In this episode of the Agency Spark Podcast, Sara talks with Guillaume Wiatr on why storytelling is dead and how to build a strategic narrative instead.
A business strategy consultant, leadership coach, writer, and artist, Guillaume Wiatr teaches CEOs, Founders and Business Owners how to build a strategic narrative.
He is the Principal and Founder of MetaHelm, a strategy consulting firm specializing in helping business leaders unlock profit and energize their team with a shared narrative grounded in their organization’s purpose.
As a global speaker, Guillaume challenges the business community to go beyond the tactical aspects of storytelling.
He invites us to realize that innovation only happens if we know how to create new narratives. As he says, “People will pay for a story, but they will die for a narrative”.Key topics:
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