Agency Spark
Agency Spark
Feb 16, 2022
Why Storytelling Is Dead And How To Build A Strategic Narrative Instead
Play • 11 min

In this episode of the Agency Spark Podcast, Sara talks with Guillaume Wiatr on why storytelling is dead and how to build a strategic narrative instead.

A business strategy consultant, leadership coach, writer, and artist, Guillaume Wiatr teaches CEOs, Founders and Business Owners how to build a strategic narrative.

He is the Principal and Founder of MetaHelm, a strategy consulting firm specializing in helping business leaders unlock profit and energize their team with a shared narrative grounded in their organization’s purpose.

As a global speaker, Guillaume challenges the business community to go beyond the tactical aspects of storytelling.

He invites us to realize that innovation only happens if we know how to create new narratives. As he says, “People will pay for a story, but they will die for a narrative”.

Key topics:
  • why storytelling is dead and what to do instead
  • the difference between story and narrative
  • examples of successful strategic narratives in business
  • the framework of the strategic narrative canvas
More from Guillaume Wiatr:   Like this show? Please leave us a review on Apple Podcasts here!

This episode of the Agency Spark Podcast is brought to you by ActiveCampaign. Don’t just email – ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. Learn more at

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