AdExchanger
AdExchanger
May 18, 2020
Social Distancing With Friends: Nicolle Pangis
Play • 29 min

CEO Nicolle Pangis is raising two young girls and a puppy while running TV sales platform Ampersand, all under lockdown. When she's not helping media buyers reallocate their TV dollars around event cancelations, she's building lego statues of Yoda and leading virtual Girl Scout meetings.

Marketing Today with Alan Hart
Marketing Today with Alan Hart
Alan B. Hart
Hispanic Business at PepsiCo with Esperanza Teasdale
On this 243rd episode of "Marketing Today," host Alan Hart speaks with Esperanza Teasdale, vice president and general manager of the Hispanic Business Unit for Pepsico Beverages North America. Teasdale is responsible for the overall strategy, engagement, and sales for a Hispanic business unit that brings in over $2 billion per year. We start our conversation with Teasdale's experience from growing up with two parents that had both immigrated to the US from Ecuador in search of a better life. Since they both had demanding blue-collar jobs, Teasdale "grew up as a latch key kid," taking herself to and from school as a child, essentially responsible for herself. Teasdale then discusses her engineering education, spending time in manufacturing environments after graduation until attaining her MBA and ultimately moving onto sales. Once Teasdale realized that the sales sector wasn't for her, she moved to marketing. We then dive into the Hispanic business unit and the "untapped potential" that led to its creation. Now and into the future, Teasdale and her team are focused on multicultural marketing, as "everything we do should be multicultural because that is the fabric of our country." Teasdale takes us through the helping hands she received throughout her career as a result of her willingness to be vulnerable. "You don't have to wait for someone to ask you to take a seat; you can take it yourself." Lastly, we discuss the opportunity that marketers have today to think differently about their previously rejected ideas because "the world today is different than it was before!"   Highlights from this week's "Marketing Today": As the daughter of immigrants, Esperanza greatly appreciates the sacrifices that her parents made to have a better life. 1:37 Esperanza's parents came from the hot ecosystem of Ecuador to the cold winter in the US. 2:30 Equality is something that everyone is trying to achieve in today's world, especially with all that has gone on this year. 3:22 There were times when Esperanza's parents were injured or sick, and no money came in the door. 3:54 After studying engineering in her undergrad in college, Esperanza spent quite a bit of time in a manufacturing environment. 6:58 Esperanza's company paid for her MBA, after which she had her choice of path, ultimately choosing marketing. 7:48 The Hispanic Business Unit at PepsiCo was created to tap into the previously untapped Hispanic sector. 10:36 Multicultural marketing has gone through a revolution that parallels the makeup of our country. 12:29 There is no one-size-fits-all in the melting pot that is the US, even within each culture. 13:13 P&G has shown to be a champion of diversity and inclusion by driving cultural relevance through its advertising. 16:03 Heading into the future, we need to be more culturally relevant, and the Hispanic Unit is an example of what the marketing industry should look like. 19:10 The chaos and uncertainty of 2020 caused PepsiCo to pause during the initial breakout of COVID. 22:10 Esperanza and her team made sure to study the effects of COVID on the habits of Hispanic consumers. 22:50 The Hispanic population has shown resilience in its journey to get to the US and this helped maintain optimism in the face of chaos. 24:37 To promote passionate multicultural youth's ability to vote, PepsiCo launched its Unmute Your Voice Campaign. 26:12 Esperanza's team is focused on leaning into the communities that need the most help as it enters 2021. 28:06 2020 has shown Americans to be empathetic, looking for ways to help however they can. 29:30 PepsiCo finds itself in so many households in the US that the decision to make a bold message brings a lot of risk. 32:41 Esperanza takes responsibility in her role as a Latina executive to bring others along to change their paths for the better. 35:06 The ability to show up, take action without someone asking, and put yourself out there will bring the greatest rewards. 38:30 Throughout her career, Esperanza has received advice and help from high-level executives to be successful. 39:15 The experience of losing both of her parents, while devastating, taught Esperanza a lot about herself and her family history. 42:10 Esperanza feels a responsibility to be empathetic to the motivations behind the actions of the people around her. 44:15 Looking back, Esperanza would encourage herself to take the offered hands of anyone that had done her wrong. 46:01 The Mastercard Initiative created a card that allowed anyone that is transgender to have their true identity on the card. 48:35 For those marketers with a fixed mindset, current times offer the opportunity to think about things differently. 50:52   Resources Mentioned: Ecuador Latchkey kid P&G's Marc Pritchard Marc Pritchard's work to drive diversity (Adweek) Marc Pritchard from P&G on Marketing Today Pepsi Unmute Your Voice Campaign Scott Finlow from PepsiCo on Marketing Today Growth mindset Orange Theory Arm Band Mastercard Card for LBTQIA+   Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: https://www.linkedin.com/in/esperanza-teasdale-a867225/ https://twitter.com/espyt https://twitter.com/PepsiCo Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/   Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.
