AdExchanger
Merkle’s Evolution, From Direct To Digital, With CEO Craig Dempster
Jun 10, 2020 · 34 min
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When it comes to understanding your customer, what’s old is new again. Craig Dempster, the newly-minted Merkle CEO, walks through the agency’s 30-year evolution from a direct and database marketing agency to a global digital agency focused on identity and customer experience in a post-cookie world.

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