that matters. Now, of course, this means identifying what “work that matters” means. Work that matters is work you have decided needs doing. It is the tasks and your task list and it is the meetings and obligations you have on your calendar. You also need to be very aware of how much time you are spending inside your productivity apps. Now let’s get something straight here. While planning and knowing what you need to do is important, I do not deny that time spent planning, processing and reorganising your lists of work is not doing the work. In the COD system that is the “O” - organising. Organising is not doing. Doing is doing. I remember when I was first introduced to Notion. I had seen the videos on YouTube, I had read their website and I was so excited. Finally, I thought, here was an app that would help my planning better than any app that had come before it. I hurriedly installed it on my computer and began setting it up. Six hours later, I was still not quite happy with my set up, so I skipped dinner and carried on. A further two hours later, I was tired. I stopped. I then opened up Todoist to see what work needed doing. I had begun the day with ten tasks. And there, in my today view, were still ten tasks. I had done none of my work. I had spent over eight hours trying to set up Notion how I wanted it and had done nothing important all afternoon. What a complete waste of time. I gave up with Notion, deleted the app snd swore I would never again make that mistake. What you need to realise is when an app developer creates an app, one of the metrics used to convince investors to invest in their startup is the amount of time a user spends using the app every day. So, it is in the best interests of the app developer to encourage you to spend time inside the app. Now, I am not suggesting that is Notion’s intention, I do not know their intentions. But you look at almost any pitch an app startup gives and somewhere in their pitch will be that metric. Now if your goal is to become more productive, spending more time inside a, so-called, “productivity” app is not being more productive. Being more productive is getting your work done to the highest possible standard in the least amount of time. So how do you do that? Well, firstly make sure you are spending enough time each day doing your work. Of course, that is much easier to say than do. But once you become very aware of how you are spending your time it does become easier. For instance, I use my calendar app to block time out each day to work on my core work. The work that really matters. Blocking time on my calendar takes around thirty-seconds. I do it the night before and I only block time out for the next day. I look for the gaps and if I feel I need an hour or two to do some specific work, I will block that time out. Let’s say, for example, I want to write a blog post. I know I need ninety minutes for that task. I look at my calendar and see that between 1:30 pm and 3:00 pm my calendar is clear of meetings. So I will block it. At 1:15 pm the next day I get an alert on my computer to say “writing time in 15 minutes”. So, I will start to finish off whatever I was doing. Take a quick five or ten-minute break and then start writing. I did not need to go to my to-do list manager. I know already my plan was to write the blog post, so my calendar alerted me and I begin. Now, here’s the thing. It’s great to say “I have to do my work”, but how serious are you about your work if you allow distractions to get in your way? I’ve heard all the excuses. I have to be available for my customers, my boss, my colleagues and on and on that list goes. Okay, that may be true. So, what’s more important? Doing your important work or being available 24/7 for your boss, customers, colleagues etc? You can’t really do both. You need to make a decision. Here’s the thing though, you customers, boss and colleagues will never ever be upset or angry with you if you are not available for an hour or so because you are doing the work that matters. Seriously, if you want to become more productive you do need to make those decision…
13 min
HR Works
HR Works
Chris Ceplenski
HR Works COVID-19 Update: Supporting Employees with Headaches and Migraines
In the last episode of HR Works COVID-19 Update, I was joined by Neurologist and headache expert Dr. Charisse Litchman to discuss how the pandemic has lead to increased screen times and consequently increased headaches. In the final part of that discussion, we’ll continue our discussion with Dr. Litchman, including how HR can help their employees prevent headaches as well as support them in finding treatment and care. You may also listen to this track here: https://bit.ly/3iFMu0I Charisse Litchman MD, FAHS is a neurologist, headache specialist, and medical advisor to Nurx (https://www.nurx.com/). She received her undergraduate degree at Wesleyan University and her medical degree at Yale School of Medicine. After completing her internship at Yale New Haven Hospital, she completed her neurology residency at Cornell-New York Hospital. She began a solo private practice in general neurology and became board certified in headache medicine in 2008. She left her private practice in 2018 to become faculty at Yale where she is currently Assistant Professor of Clinical Neurology. Charisse has published articles in headaches and multiple sclerosis and edited the first textbook on a rare soft tissue tumor.  She has earned a certificate in Medical Editing and Writing from the University of Chicago. Charisse has three children and lives in Connecticut with her husband Mark and her two dogs.
8 min
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