54 min
North Star Podcast
North Star Podcast
David Perell
Trevor Bauer: Playing Professional Baseball
My guest today is Trevor Bauer, who is arguably the very best pitcher in Major League Baseball. In 2020, he had the lowest Earned Run Average of any pitcher and won the National League Cy Young Award, which goes to the top pitcher in the game. I wanted to interview Trevor not only because he's an excellent pitcher, but because he takes a radical approach to the game. He's a physicist and a scientist. A scholar and an entrepreneur. And you don't find that combination very often. Furthermore, he might be the most polarizing figure in baseball. Some people love him; some people hate him. But every fan has an opinion on him. Off the field, he's the founder of Momentum, athlete-driven media company that uses storytelling to connect athletes and fans. To build it, he started a podcast and a YouTube vlog where he talks about pitching mechanics and what it's like to play professional baseball. Personally, this was one of the coolest episodes I've ever recorded. I grew up as an avid San Francisco Giants fan, and I still remember getting to the field early to get autographs and catch baseballs during batting practice. This interview would have made little 8-year old David proud, and I'm lucky to share it with you today. Please enjoy my conversation with Trevor Bauer. ____________________________ Show Notes 2:18 - How Trevor would change the way baseball is marketed and to whom it should be pitched. 5:45 - Why updating the game for a modern audience would be difficult, despite what Trevor believes would be a successful move. 11:23 - Why there aren't many unique fields like in San Francisco or Boston. 15:10 - How baseball is not being evangelized well by the people who could be doing it most easily. 19:51 - How general scientific literacy can and should be improved through sports. 23:28 - What it takes for Trevor to scientifically design his pitches and then implement them in a game. 31:00 - The business of baseball, and how Trevor has learned to maneuver its quirks and difficulties. 37:13 - If could choose anybody, who else in the sports world and beyond Trevor would want to talk to. 42:15 - How Trevor looks into the future to superpower his game. 48:07 - The dangers of getting too in-depth in analyzing your game, and how it can hurt you. 54:43 - Why you should practice analytically and perform intuitively. 56:13 - What breathing techniques Trevor employs in his game. 58:18 - The different aspects of building a business and how Trevor is handling each element differently. 1:07:30 - Why Trevor's actual goals in his work and his game aren't covered by the media. 1:10:44 - How his father helped Trevor succeed in baseball by giving him the tools he needed to work hard.
1 hr 14 min
In Depth
In Depth
First Round
Plaid & Dropbox’s Jean-Denis Grèze’s playbook for building an engineering culture of ownership
Today’s episode is with Jean-Denis Grèze, Head of Engineering at Plaid, which securely connects your bank to your apps. Before joining Plaid, Jean-Denis served as Director of Engineering at Dropbox, and even had a stint in law school and one year as a lawyer under his belt before diving deep into the world of CS. While he says becoming a lawyer was a “four-year detour he probably didn’t need,” there’s a lot to be said for how it’s shaped his engineering career and management philosophy. As he puts it, he strongly favors pragmatism over perfection, and it’s something he hammers home within his engineering teams. In today’s conversation, Jean-Denis pulls on threads from across his career to weave together a modern playbook for engineering leadership — and the hard-won lessons that stick with him. He also shares his insights on why his engineering org doesn’t have titles, the one question he asks every engineering manager candidate, and how his team prioritizes technical debt and keeping the lights on versus sexy, brand-new projects. Today’s conversation is a must-listen for technical leaders or those who are eyeing the engineering leadership track. From motivating a team to tracking the right KPIs, Jean-Denis has got tons of great tactics and stories from his time at Plaid and Dropbox for you to learn from. You can email us questions directly at review@firstround.com or follow us on Twitter @twitter.com/firstround and @twitter.com/brettberson
57 min
Behavioral Grooves Podcast
Behavioral Grooves Podcast
Kurt Nelson, PhD and Tim Houlihan
The Counterintuitive Persuasion of The Catalyst with Jonah Berger
