AdExchanger
The Operative Word, With CEO Lorne Brown
Jun 17, 2020 · 45 min
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Operative is an ad management technology platform serving some of the world’s biggest media companies. Its longtime CEO talks about the growth of his company, its 2016 merger with SintecMedia and what the future holds. "We always wanted to be the company that helps media businesses with their direct advertising business," he says.
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