Agency Spark
Agency Spark
Jun 15, 2022
Why Strategy Before Tactics Is So Important
Play • 11 min
In this episode of the Agency Spark Podcast, Sara talks with Alison Ver Halen on why strategy before tactics is so important.

Alison Ver Halen is a content marketer and SEO strategist who loves telling your story and coming up with a strategy to get it in front of your ideal clients so you can make magic together.

Alison is the president of AV Writing Services. AV specializes in helping their clients improve their brand authority and online visibility using a combination of engaging content and tried-and-true SEO techniques.

Key topics:
  • How to build a marketing strategy from scratch
  • What are the essential elements of a marketing strategy
  • What metrics should you pay attention to
More from Alison Ver Halen:
  • Alison's LinkedIn
  • AV Writing Services Website
  • Content Marketing Made Easy Book
  • Download Free Marketing Workbook Here



This episode of the Agency Spark Podcast is brought to you by, a powerful project management platform. helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about at

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