Jonah Berger is a marketing professor in the Wharton School at the University of Pennsylvania and the internationally best-selling author Contagious and Invisible Influence. He consults with some of the largest corporations in the world and derives great insights from his interactions with business leaders wrestling with strategic issues. In this episode, we caught up with Jonah to discuss his most recent book called The Catalyst. His book takes a counter-intuitive view on persuasion by focusing on reducing barriers to change rather than learning just the right lines, information, or coercive measures to use. Jonah advocates for first understanding why people are doing what they’re doing before we try to get them to do something else. He shared his REDUCE model with us - Reactance, Endowment, Distance, Uncertainty, and Corroborating Evidence – and we dove into Reactance as a major component of how we resist change. The harder you push on someone to change, the more likely they are to push back. It’s natural for us to push back and to illustrate, just try this little experiment with someone in your household (another adult). Ask your adult counterpart to hold up their hand at shoulder level and have your palms meet. Tell them you’re going to push on their hand, then do it with some force. Do they push back to slow the advance of your hand or do they just go limp and let you push their hand as far as you can? It’s likely that they’ll push back. The same is true of any behavior change. And that’s okay. Our natural tendencies serve us well in many situations, but not all. Jonah’s perspective on how catalysts change behavior will open your mind to new ideas. We hope you enjoy it and, this week, find your groove. © 2021 Behavioral Grooves Links Jonah Berger, PhD: https://jonahberger.com/author-bio/ Jonah Berger Additional Resources: https://jonahberger.com/resources/ Lee Ross, PhD: https://profiles.stanford.edu/lee-ross Mark Lepper, PhD: https://psychology.stanford.edu/people/mark-lepper Kurt Lewin, PhD “Force Field Analysis”: https://en.wikipedia.org/wiki/Kurt_Lewin Musical Links Whitney Houston “I Will Always Love You”: https://www.youtube.com/watch?v=ardglr9MVVQ Queen “We Will Rock You”: https://www.youtube.com/watch?v=XvKkIttJLcc Tim Houlihan “Thinking About You”: https://www.youtube.com/watch?v=xS-PsjRktUk Dolly Parton “I Will Always Love You”: https://www.youtube.com/watch?v=x0bEZH6ZqG4
48 min
Wharton FinTech Podcast
Wharton FinTech Podcast
Wharton Fintech Podcast
Samir Chaïbi, Investor at Insignia Ventures - Fintech in Southeast Asia
Miguel Armaza sits down with Samir Chaibi, investor at Insignia Ventures Partners, a Southeast Asian growth and venture investing fund with over $350 million in assets under management, where he specifically focuses in backing fintech startups. Prior to Insignia, Samir spent many years working around the world and got his MBA at our Wharton School. We discussed: - Samir’s background and his path to venture capital - Company history for Insignia Ventures Partners, their investment thesis, and a bit about the portfolio companies - The evolution and current state of the fintech ecosystem in Southeast Asia - The surprising parallels between fintech in Latin America and Southeast Asia - His outlook of the regional future of the industry - And a lot more! Samir Chaibi Samir Chaibi is a Principal at Insignia Venture Partners (IVP), a Southeast Asia-focused growth and venture investing fund with US $350M+ in AuM. Prior to IVP, Samir was a venture investor at STRIVE, a Tokyo headquartered VC fund deploying capital into seed rounds across Japan, Southeast Asia, and India. Samir started his career in investment banking with Lazard (France) and Citigroup (UK) before transitioning to private equity and joining the Qatar Investment Authority (QIA), a US $400bn+ sovereign wealth fund. Samir also co-founded DocEx Legal, a legal technology startup, leveraging an experienced team of lawyers based in South Asia to solve the legal talent gap across the Middle East. Samir graduated from a three-year dual-degree MBA/MPA program at The Wharton School, University of Pennsylvania and Harvard University, John F. Kennedy School of Government with a focus on entrepreneurship, finance, and technology policy. About Insignia Ventures Partners Insignia Ventures Partners is an early-stage technology venture capital firm focusing on Southeast Asia since 2017, managing capital from premier institutional investors including sovereign wealth funds, foundations, university endowments and renowned family offices from Asia, Europe and North America.
22 min
Techish
Techish
Techish
Twitter Bans Trump. Issa Rae, Pandemic Travelling. Where is Jack Ma? Leaving WhatsApp for Signal?
