AdExchanger
Social Distancing With Friends: Minjae Ormes
May 27, 2020 · 27 min
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Minjae Ormes, CMO of the Verizon mobile cell service Visible, is accustomed to the challenge of demonstrating something like true ROI. On top of that, nowadays brands are trying to be relevant but not tone-deaf, or figuring out whether idealistic, almost PSA-style advertising makes sense as a business.

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