Techish is back with a brand new episode! Abadesi and Michael discuss Jack Dorsey finally banning Donald Trump from Twitter following his incitement of violence and attempted coup. They also break down: Does we need stronger regulation for social media? The Black woman who moved to Bali and faced immediate viral backlash Where is Chinese billionaire, Jack Ma? Insecure to end after 5 seasons Should we leave WhatsApp for Signal over privacy concerns? ------------------------------------------- This episode was sponsored by: Waymark: https://www.pocitjobs.com/job/49772 Storj Labs: https://storj.bamboohr.com/jobs/ ————————————————————— www.pocitjobs.com for roles for POC in tech www.hustlecrew.co for talks and training to make your company more inclusive ———————————————————— ————————————————————— Extra Reading: blog.twitter.com/en_us/topics/com…/suspension.html www.indy100.com/people/bali-ameri…l-thread-b1788524 www.wired.co.uk/article/jack-ma-d…ear-ant-group-ipo www.nbcnews.com/news/nbcblk/issa-…season-5-n1254139 arstechnica.com/tech-policy/2021/…op-using-the-app/ ————————————————————— Use the hashtag #Techish on Twitter. Support Techish at www.patreon.com/techish Advertise on Techish: goo.gl/forms/MY0F79gkRG6Jp8dJ2 ----------------- Stay In Touch: www.twitter.com/michaelberhane_ www.twitter.com/abadesi www.instagram.com/techishpod twitter.com/techishpod Email us at techishpod@gmail.com
33 min
Made You Think
Made You Think
Nat Eliason and Neil Soni
66: Making the Navalmanack: Interview with Eric Jorgenson
“Even today, what to study and how to study it are more important than where to study it and for how long. The best teachers are on the Internet. The best books are on the Internet. The best peers are on the Internet. The tools for learning are abundant. It’s the desire to learn that’s scarce.” - Naval Ravikant In this episode of Made You Think, Nat and Neil are joined by Eric Jorgenson. Eric is a writer, product strategist, and author of The Almanack of Naval Ravikant. We cover a wide range of topics including: * How Eric came to the idea of writing The Almanack * What Eric's biggest lessons and takeaways were from authoring this book * What topics didn't end up making the final cut * The future of education and online courses * The idea of leverage and how it can be used And much more. If you haven't already, make sure to check out our last episode where we talked in great depth about The Almanack and discussed our key takeaways from the book. Let us know what you think of this episode by sending a tweet to Nat, Neil, and Eric! Links from the Episode Mentioned in the show * Previous MYT Episode (0:35) * Naval on Shane Parrish's podcast (2:27) * Readwise (10:30) * Bonus Section: Education (27:07) * Building a Second Brain (32:22) * Lambda School (32:55) * How To Think Like Elon Musk - Made You Think Episode (44:37) * SpaceX (45:40) Books Mentioned * The Almanack of Naval Ravikant * Debt: The First 5000 Years (11:23) * Infinite Jest (13:58) (Nat's Book Notes) (Book Episode pt. 1) (Book Episode pt. 2) * Vagabonding (52:02) (Nat's Book Notes) People Mentioned * Naval Ravikant * Trevor McKendrick (7:38) * Elon Musk (41:41) * Tim Ferriss (50:40) Show Notes: 0:52 - Eric Jorgenson, author of The Almanack of Naval Ravikant, shares how his idea of writing the book came to be. 5:35 - From the start, Eric knew he didn’t want it to just be a summary book. How he was able to hone in on the writing style of the book to capture the interest of his readers all the way through. 9:20 - Highlight density. Using highlight data to estimate book quality. Skipping chapters and not finishing books. 14:14 - Eric’s key takeaways from the book and what knowledge he has carried away from writing it. The importance of equity, accountability and leverage. We have the tendency to want to do everything ourselves rather than to create systems and put the pieces together. 19:04 - How Twitter and other social media usage affects mindset and energy. Discussions of Naval’s Twitter usage and utilizing it as an outlet for his unfiltered thoughts and ideas. 21:56 - What were the communication patterns between Naval and Eric during the creation of The Almanack? 24:05 - The variety and depth of Naval’s ideas. Eric allowed himself to take time to dive in and explore these topics to let them sink in before writing about it. 26:02 - One topic that didn’t make the final cut was Education. Naval has talked about the flaws within the education system as well as the future of education. If you’re curious to read more, you can find that here! The rise of online courses and the potential for digital course creators. When you’re learning locally, you have the best person in the area teaching you. When you’re learning on a platform that’s global, you’ll be learning from the best of the best, plus increased accessibility. 32:44 - The future of online learning and career preparation is promising. How will the online course market grow within the upcoming decades? Tiktok education in the format of 60 second videos shot from your phone. 37:45 - English as the language of business and the history of the qwerty keyboard. 40:50 - If Eric could write about another influencer of thought, who would it be? 42:10 - Elon Musk, PayPal, Tesla, SpaceX. Writing a biography about Elon Musk: he has a hefty list of accomplishments but his principles and concepts are timeless. 48:24 - What do we know about Naval’s relationships and family? His ideas and concepts are what he is widely known for, so not much is known about his personal life. 53:53 - Eric’s next steps includes creating a course to help build a framework on this idea of leverage that Naval often speaks about. 57:01 - Leverage can be utilized at a personal, managerial, and company level in many different ways. Productivity of a company is no longer about how many employees there are. People leverage. 1:01:59 - Pick up a copy of The Almanack of Naval Ravikant on Amazon, follow Eric on Twitter, visit navalmanack.com, and follow along with upcoming projects on Eric's website! If you enjoyed this episode, let us know by leaving a review on iTunes and tell a friend. As always, let us know if you have any book recommendations! Find us on Twitter @TheRealNeilS and @nateliason. The best way to stay up to date on future episodes and show updates is to join our email list at Made You Think Podcast. Check out ways you can support the show here!
1 hr 3 min
The NFX Podcast
The NFX Podcast
NFX, Jed Kolko, Twilio, Pete Flint., Jeff Lawson, Dave Packard, HP
The Founders’ List: The Bitcoin White Paper by Satoshi Nakamoto
This is The Founders' List - audio versions of essays from technology’s most important leaders, selected by the founder community. Originally written under the pseudonym Satoshi Nakamoto, Bitcoin’s original white paper titled 'Bitcoin: A Peer-to-Peer Electronic Cash System' was released over 12 years ago. Considered the most seminal piece of work in the cryptocurrency movement, the Bitcoin White Paper outlines blockchain technology and the entire decentralized revolution. The content of this 9-page document incited what can only be described as a revolution in the world of fintech. More relevantly, Bitcoin’s white paper laid out an inspiring new definition of money at a time when faith in the traditional financial system was still being salvaged. Satoshi launched the first Bitcoin client in early 2009 and then handed the project off to the community in 2010, where it has since thrived as the open-source of study, work, and fascination for millions across the globe. Today we bring this infamous memo to The Founders' List so you have a chance to listen to his original outline of such a world-changing idea. Examining the white paper origins is a great exercise in understanding why Bitcoin has the influence it has in today's world. Satoshi Nakamoto’s blueprint is the official “birth certificate” of Bitcoin. Read the white paper here - https://bitcoin.org/bitcoin.pdf
14 min
Creator Lab - interviews with entrepreneurs and startup founders
Creator Lab - interviews with entrepreneurs and startup founders
Bilal Zaidi
Gagan Biyani, Udemy // Lessons From Building An Education Unicorn + The Future Of Online Learning
Gagan is the co-founder & former President of Udemy, an online education company that's worth more than $2bil. He later co-founded Sprig, a food delivery startup & went on to become the interim head of growth marketing at Lyft. Gagan recently announced a new education startup with Wes Kao. They've raised $4.3mil from investors like First Round Capital, Naval Ravikant & Li Jin. Let us know what you think on Twitter: @bzaidi @gaganbiyani Watch the full interview on YouTube: https://youtu.be/IifuGSaEkkU In this conversation, we discuss: * lessons in building Udemy + Sprig, from high-highs to low-lows * why cohort-based courses will play a major role in the future of online education * what it was like being fired by a co-founder * the impact of financial struggles & the unique pressure of being the child of immigrants * perspective gained from traveling to all 7 continents Timestamps: * 00:00:00 Intro * 00:02:47 Who is Gagan Biyani? * 00:05:20 Udemy Origin Story * 00:10:54 Starting Up a Business When You Have A Work Visa * 00:12:57 Setting A Timeline * 00:16:54 Parental Pressure + Traditional Careers * 00:20:53 Struggles * 00:26:54 How Do You React To Financial Troubles? * 00:29:27 Living Within Your Means * 00:30:34 Being Content * 00:33:27 Getting Fired By A Co-Founder * 00:42:20 The Rise & Fall of Sprig * 00:44:05 Chamath: "You're Going to Fail" * 00:50:07 Failure + Cognitive Dissonance * 00:52:40 3 Years of Travel * 00:57:20 Finding Hidden Gems * 00:59:24 Figuring Out What's Next * 01:00:59 Naval's Advice * 01:04:51 Evaluating Business Ideas * 01:07:28 Gagan's New Startup: Cohort-Based Courses * 01:13:37 Opportunities In Online Education * 01:17:29 Formats That Work Best * 01:21:19 Wrap-Up
1 hr 23 min
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